AGENDA - Parks, Recreation and Cultural Services Advisory Committee - 20161117Parks and Recreation
Advisory Committee
Meeting Agenda
Thursday, November 17, 2016
7 p.m.
Holland Room
Aurora Town Hall
Public Release
November 10, 2016
Town of Aurora
Parks and Recreation Advisory Committee
Meeting Agenda
Date: Thursday, November 17, 2016
Time and Location: 7 p.m., Holland Room, Aurora Town Hall
1. Declaration of Pecuniary Interest and General Nature Thereof
2. Approval of the Agenda
Recommended:
That the agenda as circulated by Legislative Services be approved.
3. Receipt of the Minutes
Parks and Recreation Advisory Committee Meeting Minutes of September 15,
2016
Recommended:
That the Parks and Recreation Advisory Committee meeting minutes of September
15, 2016, be received for information.
4. Delegations
(a) Fausto Filipetto, Senior Policy Planner, Town of Aurora
Re: Library Square and Town Park
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016 Page 2 of 2
5. Matters for Consideration
1. Proposed New Terms of Reference for Parks and Recreation Advisory
Committee
Recommended:
1. That the Proposed New Terms of Reference for Parks and Recreation
Advisory Committee be received; and
2. That the Parks and Recreation Advisory Committee recommend to
Council:
(a) That the proposed new Terms of Reference for the Parks and
Recreation Advisory Committee be endorsed.
6. Informational Items
2. Memorandum from Director of Parks, Recreation and Cultural Services
Re: Report No. PR12-005, Club Aurora Fitness Centre Business Plan
Recommended:
1. That the memorandum regarding Report No. PR12-005, Club Aurora
Fitness Centre Business Plan be received for information.
3. Extract from Council Meeting of October 11, 2016
Re: Parks and Recreation Advisory Committee Meeting Minutes of
September 15, 2016
Recommended:
1. That the Extract from Council Meeting of October 11, 2016, regarding the
Parks and Recreation Advisory Committee meeting minutes of September
15, 2016, be received for information.
7. New Business
8. Adjournment
Town of Aurora
Parks and Recreation Advisory Committee
Meeting Minutes
Date: Thursday, September 15, 2016
Time and Location: 7 p.m., Holland Room, Aurora Town Hall
Committee Members: Councillor Michael Thompson (Chair), Councillor Tom Mrakas
(Vice Chair), Juergen Daurer, Richard Doust, Stephen
Kimmerer, Eric McCartney, and Brian Trussler
Member(s) Absent: None
Other Attendees: Al Downey, Director, Parks, Recreation and Cultural Services,
and Samantha Yew, Council/Committee Secretary
The Chair called the meeting to order at 7 p.m.
1. Declaration of Pecuniary Interest and General Nature Thereof
There were no declarations of pecuniary interest under the Municipal Conflict of
Interest Act.
2. Approval of the Agenda
Moved by Juergen Daurer
Seconded by Stephen Kimmerer
That the agenda as circulated by Legislative Services be approved.
Carried
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Minutes
Page 1 of 5
Parks and Recreation Advisory Committee Meeting Minutes
Thursday, September 15, 2016 Page 2 of 5
3.Receipt of the Minutes
Parks and Recreation Advisory Committee Meeting Minutes of June 16, 2016
Moved by Stephen Kimmerer
Seconded by Richard Doust
That the Parks and Recreation Advisory Committee meeting minutes of June 16,
2016, be received for information.
Carried
4.Delegations
None.
5.Matters for Consideration
1.Parks and Recreation Advisory Committee Terms of Reference – Revised
Staff provided an overview of the proposed changes to the Parks and
Recreation Advisory Committee Terms of Reference. The Committee
provided suggestions, including:
•A new mandate that includes open space in addition to parks; and
•As per the Sport Plan, the addition of “Sport” to the Committee name,
and inclusion of sport-related matters in the Committee mandate; and
•Increase to two (2) members from the Sports Council; and
•The increase in frequency of meetings from bi-monthly to monthly.
Moved by Councillor Mrakas
Seconded by Richard Doust
1.That the Parks and Recreation Advisory Committee Terms of Reference
–Revised be received; and
2.That the comments provided by the Parks and Recreation Advisory
Committee (PRAC) be considered by staff in preparation of the revised
PRAC Terms of Reference.
Carried
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Minutes
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Parks and Recreation Advisory Committee Meeting Minutes
Thursday, September 15, 2016 Page 3 of 5
6.Informational Items
2.Memorandum from Manager of Parks
Re: Pet Waste in Public Parks and Open Space
The Committee discussed possible strategies to deal with pet waste in public
parks and open spaces.
Moved by Richard Doust
Seconded by Juergen Daurer
1.That the memorandum regarding Pet Waste in Public Parks and Open
Spaces be received; and
2.That the Parks and Recreation Advisory Committee recommend to
Council:
1.That staff be directed to investigate a public education
program and public survey regarding pet waste in public parks
and open spaces.
Carried as amended
3.Club Aurora Membership Pass Summary Report for June and July 2016
Moved by Richard Doust
Seconded by Stephen Kimmerer
1.That the Club Aurora Membership Pass Summary Report for June and
July 2016 be received for information.
Carried
4.Extract from Council Meeting of June 14, 2016
Re: Joint Accessibility Advisory Committee and Parks and Recreation
Advisory Committee Meeting Minutes of May 31, 2016
Moved by Eric McCartney
Seconded by Juergen Daurer
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Thursday, November 17, 2016
Minutes
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Parks and Recreation Advisory Committee Meeting Minutes
Thursday, September 15, 2016 Page 4 of 5
1.That the Extract from Council Meeting of June 14, 2016, regarding the
Joint Accessibility Advisory Committee and Parks and Recreation
Advisory Committee meeting minutes of May 31, 2016, be received for
information.
Carried
5.Extract from Council Meeting of July 12, 2016
Re: Parks and Recreation Advisory Committee Meeting Minutes of
June 16, 2016
Moved by Richard Doust
Seconded by Councillor Mrakas
1.That the Extract from Council Meeting of July 12, 2016, regarding the
Parks and Recreation Advisory Committee meeting minutes of June 16,
2016, be received for information.
Carried
7.New Business
Juergen Daurer noted that a member of Club Aurora expressed concern regarding
the state of the lockers at the Aurora Family Leisure Complex, noting more than
half of the lockers are not in working condition. Staff indicated that Infrastructure
and Environmental Services will be notified.
Eric McCartney inquired about the ownership and maintenance of feature walls to
entrances of neighbourhoods, and the demolition of the feature walls that were
located at the north-east and south-east corners of Batson Drive and Yonge
Street. Staff indicated that the ownership and maintenance of feature walls varies,
and that the feature walls at Batson Drive and Yonge Street were demolished as
they required very extensive restoration. Staff noted that there are no plans to
rebuild them at this time.
New Business Motion No. 1
Moved by Eric McCartney
Seconded by Juergen Daurer
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Thursday, November 17, 2016
Minutes
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Parks and Recreation Advisory Committee Meeting Minutes
Thursday, September 15, 2016 Page 5 of 5
That the Parks and Recreation Advisory Committee recommend to Council:
1.That staff be directed to provide a review of the ownership, maintenance, and
replacements of all existing feature walls in the Town; and
2.That staff be directed to investigate the feasibility of replacing the feature walls
at the north-east and south-east corners Batson Drive and Yonge Street.
Carried
Stephen Kimmerer requested an update regarding the proposed Ice Allocation
Policy update. Staff indicated that a report to Council is forthcoming.
Staff provided the Committee with an update on the Tender and construction
timelines of Mavrinac Park, and noted that construction will likely commence in
2017.
Stephen Kimmerer inquired about the development of the turf field at the Stronach
Aurora Recreation Complex. Staff indicated that it is currently in the Tendering
process, and that a report to Council is expected in the fall.
8.Adjournment
Moved by Councillor Mrakas
Seconded by Stephen Kimmerer
That the meeting be adjourned at 8:48 p.m.
Carried
Committee recommendations are not binding on the Town unless adopted by Council at
a later meeting.
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Minutes
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10/31/20161Advisory Committee MeetingLibrary Square & Town ParkFausto FilipettoSenior Policy PlannerTown of Aurora
10/31/20162Background (Aurora Promenade)In 2009 the Town initiated a secondary planning processfor the Downtown/Yonge Wellington Street CorridorThis resulted in the creation of a Concept Plan - UrbanDesign Strategy for the area now known as “The AuroraPromenade”Implementing policies were included in the Town’s newOfficial Plan
10/31/20163Background (Cultural Precinct)Key Strategy is to reinforce and enhance a CulturalPrecinct within the three block area of Library Square tothe Town Park
Background (Cultural Precinct/Repurposing Study)Two studies were undertaken in 2015/2016:Concept Plan for the Cultural PrecinctRepurposing StudyCouncil directed Staff to consult on the results of the two studies in the Spring of 201610/31/20164
Background (Public Consultation)A public consultation strategy was endorsed by Councilin June 2016 which included:Public Outreach (Survey/Questionnaire)On-line SurveySocial Media StrategyPublic Meetings10/31/20165
Background (Public Consultation)The Public Consultation focussed on Library Square andTown ParkStaff conducted surveys during:Concerts in the ParkFarmer’s Markets (Incl. Doors Open)At the Aurora Public Library10/31/20166
Background (Library Square Concept)10/31/20167
Background (Town Park Concept)10/31/20168
What We Heard (Town Park)Don’t change Town Park (Approximately 33%)In favour of Proposed Concept Plan(Approximately26%)Other (Approximately 41%)10/31/20169
What Else We Heard (Town Park)Like the Concept Plan but keep the BaseballDiamondLike/love the splash pad/skating rinkBaseball Diamond is underutilizedNeed more seating and benchesNo need to change the bandshell10/31/201610
What To Do with the Armoury?10/31/201611
What To Do with the Armoury?Art Gallery/Studio (13Respondents)Farmer’s Market/Artisan Fair (39Respondents)Community Club House (14Respondents)Restaurant, Café, Brewery, Winery (19Respondents)All of above (4Respondents)Other popular responses: Snack Bar, Community Space,Vendor, Concert Venue10/31/201612
What We Heard (Library Square)Like the Proposed Concept Plan (Approximately43%)Don’t Change Library Square (Approximately14%)Other (Approximately 43%)10/31/201613
What Else We Heard (Library Square)Like Concept Plan but concerned about height & densityParking ConcernsNeed more parking in the downtownNeed more restaurants in the downtown10/31/201614
What To Do with the Former Library?10/31/201615
What To Do with the Former Library?Art Studio (7Respondents)Meeting Hall (1Respondent)Offices (2Respondents)Community Club House (5Respondents)Community Class Room (7Respondents)Dance Studio (3Respondents)All of above (1Respondent)Other: Community Use, Retail, Parking, Museum 10/31/201616
What To Do with the Former Seniors Centre?10/31/201617
What To Do with the Former Seniors Centre?Sports Hall of Fame (3Respondents)Meeting Hall (2Respondents)Offices (1Respondent)Community Club House (5Respondents)Community Class Room (2Respondents)Art Studio (6Respondents)Performing Art Studio (6Respondents)All of Above (1Respondent)Other: Community Use, Retail, Parking10/31/201618
Next StepsOctober 19:Meeting with Library BoardOctober 24:Aurora Chamber of CommerceOctober/November:Aurora Advisory CommitteesNovember:Council WorkshopNovember/December:Council Action10/31/201619
Thank you!Questions/Comments/Discussion10/31/201620
2014-2018 Boards and Committees
PARKS, RECREATION AND CULTURAL SERVICES
ADVISORY COMMITTEE
TERMS OF REFERENCE - REVISED
1. PURPOSE
To provide policy advice and assistance to Council through the Parks, Recreation
and Cultural Services Department respecting the delivery of Parks, Recreation
and Cultural Services programs and activities within the Town of Aurora.
2. VISION
To support the community and Council in developing excellent park, recreation
and sports services that build Aurora’s quality of life;
To support Aurora’s high quality of life by helping ensure excellence in parks,
recreation and sports. To do this as a key resource for addressing vital
community and Council issues; and
To help ensure excellence in Aurora’s parks, recreation and sports services by
addressing key community and Council issues.
3. MEMBERSHIP
The Committee shall be comprised of eight (8) Members as follows:
Two (2) Members of Council; one appointed as Chair for a two-year term, the
other appointed as Chair for the following two-year term;
Four (4) citizen Members;
Two (2) citizen Member from the Sports Council.
4. TERM
The Committee shall be appointed for a four-year term and will be concurrent
with the term of Council.
5. REMUNERATION
None.
Parks and Recreation Advisory Committee Meeting Agenda
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Item 1
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Parks, Recreation and Cultural Services Advisory Committee
Terms of Reference
Page 2 of 2
2014-2018 Boards and Committees
6. DUTIES AND FUNCTIONS
Provide analysis and commentary on policy initiatives, core document
review/updates to Council on Parks, Recreation and Cultural Services
matters;
Assist the Parks and Recreation Services Department in evaluating
community needs, prioritizing and recommending changes to Council
regarding the Parks, Recreation and Cultural Services Master Plan;
Review and comment on annual Parks and Recreation Services capital
objectives;
Receive and comment on the merits of proposals and concepts for new
projects brought forward by individuals, community groups and the public or
private sector;
Review policy-related reports prepared by the Director of Parks and
Recreation Services and provide input on those reports;
Form sub-committees to deal with specific new initiatives, policy issues,
problems areas and identify strategic solutions;
Attend events supported by Parks, Recreation and Cultural Services;
Provide input and advice on Sport-related matters supported by the Sport
Plan; and
Play an active role in the education and information to residents on the
benefits of Recreation; and
Undertake other assignments as may be requested by Council from time to time.
7. MEETING TIMES AND LOCATIONS
Third Thursday of every second month at 7 p.m. with the exception of July and
August. Additional meetings of the Committee may be called by the Chair to
address urgent matters.
8. STAFF SUPPORT
The Parks, Recreation and Cultural Services Department provides technical
support to the Committee.
The Corporate Services Department provides administrative support services to
the Committee.
9. AGENDAS
Agendas are set by the Director in consultation with the Chair.
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MEMORANDUM
DATE: November 17, 2016
TO: Parks and Recreation Advisory Committee Members
FROM: Allan D. Downey, Director, Parks, Recreation and Cultural Services
RE: Report No. PR12-005, Club Aurora Fitness Centre Business Plan
RECOMMENDATIONS
That the Parks and Recreation Advisory Committee receive this memorandum for
information.
BACKGROUND
Report No. PR12-005, Club Aurora Fitness Centre Business Plan was approved by Council
at its February 28, 2012 meeting and is being presented to PRAC for information.
ATTACHMENTS
Attachment #1 - Report No. PR12-005, Club Aurora Fitness Centre Business Plan and
Council Extract
100 John West Way
Box 1000
Aurora, Ontario
L4G 6J1
Phone: 905-727-3123 ext. 4752
Email: adowney@aurora.ca
www.aurora.ca
Town of Aurora
Parks, Recreation and Cultural
Services Department
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GENERAL COMMITTEE REPORT No. PR12-005
SUBJECT: Club Aurora Fitness Centre Business Plan
FROM: Allan D. Downey, Director of Parks and Recreation Services
DATE: February 7, 2012
RECOMMENDATIONS
THAT report PR12-005 be received for information; and
THAT the 2012 Capital Budget request for Club Aurora be approved.
PURPOSE OF THE REPORT
To bring awareness to Council and the public about the Department of Parks & Recreation
Service’s vision statement and the health, fitness and wellness opportunities and services
Club Aurora Fitness Centre provides to the community as a whole.
BACKGROUND
Council, at their Special General Committee meeting of November 14, 2011, made a
recommendation that the Director of Parks & Recreation Services provide a further detailed
report prior to approval of capital budget request. The recommendation was adopted by
Council at their meeting of November 22, 2011.
COMMENTS
In 2011, Parks & Recreation Services Fitness staff conducted a comprehensive review of
the Club Aurora Fitness Centre. A formalized business plan was developed which
highlights specific recommendations to improve services for the Aurora community. The
recommendations include:
Review and re-structure of current membership packages and programming;
Establish a corporate identity and branding guidelines for Club Aurora;
Development of an annual marketing and promotional plan;
Review and re-structure of current business practices; and
Establish a capital repair and replacement plan for fitness equipment.
ALTERNATIVE(S) TO THE RECOMMENDATIONS
1. Council may choose not to approve the 2012 Capital Budget request for Club
Aurora.
TOWN OF AURORA
Attachment #1
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February 7, 2012 - 2 -Report No. PR12-005
FINANCIAL IMPLICATIONS
The Capital Repair and Replacement Plan is recommended as follows:
2012 – $30,600
2013 – $55,000
2014 – $40,000
As part of the 2012 Club Aurora Business Plan, a five-year Repair and Replacement
Maintenance Plan will be implemented.
CONCLUSIONS
That Council receive this presentation as information and that the 2012 Capital Budget
request for Club Aurora be approved.
ATTACHMENTS
Attachment #1 - Club Aurora Fitness Centre Business Plan 2012 Presentation
PRE-SUBMISSION REVIEW
Executive Leadership Team Meeting, Wednesday, January 25, 2012.
Prepared by: Melodie McKay, Manager of Recreation- Ext. 4765
________________________________ _______________________________
Allan D. Downey Neil Garbe
Director, Parks and Recreation Services Chief Administrative Officer
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1
CLUB AURORA FITNESS CENTRE
Business Plan 2012
Town of Aurora
Department of Parks & Recreation Services
General Committee Presentation
February 7, 2012
Department of Parks & Recreation Services
VISION
‘The Aurora community is healthy, engaged,
proud and included as a result of the Parks and
Recreation Services Department’s emphasis on
lifelong active and healthy lifestyles for
everyone.’
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Attachment #1
2
Government of Canada Fitness - Quick Facts
• Today’s younger generation will be the first to live shorter life
spans than their parents; Canada is currently ranked 5th in the
world for childhood obesity
• Teenagers who are obese have an 80% chance of remaining
obese as adults
• Obesity outranks both drinking and smoking in it’s effects on
health and health costs amongst our adult population
• Obesity is a risk factor for heart disease, strokes, cancer,
kidney failure, asthma, arthritis, blindness, mental health
problems and falls.
Source: Government of Canada
Website
www.healthycanadians.gc.ca
“Physical activity is an important part of
healthy living at ANY age.”
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3
Club Aurora is a community based fitness
facility which provides health, wellness and
fitness services, programs, and opportunities
for ALL ages at affordable rates, in a family
focused environment.
How is Club Aurora Different?
Professional Services
• CSEP/OHSF accredited facility
• Fully supervised during all operating hours
• Access to facility amenities (pool, track, hot tub, squash courts)
• Provide free fitness assessments, fitness consultations and equipment
orientations to ensure the safety of every participant
• Home to the Group Fitness Instructor Apprenticeship Program to mentor
new upcoming instructors
Family/Community Focus
•No “high pressure” sales
• Flexible membership options (pro-rated refunds & on-hold options)
• Affordable rates & fees (spouse, additional family member & senior
discounts, corporate rates)
• Support numerous fundraising & charitable events such as the Canadian
Cancer Society, Heart & Stroke Foundation, & Salvation Army
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4
Family/Community Focus (cont’d)
• In-house subsidy option for lower income families/individuals
• Fitness programming that is available to non-club members
• Access to fitness facility 12 years+
• Provide workplace/internship opportunities for students studying the
health, wellness and fitness industry
• Easily accessible in the community
How is Club Aurora Different?
Community Partnerships
•Southlake Regional Health Centre and the Heart Wise Exercise Network
supplementary rehabilitation program
• York Region – PLAY Program for subsidized fitness programs for children,
youth and adults
• The ABLE Network for workplace opportunities
• Aurora Seniors Association for year round discounted track use for ASA
members
• Local schools to provide fitness classes to students (AMS, St Max, G.W.
Williams, & Cardinal Carter S.S., & Sir William Mulock)
• Local community groups for sport specific training opportunities (Ducks,
STORM Volleyball, & Aurora Youth Soccer)
• CanFitPro to deliver Instructor Certification Programs
How is Club Aurora Different?
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5
About Club Aurora Fitness Centre…
Located at 135 Industrial Parkway North, as part of the
Aurora Family Leisure Complex
Opened on February 20, 1988
Open 16.25 hours/day, 7 days/week, 362 days/year
Facility amenities include:
65 metre indoor track
3100 sq foot Ramflex Weight Training Floor
2650 sq foot Aerobics floor with bio-mechanically advanced maple floor
system
410 sq foot Cyclefit/Spinning Room
550 sq foot Paramount Room
4 Squash/Racquet Courts
750 sq foot Child Minding Services room
Accessible to 4 lane pool and hot tub in same facility
Club Aurora Analysis
Summary
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6
Club Aurora Membership Packages for Everyone:
Full Membership – Student, Adult, Senior & Additional Family Member
1 month trial, 3, 6 & 12 month options
Fitness Studio Membership – Student, Adult, Senior & Additional Family
Member
1 month trial, 3, 6 & 12 month options
Aquafit Membership – Student, Adult, Senior & Additional Family Member
3, 6 & 12 month options
Track Membership – Student, Adult, Senior & Additional Family Member
3, 6 & 12 month options
Squash Membership – Student, Adult, Senior & Additional Family Member
5 & 9 month options
All memberships are currently restricted to those 14 years+
Club Aurora Demographics – 5 Year History
YEAR (Jan 1 – Dec 31)ACTIVE MEMBERS
2007 3,213
2008 3,269
2009 2,976
2010 2,894
2011 2,564
Club Aurora has experienced a 20% decline in memberships
over the last 5 years. Based on regular participant feedback,
the number 1 complaint is that the equipment is old and
outdated.
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Club Aurora Revenue per Member – 5 Year
History
Year Members Revenue Revenue/Per Member
2007 3,213 $539,742.48 $167.99/pm
2008 3,269 $573,813.08 $175.53/pm
2009 2,976 $559,673.26 $188.06/pm
2010 2,894 $507,909.26 $175.50/pm
2011 2,564 $466,103.63 $181.79/pm
*For period January 1 to January 31, 2012 only. All other years are calculated from Jan 1 – Dec 31
inclusive.
Club Aurora Demographics – Daily Use
Students (14 to 17 years)
Males – 9% Females – 4%
Adults (18 to 54 years)
Males – 34% Females – 24%
Seniors (55 years +)
Males – 20% Females – 9%
Most frequent Users – Adult Males (ages 18 to 54 years)
Least Frequent Users – Student Females (ages 14 to 17 years)
Note: Based on daily attendance tracked for period May 21 to September 22, 2011
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Club Aurora Facility Use
% Daily Users per Club Aurora Fitness Activity:
Gym Floor/Paramount Room Equipment Use 61%
Aerobics/Fitness Classes 21%
Aquafitness 8%
Squash 6%
Cyclefit 4%
The gym floor/paramount room equipment use constitutes a total
of 61% of our daily use at the fitness centre, more than all other
fitness areas combined.
Club Aurora Facility Use
Week Day Operational # Hrs Gym Floor # Hrs AerobicsHours Use Floor Use
Monday 16.25 hrs/day 16.00 hrs/day 7.75 hrs/day
Tuesday 16.25 hrs/day 16.00 hrs/day 6.25 hrs/day
Wednesday 16.25 hrs/day 16.00 hrs/day 6.75 hrs/day
Thursday 16.25 hrs/day 16.00 hrs/day 6.75 hrs/day
Friday 16.25 hrs/day 16.00 hrs/day 4.25 hrs/day
Saturday 9.25 hrs/day 9.00 hrs/day 2.5 hrs/day
Sunday 9.25 hrs/day 9.00 hrs/day 1.0 hrs/day
Gym floor is used 98% of time during weekly operating hours vs.
aerobics floor being used 35% of time during weekly operating
hours.
Gym/Aerobics Floor Use Compared to Operational Hours:
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Club Aurora Facility Use
Square Footage Compared to Participant Usage:
Gym Floor/Paramount Room 58% of square footage 74.5% use
Aerobics Floor 42% of square footage 25.5% use
The gym floor constitutes a little more than half of the floor
square footage at the centre, however, the usage constitutes 3
times that of the aerobics floor.
Club Aurora’s Mission
RETAIN, REBUILD, GROW
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Club Aurora Business Plan
Recommendations
Review & Re-structure of Current Membership Packages &
Programming (Rebuild & Grow)
• Add one month renewal membership option to the Full and Fitness Studio Packages
• Add Family Membership Option to encourage more families to work out together
• Lower age restriction from 14 years to 12 years to address younger community
members
• Expand & Implement more student Special membership Packages to include Reading
Week/March/Spring Breaks to enhance options for students when they are home from
school
• Develop a new F.I.T. Club -12 to 14 years & 15 to 17 years to encourage healthy
lifestyles and physical activity
• Develop and implement a new Youth Boot Camp and Youth Cyclefit Fitness Programs
to local schools to address child/youth physical activity needs and to utilize daytime
“down time” on the aerobics floor and in the Cyclefit room.
Club Aurora 2012 Business
Plan Objectives:
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Club Aurora 2012 Business
Plan Objectives:
Establish a Corporate Identity and Branding Guidelines
(Rebuild & Grow)
• New Club Aurora logo
• Club Aurora Fitness staff standardized uniforms
• Club Aurora Fitness staff name tags
• Standardize all printed promotional/marketing material
• Update “look” of Club Aurora Fitness Centre facility – new paint colours, updated
equipment
• Branded Club Aurora Fitness Centre merchandise
Club Aurora 2012 Business
Plan Objectives:
Development of an Annual Marketing & Promotional Plan
(Retain & Grow)
• Create a Staff Ambassador to promote Club Aurora by conducting off site wellness
programs, and participating in community events
• Implement a formal Retention Strategy – the probability of a satisfied member renewing is
60% to 70% whereas the probability of recruiting a new member ranges from 5% to 20%
• Introduce quarterly wellness seminars – invite chiropractors, naturopaths, homeopaths,
authors, nutritionists & medical practitioners as speakers
• 68% of members are believed to leave their fitness club as a result of poor interaction with
fitness staff – implement a standardized customer service manual for fitness staff and
instructors
• Develop a new members Welcome Package, incentive program and Club Aurora
merchandise
• e-Marketing to active and expired members through approved e-mail addresses
• Allocate marketing funds in annual fitness operating budget
• Develop “niche” marketing strategies
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Club Aurora 2012 Business
Plan Objectives:
Review & Re-Structure of Current Business Practices
(Rebuild & Grow)
•Standardized Club Aurora Fitness Instructor job descriptions and pay
rates to streamline administrative functions and allow for Fitness staff
to spend more time on the gym floor with customers
• Review and re-structure Squash Program:
Obtain a Squash Ontario membership to allow Club Aurora to host tournaments with other
clubs and encourage the growth of the sport
Introduce a ladies house league and competitive league to grow membership
Introduce a seniors afternoon program to utilize “down time” on the courts during the day
•Expand personal training options to include the pool to provide more
service options
•Review and re-structure Child Minding Services:
Consider adjusting operating hours to accommodate more users (i.e. evening hours)
Incorporate theme weeks and special daily activities to encourage participation
Implement an “in house marketing and promotion campaign” to members to generate
an increase in use
•Regularly review and update Club Aurora Fitness Policies &
Procedures based on members feedback, regular survey results,
and quarterly facility use/attendance reports
•Review and re-structure of weekly class schedules based on
seasonal usage
Club Aurora 2012 Business
Plan Objectives:
Review & Re-Structure of Current Business Practices (cont’d)
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Club Aurora 2012 Business
Plan Objectives:
Establish Capital Repair & Replacement Plan for Fitness
Equipment (Retain & Grow)
• 61% of our daily fitness activity participants are using the fitness equipment over
any other Club Aurora Activity on a daily basis
• The gym floor/paramount room equipment is being used 98% of the time during
weekly operating hours
• 74.5 % of users are using the gym floor and paramount room compared to 25.5%
using the aerobics floor for classes on a daily basis
• Current Club Aurora Fitness Centre equipment ranges in age from 3 years to 15+
years. A gradual replacement plan is being recommend in an effort to reduce the
redundancy of old equipment, stay current with new fitness trends, and to ensure that
old equipment is replaced before escalated repair costs are incurred and to reduce the
risk of potential injury to a member/user.
Club Aurora Capital Equipment Replacement Schedule
2012 2013 2014
2 Treadmills $12,500 2 Treadmills $12,500 2 Concept II Rowers $3,000
1 Recumbant Bike $3,300 2 Ellipticals $12,000 8 Rev Master Bikes $12,500
1 Upright Bike $3,000 1 Upright Bike $3,000 2 Stairmasters $7,000
1 Stairmaster $3,500 1 Seated Row* $4,500 1 Standing Calf Raise* $4,000
1 Chest Press* $4,200 8 Rev Master Bikes $12,500 1 Incline Press*$4,600
1 Shoulder Press* $4,100 1 Upright Bike $3,000 1 Lat Pulldown* $4,000
1 Fly Machine* $4,000 1 Back Extension* $4,900
1 Recumbant Bike $3,500
TOTAL $30,600 $55,000 $40,000
*strength equipment
By 2015 all current equipment will be replaced with newer models. A five (5) year
replacement cycle of equipment is being planned as part of the Club Aurora
comprehensive maintenance plan.
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Item 2
Page 16 of 18
14
CLUB AURORA 2012 KPI’S
• % of Weekly Operating Hours for Aerobics Floor
• % of Membership Renewals
•% of New Members Per Year
• Average Number of Weekly Club Aurora Visits Per Year
• Annual Revenue Per Member
Prepared by: Melodie McKay, Manager of Recreation
February 2012
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Item 2
Page 17 of 18
VII
1.Deferred from General Committee Meeting of February 7, 2012 (Item 9)
PR12-005 – Club Aurora Fitness Centre Business Plan
General Committee recommends:
THAT report PR12-005 be received; and
THAT the 2012 Capital Budget request for Club Aurora be approved.
CARRIED
EXTRACT FROM GENERAL COMMITTEE MEETING 12-04
HELD ON TUESDAY, FEBRUARY 21, 2012 AND ADOPTED AT
COUNCIL MEETING 12-06 ON TUESDAY, FEBRUARY 28, 2012
CONSIDERATION OF ITEMS REQUIRING SEPARATE DISCUSSION
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Item 2
Page 18 of 18
Page 1 of 1
7.Adoption of Items Not Requiring Separate Discussion
Items 1 (with the exception of sub-items 3 and 11) and 2 were identified as items not requiring
separate discussion.
Moved by Councillor Pirri
Seconded by Councillor Thom
That the following recommendations with respect to the matters listed as “Items Not
Requiring Separate Discussion” be adopted as submitted to Council and staff be
authorized to take all necessary action required to give effect to same:
1.General Committee Meeting Report of October 4, 2016
That the General Committee meeting report of October 4, 2016, be received and the
following recommendations carried by the Committee be approved:
(13)Parks and Recreation Advisory Committee Meeting Minutes of September 15,
2016
1.That the Parks and Recreation Advisory Committee meeting minutes of
September 15, 2016, be received; and
2.Memorandum from Manager of Parks
Re: Pet Waste in Public Parks and Open Space
1.That staff be directed to investigate a public education program and
public survey regarding pet waste in public parks and open spaces.
New Business Motion No. 1
1.That staff be directed to provide a review of the ownership,
maintenance, and replacements of all existing feature walls in the
Town; and
2.That staff be directed to investigate the feasibility of replacing the
feature walls at the north-east and south-east corners Batson Drive
and Yonge Street.
Carried
Extract from
Council Meeting of
Tuesday, October 11, 2016
Parks and Recreation Advisory Committee Meeting Agenda
Thursday, November 17, 2016
Item 3
Page 1 of 1
Town of Aurora
Additional Items to
Parks and Recreation Advisory
Committee Meeting
Thursday, November 17, 2016
7 p.m.
Holland Room
•Delegation (b) Barry Bridgeford, Resident
Re: Invasive Plant Species, Invasive Species Act, Funding for
Control
Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 1 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 1/8
Invasive Species Act
Phragmites, Dog-strangling vine
and Japanese knotweed are the
three most threatening invasive
plants in the Town of Aurora.
The Province of Ontario's new
Invasive Species Act (2015)
came into effect on the 3rd of this
month. Its regulations categorize
these very same three invasive
plants as “restricted”.
Photo: Part of a large outbreak of Japanese
knotweed at the northeast corner of Bloomington
Road and Bathurst Street.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 2 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 2/8
Phragmites
The Eurasian genotype (haplotype
M) of Phragmites Australis evolved
over millennia to become an
integrated part of many of the
biosphere's ecosystems, with the
notable exception of the ecosystems
of the Americas.
Photo: This pond is on the east side of Leslie Street,
north of Wellington Street. It is being encircled by
invasive phragmites.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 3 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 3/8
Integrated within its original
ecosystems, phragmites was a
source of shelter and food for
many life-forms. At the same time it
was challenged and controlled by
other life-forms native to these
same ecosystems.
Over recent centuries, Europeans
even learned to use sheaths of
phragmites to thatch the roofs of
their houses.
Photo: This outbreak of phragmites is on the south
side of St John's Sideroad, only meters from
McKenzie Marsh.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 4 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 4/8
Back in the 1800's, when machinery
and equipment were shipped from
Europe to North America, freight
crates were cushioned with sheaths
of phragmites. Unfortunately, upon
arrival in America this phragmites
was discarded into local
ecosystems.
Similarly, trans-atlantic ship ballast
(often contaminated with
phragmites) was dumped into local
ecosytems.
Photo: This open space is on the west side of
Bayview Avenue south of Wellington Street and has
been overwhelmed by invasive phragmites.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 5 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 5/8
This particular strain of Phragmites
has now spread out from the New
England area, to become a biologi-
cal scourge .. choking marshes,
wetlands, fields, meadows and
ponds.
These invasive Phragmites reed
beds force out native growth and
don't benefit our native wildlife ..
effectively destroying the impacted
ecosystems!
Photo: The hydro right-of-way on the south side of
Wellington Street has lost acres of wet meadows to a
mono-culture of phragmites.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 6 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 6/8
Japanese Knotweed
In the 1800's, Japanese knotweed
was promoted as an exotic
ornamental plant. However, its
tenacious roots are capable of
breaking through asphalt and
concrete. As a foundation planting,
Japanese knotweed once seriously
impacted Aurora's old Church Street
School.
This plant's ability to cause property,
building and infrastructure damage
contribute to its bad reputation.
Photo: This outbreak of Japanese knotweed is
located in a neighbourhood park in south Aurora.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 7 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 7/8
Dog-strangling Vine
Originating in Russia and Ukraine,
this weed spreads by airborne
seeds, covers the ground in solid
masses and can overwhelm tall
vegetation.
Dog-strangling vine is particularly
problematic in the southern GTA but
is starting to make serious inroads in
Aurora.
Photo: Climbing up a fence on Industrial Parkway
South, these well-seeded vines are just a small part
of a substantial outbreak north of the Sheppard's
Bush soccer fields.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 8 of 9
Invasive Plant Species In Aurora and the Invasive Species Act pg. 8/8
There's currently no town funding in
the 2017 budget for the control
and/or eradication of these invasive
plant species.
I've asked council to recognize the
need to protect our parks and open
spaces from these three specific
invasive plant species .. and to
authorize substantial funding for
their control and eradication.
Barry Bridgeford November 17, 2016
www.GreenAurora.ca
Photo: Part of the phragmites outbreak at the 'ARC'
on Wellington Street.Additional Items to Parks and Recreation Advisory Committee Meeting Agenda Thursday, November 17, 2016Delegation (b) Page 9 of 9