Agenda - General Committee - 20050503GENERAL co
AGENDA
NO, 05-12
TUESBAY, MAY 3, 2005
7:00 P.M.
COUNCIL CNAMBERS
AURORA TOWN NALL
ITTEE
PUBLIC RELEASE
29/04/05
TOWN OFAURORA
GENERAL COMMITTEE MEETING
AGENDA
NO. 05-12
Tuesday, May 3, 2005
Councillor Vrancic in the Chair.
I DECLARATIONS OF PECUNIARY INTEREST
H APPROVAL OF AGENDA
RECOMMENDED:
THAT the content of the Agenda as circulated by the Corporate Services
Department be approved as presented.
III DETERMINATION OF ITEMS REQUIRING SEPARATE DISCUSSION
IV ADOPTION OF ITEMS NOT REQUIRING SEPARATE DISCUSSION
V DELEGATIONS
(a) Mr. Wayne Bando, Resident (pg. D-1)
Re: Reconstruction of Collins Crescent
(b) Mr. Frank Luciani, Resident (pg. D-2)
Re: Tree Permit Application for 340 Ridge Road (Item 9)
(c) Mr. Chris Stoyanovich, Director, Planning & Development (pg. D-3)
for Shoppers Drug Mart
Re: Sign Variance for Shoppers Drug Mart, Hollandview Trail,
Aurora (Item 8)
General Committee Meeting No. 05-12 Page 2 of 6
Tuesday, May 3, 2005
VI CONSIDERATION OF ITEMS REQUIRING SEPARATE DISCUSSION
VI/ OTHER BUSINESS, COUNCILLORS
Vlll IN -CAMERA
Personnel
RECOMMENDED:
THAT this Committee proceed In -Camera to address a personnel matter.
IX ADJOURNMENT
General Committee Meeting No. 05-12 Page 3 of 6
Tuesday, May 3, 2005
AGENDA ITEMS
1. City of Vaughan's Tree Protection By-law (pg. 1)
(Requested by Councillor Kean at General Committee -April 19, 2005)
RECOMMENDED:
THAT the Committee provide direction on this matter.
2. ADM05-009— Acting Head of Council — Deputy Mayor (pg. 6)
RECOMMENDED:
THAT the Councillor appointed as the Acting Head of Council be
permitted to use the title Deputy Mayor at any time during their term
and that the person be referred to as Councillor or Deputy Mayor
unless the person is actually fulfilling the position of Acting Head of
Council then at such time they are to be referred to as Deputy
Mayor; and
THAT the Procedural By-law be amended to reflect this policy.
3. ADM05-010— Developing a New Municipal Tagline for the (pg. 9)
Town of Aurora — A Re -Branding Initiative
RECOMMENDED:
THAT General Committee endorse a preferred tagline from the list of
taglines contained in Report ADM05-010 entitled 'Developing a New
Municipal Tagline for the Town of Aurora — A Re -Branding Initiative', dated
May 3, 2005; and
THAT the preferred tagline be forwarded to Council for approval and use
with the Town's new marketing Logo.
General Committee Meeting No. 05-12
Tuesday, May 3, 2005
Page 4 of 6
4. PL05-038 — Application for Exemption from Part. Lot Control (pg. 20)
J.A. Developments Inc.
Lot 33 and Block 38, Registered Plan 65M-3222
14689 Bathurst Street
File D12-PLC-03-02
RECOMMENDED:
THAT Council approve the request for exemption from part lot control
made by J.A. Developments Inc. to divide Lot 33 and Block 38, Registered
Plan 65M-3222 into two separate lots; and
THAT Council enact By-law 4671-05.D at the May 10, 2005 Council
meeting.
5. PL05-039 —Official Plan & Zoning By-law Amendment Applications (pg. 27)
Amourin Investments Limited &
J-G Cordone Investments Limited
Lots 123, 124, 125, 127 and Part of 122, Plan 246
15277, 15283, & 15291 Yonge Street and
10, 12 & 14 Centre Street
Files D09-03-97 and D14-16-97
RECOMMENDED:
THAT staff report PL04-114 be received as information with respect to an
Official Plan and Zoning Bylaw Amendment application made by Amourin
Investments Limited and J-G Cordone Investments Limited (Files D09-03-
97 and D14-16-97), scheduled for the June 29, 2005 Public Planning
Meeting.
6. PL05-042 — Zoning By-law Amendment and Site Plan Application (pg. 40)
Sam Accardi in Trust
Part of Lot 122, Registered Plan 246, 18 Centre Street
Files D14-10-03 and D11-02-04
RECOMMENDED:
THAT Council enact Implementing Zoning By-law 4670-05.D, and
THAT Report PL05-042 be received as information; and
THAT, subject to the resolution all outstanding issues and the submission
of all fees and securities, Council authorize the Director of Planning to
enter into a Site Plan Agreement between Sam Accardi in Trust and the
Town of Aurora respecting the construction of three row dwelling units.
General Committee Meeting No. 05-12
Tuesday, May 3, 2005
Page 5 of 6
7. CS05-015 — Council Pending List - Status Report
RECOMMENDED:
THAT Report CS05-015 be received for information purposes.
8. BA05-004 — Variance to Sign By-law — Shoppers Drug Mart
446 Hollandview Trail
RECOMMENDED:
(pg. 53)
(pg. 91)
THAT Council provide direction with respect to the request for a variance
to permit an additional 28 square metres of signage on the east wall for
the purpose of providing life style images that are part of the new
Shoppers Drug Mart image.
9. LS05-022— Tree Cutting Permit Application (pg. 106)
RECOMMENDED:
THAT Council approve the attached application for the removal of trees in
accordance with By-law 4474-03.D being a by-law to authorize the injury
or destruction of trees (Tree Permit By-law).
10. LS05-024— Seniors' Centre Naming Rights Policy (pg. 114)
RECOMMENDED:
THAT Council endorse the fundraising targets identified within this report
regarding the naming rights for the New Seniors' Centre; and
THAT Council approve the Naming Rights Policy attached to this report.
11. LS05-023— Status Update — New Recreation Complex (pg. 120)
RECOMMENDED:
THAT Report LS05-023 providing a status update of the New Recreation
Complex be received for information.
General Committee Meeting No. 05-12
Tuesday, May 3, 2005
Page 6 of 6
12. CS05-014 — 2005 Corporate Staff Complement Adjustments (pg. 126)
RECOMMENDED:
THAT the full time staff complement adjustments for 2005 be received for
information.
13. TR05-011 — New Recreation Complex — Approval to Issue (pg. 146)
Debenture
RECOMMENDED:
THAT Council authorize the issuance of debentures to complete the
funding of the New Recreation Complex being financed from Development
Charges; and
THAT the Regional Municipality of York be requested to issue debentures
in the amount of $12,669,300 on behalf of the Corporation of the Town of
Aurora, repayable over a period of ten (10) years; and
THAT the Regional Municipality of York be requested to issue debentures
in the amount of $4,245,700 on behalf of the Corporation of the Town of
Aurora repayable over a period of twenty (20) years; and
THAT the debenture financing of the Non -development Charge
component of the New Recreation Complex totalling $2,135,000 be
deferred until the completion of the Long Term Capital Funding Review,
Reserve and Reserve Fund Review and the development of a policy on
the control and distribution of the proceeds from the sale of Aurora Hydro;
and
THAT By-law 4667-05.F be enacted at the May 10, 2005 Council meeting.
1i4 GENERAL COMMITTEE — MAY S, 2005 Delegation (a)
April 28, 2005
W. Bob Pad=
Director Corporate Services
Town of Aurora
Pax(905) 726-4737
Re: Request for Deputation Status
I am requesting to appear before Council Tuesday N4ay 3, 2005 as a deputation on:
• The reconstruction of Collins Crescent.
Please cooSrm the time of the Committee meeting.
Thanking you in advance.
"Yours truly,
Wayne Bando, PP.ng.
D -t
GENERAL COMMITTEE - MAY 3, 2005 Delegation(b)
Ewart, Karen
From:
Ewart, Karen
Sent:
Monday, April 25, 200510:11 AM
To:
'frank luciani'
Cc:
Rogers, John; Tree, Jim; Eastwood, Carrie; Jackson, Wayne
Subject:
RE: MAY 3 GENERAL MEETING
Thank you for your e-mail.
I confirm that you will be listed on the May 3/05 General Committee meeting agenda as
delegation with respect to your application for a tree permit. Should there be any
changes to the agenda, you will be contacted by our office.
Karen Ewart
Administrative Co-ordinator/ Deputy Clerk
EFFECTIVE JANUARY 1, 2005
1 Municipal Drive
Box 1000
Aurora, ON L4G 6J1
Tel: (905)929-1395 ext 4222 Fax: (905)925-4932
wow. town. aurora. on. ca <http://www. town. aurora. on.ca>
We are a Character Community
Optimism Initiative Perseverance Respect Responsibility
Honesty Integrity Compassion Courage Inclusiveness Fairness
The information contained in this message is directed in confidence solely to the person
(a) named above and may not be otherwise distributed, copied or disclosed. The message may
contain information that is privileged, confidential and exempt from disclosure under the
Municipal Freedom of Information and Protection and Privacy Act. If you have received this
message in error, please notify the sender immediately advising of the error and delete
the message without making a copy. Thank you.
-----Original Maass a -----
From: frank luciani
Sent: Sunday, April 24, 2005 10:26 AM
To: Swart, Karen
Cc: FRANKLUCIANI@HOTMAIL.COM
Subject: MAY 3 GENERAL MEETING
HI
MY NAME IS FRANK LUCIANI. I OWN A PROPERTY AT RIDGE ROAD AND HAVE
APPLIED FOR A TREE PERMIT. JIM TREE AT THE PAR EPARTMENT SAYS I AM
SCHE➢UAL➢ FOR A MEETING ON MAY 3 AT 9:00 PM, I BELIEVE WHAT I AM LOOKIN FOR
IS TO BE SIGNED UP AS A DELICATE. I WILL BE AT THE MEETING AND WOULD LIKE TO
BE AVIABLE FOR ANY QUESTIONS.
YOU CAN E-MAIL ME BACK TO CONFIRM THIS LETTER AT FRANKLUCIANIMHOTMAIL.COM OR
CALL ME ON MY CELL PHONE AT
Don't just Search. Findl http://search.sympatica.msR-ca/default.aspx The new
MEN Search) Check it out!
D-2
aPR-1eGENERAL1COMMITTEEiafNAY 3ucT2ay,4yizeis
;, 1
To, Clerk, Town of Aurora
T0:99957264732
Delegation (c)
SHE eg!A'Ai
DRUG PMART
From: James Hargreaves, Vice President, Design & Construction
Date: April 18, 2005
Subject: Delegate — Sign Variance for Shoppers,Drug Mart
Hollandview Road, Aurora
I would like to speak on the building department report regarding the sign variance for
Shoppers Drug Mart on Hollandview.
Please. include me as a delegate, representing Shoppers Drug Mart in this issue.
Thank you
400 James Hargreaves
Vice President, Design & Construction
Shoppers Drug Mart
243 Consumers Road
North York, Ontado M2J 4W8
Phone:
Fax:
n_s
GENERAL COMMITTEE — MAY 3, 2005
I
MOM,
EXTRACT FROM GENERAL COMMITTEE MEETING NO. 05-11
HELD ON TUESDAY, APRIL 19, 2005 & ADOPTED BY COUNCIL
ON APRIL 26, 2005
Vll OTHER BUSINESS, COUNCILLORS
Councillor Kean requested that staff bring back a copy of the City of Vaughan's Tree
Protection By-law to the next General Committee meeting to be held on May 3, 2005.
—1—
GENERAL COMMITTEE - MAY 3, 2005
THE CITY OF VA UGHAN
BY-LAW
BY-LAW NUMBER 95-2005
A by-law to protect trees located on public property in the City of Vaughan.
WHEREAS section 8 of the Municipal Act, 2001, S.O.2001, c.25 (the "Municipal Act, 2001") provides that a
municipality has the capacity, rights, powers and privileges of a natural person forthe purpose of exercising Its
authority under the Municipal Act, 2001;
AND WHEREAS section 9(1) of the Municipal Act, 2001 provides that section 8 shall be Interpreted broadly so
as to confer broad authority on municipalities (a) to enable them to govern their affairs as they consider
appropriate; and (b) to enhance their ability to respond to municipal issues;
AND WHEREAS section 135 of the Municipal Act, 2001 provides that a local municipality may prohibit or
regulate the destruction or Injuring of trees;
AND WHEREAS section 427(1) of the Municipal Act, 2001 provides that if a municipality has authority by by-
law or otherwise to direct or require that a matter or thing be done, the municipality may, in the same or
another by-law direct that, in default of it being done bythe person directed or required to do it, such malleror
thing shall be done at the person's expense;
AND WHEREAS section 427(3) of the Municipal Act, 2001 provides that the municipality may recover the
costs of doing a thing or matter under section 427(1) from the person directed or required to do it and the
municipality may recover the costs by action or by adding the costs to the tax roll and collecting them in the
same,manner as taxes;
AND WHEREAS the Council of the Corporation of the Cityof Vaughan deems ilexpedientto passe by-law to
protect trees located on public property in the City of Vaughan;
NOW THEREFORE the Council of the Corporation of the City of Vaughan enacts as follows:
SHORT TITLE
1. This by-law shall be known and may be cited as the "Public Property Tree Protection By-law".
DEFINITIONS
2. In this by -taw,
a) "City' means The Corporation of the City of Vaughan;
b) "Director" means the City's Director of Parks and shall Include his or her designate;
c) "Person" includes an individual, partnership, association, firm, corporation, business, club,
group, organization, or other entity, but specifically excludes the City;
d) "Public Property' means any land owned by the City;
e) "Tree" and "Trees" Includes woody vegetation.
-2-
GENERAL COMMITTEE - MAY 3, 2005
PROHIBITED ACTIVITIES
3. No Person shall do or cause or permit to be done, any of the following:
a) Abuse, attach, burn, cut down, carve, damage, destroy, injure, paint, paste, peel, prune, pull
up, remove, scrape, tack, top, transplant or trim all or any part of a Tree that is located on
Public Property.
b) Attach any object to all or any part of a Tree that is located on Public Property including,
without limiting the generality of the foregoing, a birdhouse, cable, light, nail, poster, rope,
sign, twine, wire or other contrivance.
c) Pour any substance that will injure a Tree that is located on Public Property within the drip
line of the Tree, being the area at the outer edge of the spread of the Tree's branches.
REGIONAL BY-LAW
4. In accordance with section 135(4) of the Municipal Act, 2001, in the event that an upper -tier
municipality by-law in respect of woodlands is in effect in the City of Vaughan, then this by-law is
inoperative to the extent that it applies to Trees in the designated woodlands in such upper -tier
by-law.
EXEMPTION FROM BY-LAW
5. In accordance with section 135(12) of the Municipal Act, 2001, this by-law does not apply
to:
a) activities or matters undertaken by a municipality or a local board of a municipality;
b) activities or matters undertaken under a licence issued under the Crown Forest
Sustainability Act, 1994;
c) the injuring or destruction of trees by a person licensed under the Surveyors Actto
engage in the practice of cadastral surveying or his or her agent, while making a
survey;
d) the Injuring or destruction of trees imposed after December 31, 2002 as a condition
to the approval of a site plan, a plan of subdivision or a consent under section 41, 51
or 53, respectively, of the Planning Act or as a requirement of a site plan agreement
or subdivision agreement entered into under those sections;
e) the injuring or destruction of trees imposed after December 31, 2002 as a condition
to a development permit authorized by regulation made under section 70.2 of the
Planning Actor as a requirement of an agreement entered into under the regulation;
f) the injuring or destruction of trees by a transmitter or distributor, as those terms are
defined In section 2 of the Electricity Act, 1998, for the purpose of constructing and
maintaining a transmission system or a distribution system, as those terms are
defined In that section;
-3-
GENERAL COMMITTEE - MAY 3, 2005
g) the Injuring or destruction of trees undertaken on land described in a Ilcence fora pit
or quarry or a permit for a wayside pit or wayside quarry issued under the Aggregate
Resources Act; or
h) the injuring or destruction of trees undertaken on land in order to lawfully establish
and operate or enlarge any pit or quarry on land,
i) that has not been designated under the Aggregate Resources Act or a
predecessor of that Act, and
ii) on which a pit or quarry is a permitted land use under a by-law passed under
section 34 of the Planning Act.
REMEDIAL ACTION AND RECOVERY OF EXPENSES
6. a) When the City becomes aware of a contravention of this by-law by any Person, the City may
give notice in writing to the Person to rectify and remedy the contravention and to restore the
Public Property to its former condition at the expense of the Person.
b) In the event that the notice in section 6(a) is not complied with by the Person within the time
period stipulated in the notice, then the City may take such action as is necessary to rectify
and remedy the contravention of this by-law and to restore the Pubic Property to its former
condition at the expense of the Person, and the City may send an invoice to the Person of
the expenses incurred by the City thereto. In the event of failure to pay the entire invoice
amount within thirty (30) days of the date of the invoice, at the discretion of the City, the
outstanding balance of the Invoice may be added to the tax roll of the Person's property as
municipal taxes and collected in the same manner as municipal taxes.
c) The City may also recover all expenses owing under this by-law by a court action as a debt
due to the City.
OFFENCE
7. Every Person who contravenes this by-law Is guilty of an offence and on conviction is liable;
a) on a first conviction, to a fine of not more than $10,000 or $1,000 per Tree,
whichever is greater; and
b) on any subsequent conviction, to a fine of not more than$25,000 or$2,500 per Tree,
whichever is greater.
8. Despite section 7, where the Person convicted is a corporation:
a) the maximum fines In section 7(a) are $50,000 or $5,000 per Tree; and
b) the maximum fines in section 7(b) are $100,000 or $10,000 per Tree.
9. If a Person is convicted of an offence for contravening this by-law, the court in which the
conviction has been entered, and any court of competent jurisdiction thereafter, may order
the Person to rehabilitate the Public Properly or to plant or replant Trees In such manner and
within such period as the court considers appropriate, including any silvicultural treatment
necessary to re-establish the Trees.
-4-
GENERAL COMMITTEE - MAY 3, 2005
GENERAL
10. In this by-law, unless the context otherwise requires, words in the singular number shall
include the plural, and words in the masculine gender shall include the feminine, and further,
the converse of the foregoing also applies where the context so requires.
SEVERABILITY
11. In the event that a court of competent jurisdiction declares any section or part of a section of
this by-law to be invalid or to be no force and effect, it is the Intention of Council In enacting
this by-law that the remainder of this By-law shall continue in force and be applied and
enforced in accordance with its terms to the fullest extent possible according to law,
READ a FIRST, SECOND and THIRD time and finally passed this 1 P day of April, 2005.
Michael Di Blase, Mayor
J. D. Leach, City Clerk
-5-
GENERAL COMMITTEE - MAY 3, 2005
�,,GENDA ITEM # �-
-TOWN OF AURORA
GENERAL COMMITTEE No. ADM05-009
SUBJECT: Acting Head of Council— Deputy Mayor
FROM: John S. Rogers, CAO
DATE: May 3, 2005
RECOMMENDATIONS
THAT the Councillor appointed as the Acting Head of Council be permitted to
use the title Deputy Mayor at any time during their term and that the person be
referred to as Councillor or Deputy Mayor unless the person is actually
fulfilling the position of Acting Head of Council then at such time -they are to
be referred to as Deputy Mayor; and
THAT the Procedural By-law be amended to reflect this policy.
BACKGROUND
Procedural By -Law 4280-01.0 states:
"Deputy Mayor
4.3 The Council shall appoint by By-lawthe Memberwho received the highest number
of votes to be elected to act in the place and stead of the Mayor when the Mayor is
absent from the municipality, or is absent through illness, or refuses to act, or his
office is vacant. Such appointee shall be known as the Deputy Mayor and shall
have all of the duties, rights, powers and authority of the Mayor during such
absence, refusal to act, or vacancy of office."
By-law4490-03.0 states:
1. That Councillor Phyllis Morris be and the same is hereby appointed as Acting Head of
Council (Deputy Mayor) to act from time to time in place of Mayor Tim Jones:...."
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 2 - Report. No. ADM05-009
Municipal Act, 2001 S.O. 2001, c.25 states:
" 242. A municipality may by by-law or resolution appoint a member of the council to
act in the place of the head of council when the head of council is absent or refuses to
act or the office is vacant and while so acting such member has all the powers and
duties of the head of council, "
(emphasis added)
It has come to Staff's attention that there is some confusion with respect to the proper
protocol to be used in the description of Councillor Morris as it relates to her position as
Acting Head of Council or Deputy Mayor. The By-laws and the Municipal Act clearly
establish that the power of the Deputy Mayoronly takes effect when the Mayor is unable or
unwilling to act. The confusion is as to whetherthe person who is appointed Acting Head of
Council should be referred to as Deputy Mayor only when they are acting in that capacity or
are they to be referred to as Deputy Mayor during anytime during their term on Council.
It would seem fairthat the Councillorwho has garnered the highest number of votes should
be referred to as Deputy Mayor during their whole term. It is an honour and an obligation
that should not be taken lightly and therefore appropriate recognition should be afforded to
that Councillor.
OPTIONS
Council can either require the title to be used during the time the Councillor is actually
fulfilling the role as Acting Head of Council or they can allow the title of Deputy Mayor to be
used by the incumbent during the entire term of Council.
FINANCIAL IMPLICATIONS
There are no financial implications.
CONCLUSIONS
Staff would appreciate direction from Council in this matter.
—7—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 .3. Report No. ADM05-009
LINK TO STRATEGIC PLAN
A clear direction will allow the goal of promoting accessible municipal government to be
assisted in that the citizens of the Town will have a clear protocol to follow.
ATTACHMENTS
None
PRE -SUBMISSION REVIEW
Management Team — April 27t", 2005
Prepared by. John S. Rogers CA
hn S. Rogers
Chief Administrative Officer
GENERAL COMMITTEE - MAY 3, 2005
' -TOWN OF AURORA
GENERAL COMMITTEE REPORT
No. ADM05-010
SUBJECT: Developing a New Municipal Tagline for the Town of Aurora -A Re -
Branding Initiative
FROM: Dino Lombardi, Economic Development Officer and Kristen Yemm,
Marketing/Communications Coordinator
TO: General Committee
DATE: May 3, 2005
RECOMMENDATIONS
THAT General Committee endorse a preferred tagline from the list of taglines
contained in Report ADM05-01 0 entitled `Developing a New Municipal Tagline
for the Town of Aurora - A Re -Branding Initiative', dated May 3, 2005; and
THAT the preferred tagline be forwarded to Council for approval and use with
the Town's new marketing Logo.
BACKGROUND
At its meeting on February 1, 2005, the General Committee reviewed four short-listed
tagline options forwarded to it by the Economic Development Advisory Committee, and
endorsed the tagline, "Our Town — Your Future'. The recommendation was then
forwarded to the February 8`h Council meeting for approval.
However, prior to Council's consideration of this recommendation, staff became aware that
part of the wording contained in the endorsed tagline was similar to that being utilized by
the Town of East Gwillimbury in its municipal crest. As a result, staff requested in a
memorandum to Council that the endorsed tagline be referred back to EDAC for further
review and discussion.
On February 16, 2005, the Economic Development Officer and Marketing/Communications
Coordinator presented a report to EDAC clarifying the tagline matter and recommending
GENERAL COMMITTEE — MAY 3, 2005
3, 2005 - 2 - Report No. ADM05-010
that the Committee consider new tagline wording or a new tagline. In its report, staff
suggested that EDAC revisit the short-listed taglines previously provided to the Committee
in January in order to identify an alternative selection.
Instead, Committee members debated the merits of selecting a tagline from a broader set
of tagline choices and recommended that staff solicit additional tagline suggestions from
Aurora residents. The Committee rationalized that this would not only increase the
inventory of taglines available for evaluation but would also engage local residents in
taking ownership in developing a new municipal tagline.
Staff subsequently coordinated a public tagline submission initiative during the two -week
period between March 1" and March 15`h. The initiative was widely publicized including an
article in The Auroran, an announcement in the Town's Notice Board section of The Era
Banner, and an item on the Town's website 'Home Page', and was well received by the
local community.
Staff received 50 distinctive and clever submissions, which suggested a response that
clearly established the public's interest in this branding exercise. A copy of the list of
taglines received by staff is attached as Attachment A.
Methodoloqv for the Selection of a Preferred Tagline
Staff reviewed each of the 50 submissions received using the same evaluation
methodology utilized in creating the original short list of tagline options that was presented
to EDAC in January. Evaluation criteria including reviewing a tagline based on:
o Its general 'appeal' and retention qualities
o What 'impression; it creates;
o How 'well -suited' it is to support the approved marketing logo;
o Can it stand alone as a marketing tool;
o How 'original' and "distinctive' is it in comparison to other municipal taglines; and,
o How appropriate is the tagline for broad -based community and business
applications.
a) Final Short List
Using this criteria, staff vetted the list of tagline submissions received from the public and
short listed a number of submissions for further consideration by EDAC. This list was
further augmented with the two taglines from previous lists, and resulted in the following
new short list:
Tagline Short -List
A. Submitted by the Public
1. `Rising to Your Future'
—10—
GENERAL COMMITTEE - MAY 3, 2005
May 3, 2005 -3- Report No. ADM05-010
2. 'On Your Horizon'
3. 'Nothing Compares
4. 'Close, Comfortable, and Complete'
5. 'Building Futures on a Proud Past'
6. 'Honouring the Past- Embracing the Future'
7. 'Vision Beyond the Horizon'
8. `Look Beyond the Horizon'
9. 'A Step Ahead'
10. 'A Community That Shines
11. You're In Good Company'
B. Carry -Over Taglines
1. Location Has Its Advantages
2. Common Goals, Uncommon Vision
From this list, the Economic Development Advisory Committee, at its March 23Id
meeting, further refined possible tagline choices and developed the list below:
1. You're In Good Company
2. Close, Comfortable, Complete
3. Look Beyond the Horizon
4. ...Within Reach
5. Sunrise For Success
6. Vision Beyond The Horizon
7. Our Location Has Its Advantages
EDAC unanimously endorsed tagline #7, 'Our Location Has Its Advantages', as its
preferred selection and recommended that staff introduce this tagline to Council at a
future Council meeting.
Prior to presenting this endorsed EDAC tagline to Council, staff became aware of the
desire of some members of Council to review and discuss the endorsed tagline in
advance of a ratification vote at Council, as they had in February. Consequently, the
EDO forwarded a Memorandum to Council (dated February 8, 2005) that requested
that the matter be deferred to the May 3'd General Committee, at which time General
Committee members could review and debated the merits of the endorsed tagline.
COMMENTS
Selecting and endorsing a generally acceptable tagline for Aurora proved to be a
complicated process for the Economic Development Advisory Committee primarily
-11-
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 4 - Report No. ADM05-010
because its focus is economic development related. The short-list of taglines
produced by EDAC includes a number of unique and distinct tagline suggestions that
work well both as an integrated component of the new Logo and as a stand-alone
catchphrase. In assessing taglines possibilities, however, EDAC members were torn
between selecting a tagline that was targeted solely to businesses or one that had a
wider appeal. Ultimately, EDAC attempted to select phrasing that would not only
entice potential business investors but also had a broader application to the overall
community.
In the Committee's opinion, the tagline 'Our Location Has its Advantages' seemed
to address these two perspectives. This tagline was originally short-listed as part of
the initial list of possible tagline options put forward to EDAC in December 2004. It
was also one of the four tagline finalists considered by General Committee in
February of this year.
However, staff notes that two other taglines, 'You're in Good Company' and
'...Within Reach', also garnered support during debate at the EDAC meeting in
March. In fact, both of these taglines also tested well when the short-list was
presented recently to the Senior Management Team for its input. Senior
Management Team members ultimately agreed that the tagline, `You're in Good
Company' was their preferred choice, due largely to the fact that inclusion of the
words `Good Company' allowed a flexible interpretation of the meaning of the tagline
as both appealing to businesses as well as indicating the perceived character of
Aurora's residents.
The final selection of a municipal tagline is clearly a somewhat subjective decision,
even though objective criteria are used in reviewing possible choices. As a result,
some municipalities have decided to utilize more than one tagline, applying each
differently depending on the specific branding and promotional initiatives. In this
regard, this may be an option that General Committee may want to consider.
Attachment B, which is an exhaustive list of current municipal taglines used by
jurisdictions in Ontario, illustrates this point. The list highlights municipalities such
as Brampton, Markham and Newmarket, which employ various taglines to market .
their communities. This, however, is not unique to these municipalities since the
Town of Aurora has also utilized numerous promotional taglines concurrently in the
past. It is staff's position that this approach has not worked well for Aurora and has
in fact caused some confusion in its branding methodology.
Consequently, staff feels strongly that selecting one tagline and utilizing it
consistently as part of a strategic branding approach will produce the best results for
-12-
GENERAL COMMITTEE — MAY 3, 2005
Mav 3. 2005
a successful re -branding of Aurora.
OPTIONS
- 5 - Report No. ADM05-010
General Committee members may wish to endorse the recommendations of this Report as
proposed by Staff, and forward a preferred tagline to Council for final approval.
Conversely, the General Committee may wish to disregard the tagline that was
unanimously endorsed by EDAC on March 23`d and select its own preferred choice for the
list included in this Report. General Committee has the option also of determining whether
more than one tagline should be endorsed by the Committee and applied by staff in
different municipal applications. For example, the Committee could endorse one tagline
with an economic development related focus to be utilized for marketing initiatives targeted
to the business investment community. The Committee could then consider endorsing a
second tagline that is more generic in wording that is better suited to broader applications
within the community as a whole.
Finally, the Committee also has the option of deferring endorsement of a preferred tagline
to a future meeting. This, however, would prolong the approval and implementation of a
new tagline for use.with the Town's approved logo.
FINANCIAL IMPLICATIONS
It is difficult at this time to calculate the financial implications of incorporating a newtagline
in all Town marketing and promotional materials as well as within the new logo. As with
the recently approved logo, there are additional financial impacts to a broader municipal
application of the brand within the Town of Aurora.
CONCLUSIONS
A tagline is utilized by organizations to enhance branding, to reinforce the impact of a logo,
and to better communicate the desired message that the logo is intended to communicate.
Ideally, a tagline is intended to reflect a community's pride and optimism about itself, true
local spirit, uniqueness, and aspirations. The short listed taglines put forward by staff in
this report promote these values and ideals. The number of public tagline submissions
also underlines these values and suggests community interest in creating a tagline that
truly communicates the Town's character as a whole.
Since its initial report to EDAC last December, the Economic Development Officer and
Marketing/Communications Coordinator have provided an exhaustive list of tagline options
—13—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 6 - Report No. ADM05-010
to both EDAC and the General Committee for consideration. While choosing a tagline is
not a straightforward process, it is an important one that will allow staff to move forward
and promote that Town's message in a coordinated and integrated manner.
LINK TO STRATEGIC PLAN
This initiative addresses a number of goals supported by the Town's Strategic Plan. —
Aurora's Way Ahead, including: Goal B — Supporting a healthy business environment that
attracts new business investment; and, Goal E — Promoting open, accountable, transparent
and accessible municipal government.
ATTACHMENTS
A — List of Submitted Taglines from the Public
B — List of Taglines for Various Ontario Municipalities
PRE -SUBMISSION REVIEW
Management Team — April 27, 2005
Prepared by: Dino Lombardi, Economic
Marketing/Commica . ns oordinafor
Dino Lombardi, M IP, RPP
Economic Development Officer
Development Officer and Kristen Yemm,
—14—
GENERAL COMMITTEE -.MAY 3, 2005
ATTACHMENT A
LIST OF SUBMITTED TAGLINE SUGGESTIONS FROM THE PUBLIC
1. THE HORIZON AWAITS
2. WELCOME TO THE FUTURE
3. THE PLACE TO CALL HOME
4. YOUR FUTURE LIVES HERE
5. A TOWN WITH VISION
6. VISION BEYOND THE HORIZON
7. LOOK BEYOND THE HORIZON
S. OUR TOWN ON YOUR HORIZON
9. OURFLOURISHIGNEW COMMUNITY
10. LIKE A GOOD WINE, AS IT AGES IT GETS BETTER
11. THE HEART OF YORK REGION
12. A PERFECT PLACE TO START A FAMILY
13. LIVE HERE, LEARN HERE
14. WHERE THE PEOPLE LIVE AND LEARN
1.5, YOUR FUTURE STARTS HERE
16. TOWN WITH A HEART OF A LION
17. ALL THE FUN OF A BIG CITY IN A SMALL TOWN
18. THE SMALL TOWN WITH A BIG HEART
19. NOTHIN COMPARES
20. A HOME AWAY FROM HOME FOR MANY PEOPLE
21: A PEACEFUL PLANET PROTECTS US
22. SOMETHING FOR EVERYONE
23. A TO 0, THE PLACE I KNOW
24. CLOSE, COMPLETE, COMFORTABLE
25. HONOURING THE PAST, EMBRACING THE FUTURE
26. RISING TO THE OCCASION
27. BUILDING FUTURES ON A PROUD PAST
28. WHERE YOUR FUTURE SHINES
29. A COMMUNITY THAT SHINES
30. WHERE THE COMMUNITY AND ITS PEOPLE MAKE THE FUTURE
31. WHERE THE SUN RISES AND SETS
32. PROUD OF ITS HERITAGE, THE DAWN OF A NEW HORIZON
33. OUR TOWN RISING TO YOUR FUTURE
34. OUR NORHERN LIGHT
35. THE NORTHERN LIGHT
36. GOOD PEOPLE MAKE A GREAT TOWN
37. A PLACE TO GROW
38. A TOWN TO GROW, LIVE AND RETIRE
39. CLOSE TO EVERYTHING YOUNEED
40, WHERE INNOVATION HAPPENS A14D PEOPLE MATTER
41. A WINNING TOWN
42. THE DAWN OF A NEW WAY
43. COME GROW WITH US
44, THE SWEETEST DAYS YOU'LL EVER KNOW
45. THE TOWN WHERE THE SUN SHAVES
46. THE SUNSHINE TOWN
47. OUR TOWN, CLEARLY YOUR FUTURE
-15-
GENERAL COMMITTEE - MAY 3, 2005
ATTACHMENT A
LIST OF SUBMITTED TAGLINE SUGGSETIONS FROM THE PUBLIC
48. OUR KIND OF TOWN
49. A COMMUNITY ON THE RISE
50. MEETING YOUR NEEDS
... CONTINUED
-16-
GENERAL COMMITTEE — MAY 3, 2005
ATTACHMENT B
Taglines For Ontario Municipalities
Municipality
Tagline
1.
Ajax
First for Business, Second to None
2.
Bancroft
...A Place For All Seasons
3.
Barrie
The Best City for Business in Southern
Ontario
4.
Bracebridge
The Heart of Muskoka
S.
Brampton
- Taking Care of Business — Everyday
- All Roads Lead to Brampton
6. Brantford Brant
Your Advantage Point
7. Burlington
Connecting to the World
8. Caledon
The Advantages are Clear
9. Cambridge
- Surrender to our Small Town Charm
- A Fine Place for Business, A Great Place
to Call Home
10. Clarington
- Leading the Way — Live, Work and Play
11. Cobourg
Ontario's Feel Good Town
12. Collingwood
Since 1854 — Live, Work & Play
13. East Gwillimbury
Our Town, Our Future
14. Galt
Planning For The Future
15. Georgina
Committed to Sewing You Better
16. Guelph
So Much, So Close
17. Halton Hills
Working Together... Working For You
18. Hamilton
A City for All Seasons
—17—
GENERAL COMMITTEE - MAY 3, 2005
Municipality Ta2line
19. Ingersol A Heritage and a Future
20. Innisfil Where opportunity Meets Prosperity
21. King Township Welcome Home
22. Kingston Where History and Innovation Thrive
23. London Come For Business, Stay For Life
24. Markham -The Mark of Excellence
- Canada's Hi -Tech Capital
25. Mississauga - Leading Today for Tomorrow
- All the Right Connections
26. Midland In Pursuit of Quality of Life
27. Napanee We're Open for Business
28. Newmarket - The Hive of Industry
- A Community Well ...Beyond The
Ordinary
- Celebrating Our Heritage While
Capturing The Promise of Tomorrow
29. New Tecumseth The Hub of South Simcoe
30. Niagara Falls One Wonder After Another
31. Oakville Experience Quality of Life
32. Orangeville A Great Place to Work, If you Really
Want To Live
33. Orillia Naturally
34. Oshawa The City in Motion
35. Ottawa Ontario's Capital
36. Owen Sound - Live Better, Work Smarter
- Ontario's New Business Horizon
—18—
GENERAL COMMITTEE — MAY 3, 2005
Municipality
Taeline
37. Parry Sound
Charting Sound Opportunities
38. Port Hope
Open for Business
39. Richmond Hill
Roaring into, the 21" Century
40. Sarnia-Lambton
Access, Opportunity Growth
41. Sault Ste. Marie
Naturally Gifted
42. St. Catherines
A City with a Bright Future and a
Proud Past
43. Stratford
Dramatically Different
44. Thunder Bay
Superior by Nature
45. Uxbridge
A Rural Ontario Treasure
46. Vaughan
The City Above Toronto
47. Wasaga Beach
The Beach is Just the Beginning
48. Whitby
The Heart of the Region
49. Whitchurch-Stouffville
Country Close to the City
50. Woodstock
The Balance is in your Favor
Regional Municipalities
1. York Ontario's Rising Star
2. Durham Location of Opportunity for Investment
And Growth
3. Peel Working For You
4. Halton A World Class Place To Be
Aurora's in the United States Tasline
Aurora, Illinois City of Lights
—19—
GENERAL COMMITTEE — MAY 3, 2005
-TOWN OF AURORA
GENERAL COMMITTEE REPORT
AGENDA ITEM # 4
SUBJECT: Application for Exemption from Part Lot Control
J.A. Developments Inc.
Lot 33 and Block 38, Registered Plan 65114-3222
14689 Bathurst Street
D12-PLC-03-02
FROM: Sue Seibert, Director of Planning
DATE: May 3, 2005
RECOMMENDATIONS
No. PL05-038
THAT Council approve the request for exemption from part lot control made by J.A.
Developments Inc. to divide Lot33 and Block 38, Registered Plan 65114-3222 into two
separate lots; and
THAT, Council enact By-law Number 4671-05.D.
BACKGROUND
Location and Land Use
As illustrated on Figure 1, the subject lands are located on the east side of Bathurst Street,
north of Henderson Drive. The site stretches between Bathurst Street and Willis Drive, the
internal street within the J.A. Developments and Aurora Gardens subdivision. The subject
lands are legally known as Lot 33 and Block 38, Registered Plan 65M-3222 and
municipally as 14689 Bathurst Street. A 1.5 storey -single detached dwelling is currently
located on the subject lands.
Site History
On July 18, 2000, Council enacted site specific zoning by-law 4200-00.D and on August
22, 2000 they enacted exemption from part lot control by-law 4201-OO.D. The by-laws
allowed for the division of the subject lands into two separate lots. However the exemption
from part lot control by-law lapsed after a period of two years, therefore requiring the
applicant to file the subject application. The applicant has recently removed a restrictive
covenant, registered on the title of the subject lands, which would not permit their division
without the consent of all the landowners in the subdivision. This is therefore the reason
for the delay in proceeding to Council for the approval of the application.
—20—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 2 - Report No. PL05-038
Official Plan
The Subject Lands are designated "Urban Residential" and "Suburban Residential" in the
official plan. The "Urban Residential" designation permits a wide variety of residential
dwelling types, while the "Suburban Residential" designation permits detached dwellings
having a minimum lot area of 0.2 hectares (0.5 acres). The lands are also located within
the "Oak Ridges Moraine Settlement Area" and contains "Woodlands" and "Woodlands
MVPZ (Minimum Vegetation Protection Zone)." The applicant has submitted a satisfactory
vegetation inventory and analysis prior to the enactment of the implementing zoning by-
law.
Zoning
As previously mentioned, the subject lands were rezoned to a "Detached Dwelling First
Density Residential (R1-9) Exception Zone" in order to allow for the division of the subject
lands into two separate lots. This rezoning took place prior to the enactment of the Oak
Ridges Moraine legislation. The subject lands therefore now contain "Woodlands" and
"Woodlands MVPZ" under Schedule "B" of the Town's zoning by-law amendment in
accordance with the Oak Ridges Moraine Conservation Plan. The "Woodland" and
"Woodland MPVZ" restrictions on the subject lands will not permit the construction of the
new dwelling until a minor variance application is approved, and as such the applicant will
need to obtain a minor variance prior to the issuance of a building permit.
The by-law also specifically indicates that all applicable policies of Official Plan Amendment
No. 48 shall apply. This would therefore require the applicant to submit an environmental
study in order to determine the location/boundary of the woodlands. Staff have reviewed
the vegetation inventory and analysis and have determined that the study is sufficient at
this time in order to allow the exemption from part lot control by-law to proceed to Council
for approval, as it has already been reviewed and was acceptable to Staff prior to the
approval of the zoning by-law amendment application.
COMMENTS
As Illustrated on Figure 2, the exemption from part lot control would allow forthe division of
the subject lands into two separate lots. Parts 1 and 3 will remain a Tree Preservation
Area; which has been amended as the original Tree Preservation Area included the whole
of the subject lands. Again, this has been supported by a vegetation inventory and
analysis which was submitted with the original zoning by-law amendment application to the
satisfaction of the Director of Leisure Services. Prior to release of a Building Permit
however, the applicant will need to enter into a development agreement with the Town,
which will include clauses related to the following:
• Development charges;
—21—
GENERAL COMMITTEE - MAY 3, 2005
May 3, 2005 -3- Report No. PL05-038
• cash -in -lieu of parkland;
• contribution to the Aurora Southwest Cost Sharing provisions;
• revisions to the tree preservation limit as defined through the subdivision
agreement;
• the requirement for further information and a more detailed analysis of the grading
and the site specific vegetation impact through the building permit process with
detailed mitigation measures to address the unit design; and
• the requirement for a revision to the existing urban design guidelines for the
subdivision to address the siting of the unit and restrict the dwelling type to those
with the least impact on lot grading and in keeping with the other provision of the
J.A. Developments Subdivision.
The subject lots are located within a Registered Plan of Subdivision. The applicant is
therefore requesting an exemption from Part Lot Control (as provided for under Section
50(7) of the Planning Act) as a means of achieving the proposed lot divisions rather than
through applications for consent to the Committee of Adjustment. The exemption from part
lot control would implement the original intent of zoning by-law number 4200-00.D, passed
on July 18, 2000. Furthermore, the application was circulated and any comments have
been addressed.
OPTIONS
Not Applicable.
FINANCIAL IMPLICATIONS
Not Applicable.
LINK TO STRATEGIC PLAN
Not Applicable.
CONCLUSION
In the summer of 2000 Council enacted a zoning by-law amendment by-law and an
exemption from part lot control by-law in order to allow for the division of the subject land
into two lots. The subject application would allow for the same, as the previous exemption
from part lot control by-law has lapsed. On October 21, 2003, Council enacted by-law
4469-03.D, being the Oak Ridges Moraine Conservation Plan conformity by-law, and as
such the applicant will be required to obtain a minor variance prior to building permit
-22-
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 4 - Report No. PL05-038
issuance. In addition, a development agreement will be required to ensure the clauses
described in the comments section are dealt with. Staff therefore recommends that
Council approve the request for exemption from part lot control made by J.A.
Developments Inc. to divide the subject lands into two separate lots.
ATTACHMENTS
Figures
Figure 1 - Location Plan
Figure 2 - Plan 65R-27629
Appendixes
Appendix 1 - Draft By-law Number 4671-05.D
PRE -SUBMISSION REVIEW
Management Team Meeting - April 27, 2005
Prepared by. Fausto Filipetto, Policy Planner
Extension 43Q
w
Seiber , KC.I.P., R.P.P.
irector of Planning
—23—
LOCATION PLAN
APPLICANT: J.A. DEVELOPMENTS INC
FILE: D12-PLC-03-02
AURORA PLANNING DEPARTMENT
DATE: MAY 3, 2005
ug
MI SUBJECT LANDS A
FIGURE 1
Location Plan Map created by the Town of Aurora Planning Department,_AyrW' 98th, 2005. Modified April 26th, 2005. Base data provided by York Region.
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C9
GENERAL COMMITTEE - MAY 3, 2005
APPENDIX 9
J.A. Developments Inc.
THE CORPORATION OF THE TOWN OF AURORA
By-law Number 4671-05.D
BEING A BY-LAW to exempt Lot33
and Block 38 on Registered Plan 65114-
3222, in Aurora, from the Part Lot
Control provisions as provided in
subsection 50 (5) of the Planning Act,
R.S.O. 1990, c.P.13 (as amended).
(14689 Bathurst Street, File No. D12-
PLC-03-02)
WHEREAS subsection 50(7) of the Planning Act, R.S.O. 1990, c.P.13 (as amended)
provides that the Council of a local Municipality may by by-law provide that the part lot
control provisions as provided in subsection 50(5) of the said Act do not apply to the
land that is within a registered plan of subdivision;
AND WHEREAS the Council of the Corporation of the Town of Aurora considers it
desirable to enact a by-law pursuant to the said Act exempting the lands hereinafter
described from the said part lot control provisions;
NOW THEREFORE THE MUNICIPAL COUNCIL OF THE CORPORATION OF THE
TOWN OF AURORA ENACTS AS FOLLOWS:
1. THAT Subsection 50(5) of the Planning Act, R.S.O. 1990, c.P.13 (as amended) shall
not apply to the following lands, all situated in the Town of Aurora, Regional
Municipality of York:
Lot 33
Registered Plan 65M-3222
Designated as Parts 1 through 6 inclusuve
On Reference Plan 65R-27629; and
Block 38
Registered Plan 65M-3222
Designated Parts 7 and 8
On Reference Plan 65R-27629
2. THAT this By-law shall take effect upon the approval of the Council of the Town of
Aurora, and the registration of the By-law in the proper land registry office. No part
of this By-law will come into force until the provisions of the Planning Act have been
complied with, but subject to such provisions the By-law will take effect from the day
of passing thereof.
3. THAT this By-law shall lapse after a period of two years from the day of passing.
READ A FIRST, SECOND AND THIRD TIME THIS 10°i DAY OF MAY, 2005.
T. JONES, MAYOR
B. PANIZZA, TOWN CLERK
-26-
GENERAL COMMITTEE - MAY 3, 2005
AGENDA ITEM #7:5:]
-TOWN OF AURORA
General Committee Report No. PL05-039
SUBJECT: Official Plan & Zoning By-law Amendment Applications
Amourin Investments Limited &
J-G Cordone Investments Limited
Lots 123, 124, 125, 127 and Part of 122, Plan 246
15277, 15283, & 15291 Yonge Street and
10, 12 & 14 Centre Street
File: D09-03-97, D14-16-97
FROM: Susan Seibert, Director of Planning
DATE: May 3, 2005
RECOMMENDATIONS
That staff report PL04-114 be received as information with respect to Official Plan
and Zoning BylawAmendment application made byAmourin Investment Limited and
J-G Cordone Investments Limited (Files: D09-03-97 and D14-16-97), scheduled for
the June 29, 2005 Public Planning Meeting.
BACKGROUND
Location/Land Use:
The subject lands incorporate a total of six properties located at the northeast corner of
Yonge Street and Centre Street (see Figure 1). The properties have a combined frontage
of approx. 56m on the east side of Yonge St. and a flankage of aprox. 65m on the north
side of Centre Street with a total lot area of 3,583m2 (0.87 acres) A retail commercial
building currently exists at the immediate corner of the Yonge and Centre intersection
(15277 Yonge Street) with associated on site parking. The remainder of the lands are
vacant, have been cleared of debris and are fenced for security purposes. The lands slope
towards the north east corner (rear) of the site.
Official Plan:
The lands are located within the Historic Core - Community Commercial Centre
designation of the Official Plan and are also included within a Heritage Resource
designation per Schedule C of the Official Plan.
The Historic Core Area Community Commercial designation encourages both commercial
-27-
GENERAL COMMITTEE — MAY 3, 2005
2005 - 2 - Report No. PL05-039
and residential intensification with residential (and office uses) located above ground floor
commercial. Building heights are to be generally between two (2) and three (3) storeys at
the street fagade and limited to five (5) stories. The Official Plan also outlines design
guidelines to address the built form of the Historic Core.
The subject Official Plan amendment application would permit an increase in building
height at the street fagade from 3 storeys to 4 storeys and an increase in maximum
building height for the Yonge Street portion of the building from 5 storeys to six storeys.
Zoning By-law:
The lands are currently zoned "Central Commercial (C2) Zone" by Town of Aurora Zoning
Bylaw 2213-78, allows commercial and residential uses but amendments are required to
permit the scale of the proposed development.
Surrounding Uses:
To the North: Residential uses facing Yonge Street and Catherine Avenue
South: Yonge Street commercial
East: Residential uses facing Centre Street
West: Yonge Street commercial.
Application Background:
At that meeting concerns were raised by residents, primarily pertained to the issue of
increased traffic and further aggravation of existing parking problems in the area, as well as
the height of the building and it's proximity to the street and neighbouring homes. Many of
the residents who spoke urged Council to address the traffic problems in that area, before
allowing this application to be finalized. Many of the residents advised that they are in
support of the proposed use for this location, apart from the traffic issues, however noted
that the height is a bit overpowering in relation to the other buildings in the vicinity, which
may result in a shadowing effect.
Some residents expressed concern with regard to the large external wall at the south
elevation of the site, as this will be unattractive view from the homes along Centre
Street.
One resident requested that staff take into consideration garbage pick-up, snow clearing,
soil quality testing as a result from the former use of that location as a dumping site, storm
water management and the availability of handicapped parking spaces for the proposed
site.
Council passed the following resolution:
"THAT applications be brought back to a future Public Planning meeting upon
resolution of the major outstanding issues in report PL04-133 and raised at this
goo
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 .3- Report No. PL05-039
meeting including, but not limited to the following:
• Shadowing effect due to height;
• Establishment of appropriate setbacks;
• Landscaping and amenities on the subject property; and
• Parking reduction request feasibility;
• Review of the Traffic Impact Study;
• The entranceway off of Yonge Street;
• The daylight triangle issue as required by Public Works;
• Compatibility to the Historic Core area.
Pursuant to Council direction the applicant has resubmitted plans and information to
address these matters. The revised plans are currently in circulation for comment.
PROPOSAL
The land use applications as submitted by the Owners propose to;
a) amend the provisions of the Community Commercial Centre Official Plan
designation as it applies to maximum building heights.
b) rezone the lands from "Central Commercial (C2) Zone" to a site specific
"Central Commercial (C2) Exception Zone" to allow the development as
proposed on the submitted concept plans.
c) requested that servicing allocation be allotted to the subject development from
the downtown Core reserve.
The proposed land use amendments would allowthe owner to develop a building of six (6)
storeys in height along the Yonge Street fagade and five (5) stories along Centre Street.
The site is to be used as a mixed -use development accommodating sixty-two (62)
residential apartment units and incorporating approx. 3002 (3230 ft2) of commercial floor
area on the ground floor. A total of 112 parking spaces are proposed on two levels, one
level accessing Yonge St. and the 'upper' level accessing Centre St. The building and
parking structure would have a lot coverage of 87%.
For Council's information 'the applicants submission considered at the December 14, 2004
public meeting proposed fifty eight (58) residential units, 924m2 (9950 sq.ft.) gfa of
commercial floor area and 104 parking spaces.
The building is proposed to be situated abutting both the Yonge and Centre Street road
allowances, with a corner tower feature as the building focus. The building is tiered (or
setback) above the second and fourth floors fronting on Yonge Street and above the third
floorfacing Centre Street. The Yonge Street commercial is proposed as ground floor street
access.
—29—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 4 - Report No. PL05-039
Exceptions required to the C2 Zone standards include the following:
a) The current provisions of the by-law permit a maximum building height of three
stories, however, five stories may be permitted provided the fourth and fifth stories
are set back a minimum 3.0 m (9.8 ft) from the main and exterior side walls of the
third storey. The applicants are proposing a six storey building that is stepped back
from Yonge Street only beyond the third floor.
b) An increase in the permitted amount of residential floor area within a commercial
zone from 50% to approximately 95%;
c) A reduction in the amenity space required per dwelling unit from 18.0 m2 (193.O ft) to
an indoor combined total of 306m2, outdoor of 593m2 plus the individual unit
balconies (where provided);
d) A reduction in the amount of required parking from 129 to 104 spaces, and a
reduction in the min. parking aisle width requirements in certain areas from
7.4m to 6.Om.
e) A reduction in the minimum rear yard setback from 7.5 m (24.6 ft) to 1.4 m (4.6ft);
It is noted that additional bylaw exceptions may be required or applied following
review by Council.
COMMENTS
A Council public meeting was held on December 15, 2004 to consider the proposed
Official Plan and Zoning By-law Amendment applications to allow a mixed use
development of fifty-eight (58) residential units and 924 n2 (9950 sq. ft) of retail.
The subject site is located at a strategic downtown core corner location and thorough
review of the planning and design issues are critical to ensure that the development
proposal meets the core area objectives of the Official Plan, and is compatible with the
abutting residential neighbourhood.
The subject application has been considered at three previous Council public meetings.
The June 29, 2005 public meeting is required based on Council's direction. From a
fundamental land use perspective the applicant's plans are essentially similar to the
previously considered land use proposal. The applicant's most recent plans have been
modified and improved to the conceptual plans considered by Council on December 14,
2004 and additional detailed information has also been submitted to support the
proposal. The current architectural plans are in a relatively advanced state of
preparation include architectural articulation to respond to comments provided at the
previous public meeting and comments provided by the Town's peer review consultant,
staff and the public.
—30—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 5 - Report No. PL05-039
The owner is also seeking approval of the subject application to have sewer and water
allocation assigned to the proposal as part of the 200 residential unit allocation which
Council has reserved for the Aurora downtown Core.
The applicant has provided the following information which is considered to be in
general conformity to the December 14, 2004 direction of Council:
• Revised conceptual site plan
• Revised ground floor and upper floor plans
• Revised building elevations.
• Itemized list of design modifications per architectural peer review comments.
• Shadow plans
• Revised traffic study (Lea Consulting)
• Soils report
• Draft zoning bylaw amendment
• (Public meeting fee of $1407.00)
As noted within Staff Report PL04-114 the Official Plan outlines a series of policies that
have been designed to assist staff and Council in the review of redevelopment
proposals for the historic core area. Major policy directives include the following:
• Encouraging infilling and redevelopment projects compatible in design, style,
scale and function with the surrounding built environment.
• Commercial uses on the ground floor with mixed residential/office uses in the
upper stories, offering a variety of tenures and price ranges.
• Safe and accessible grade related parking for the commercial component.
• Direct street access to commercial establishments.
• High standards in architectural facade treatments, incorporating display
windows and awnings to shelter pedestrians, and in keeping with the
surrounding built environment.
• Appropriate site plan measures dealing with issues such as garbage collection,
lighting, pedestrian routes, buffer treatments and building design to mitigate
the effects of any development on neighbouring properties.
• Buildings heights generally between two and three storeys at the street facade,
stepping back to a maximum of five storeys.
OPTIONS
Not applicable
CONCLUSIONS
The owner has applied to amend the Official Plan and Zoning Bylaw to allow the
development of a mixed residential/ commercial development at the north east corner
of Yonge Street and Centre Street within the Town's downtown core. The applicant's
—31—
GENERAL COMMITTEE — MAY 3, 2005
May 3, 2005 - 6 - Report No. PL05-039
plans have been previously supported in principle by Council and the applicant has
produced a number or more detailed studies to support the application. The revised
plans are currently in circulation to departments and agencies for comment.
Staff recommends that Council receive as information the overview of Official Plan and
Zoning By-law Amendment Applications D09-03-97 and D14-16-97 and schedule the
public meeting to consider this proposal for June 29, 2005.
FINANCIAL IMPLICATIONS
1170
LINK TO STRATEGIC PLAN
The Strategic Plan has goals of attracting new business and employment opportunities
while ensuring that growth is well planned and moderate. The continued processing of
the subject applications, while having regard for all issues involved, will assist in
furthering these goals.
ATTACHMENTS
Figure 1 - Location Plan
Figure 2 - Conceptual Site Plan
Figure 3- Conceptual Yonge Street Parking level plan
Figure 4- Conceptual Centre Street Parking level plan
Figure 5- Conceptual upper level floor plan
Figure 6 — Conceptual West and North Building Elevation:
Figure 7 — Conceptual East and South Building Elevations
PRE -SUBMISSION REVIEW
Management Team Meeting- April 27, 2005
Prepared by. Glen Letman, Manager of Development Planning
Extension 4346
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