AGENDA - Economic Development Advisory Committee - 20151112ECONOMIC DEVELOPMENT
ADVISORY COMMITTEE
MEETING AGENDA
THURSDAY,NOVEMBER 12,2015
7 P.M.
LEKSAND ROOM
AURORA TOWN HALL
PUBLIC RELEASE
November 5,2015
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING AGENDA
DATE:Thursday,November 12,2015
TIME AND LOCATION:7 p.m.,Leksand Room,Aurora Town Hall
1.DECLARATION OF PECUNIARY INTEREST AND GENERAL NATURE THEREOF
2.APPROVAL OF THE AGENDA
RECOMMENDED:
THAT the agenda as circulated by Legal and Legislative Services be approved.
3.RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of pg.1
September 10,2015
THAT the Economic Development Advisory Committee meeting minutes of
September 10,2015,be received for information.
4.DELEGATIONS
(a)Techa Van Leeuwen,Director of Building &Bylaw Services,pg.7
Afshin Bazar,Manager of Building Services
Re:Item 1 –Memorandum from Director of Building &Bylaw
Services Re:Proposed Sign Bylaw
5.MATTERS FOR CONSIDERATION
1.Memorandum from Director of Building and Bylaw Services pg.8
Re:Proposed Sign By-law
Economic Development Advisory Committee Meeting Agenda
Thursday,November 12,2015 Page 2 of 2
RECOMMENDED:
THAT the memorandum regarding the Proposed Sign By-law be received;
and
THAT the Economic Development Advisory Committee provide feedback
regarding the Proposed Sign By-law.
6.INFORMATIONAL ITEMS
2.Memorandum from Manager of Long Range and Strategic Planning pg.62
Re:Activity Report
RECOMMENDED:
THAT the memorandum regarding Activity Report be received for
information.
3.Memorandum from Manager of Long Range and Strategic Planning pg.64
Re:Aurora Promenade Community Improvement Plan (CIP)Update
RECOMMENDED:
THAT the memorandum regarding Aurora Community Improvement Plan
(CIP)Update be received for information.
4.Extract from Council Meeting of October 13,2015 pg.66
Re:Economic Development Advisory Committee Meeting
Minutes of September 10,2015
RECOMMENDED:
THAT the Extract from Council Meeting of October 13,2015,regarding the
Economic Development Advisory Committee meeting minutes of
September 10,2015,be received for information.
7.NEW BUSINESS
8.ADJOURNMENT
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING MINUTES
Date:Thursday,September 10,2015
Time and Location:7 p.m.,Leksand Room,Aurora Town Hall
Committee Members:Councillor John Abel (Vice Chair),Don Constable,Rosalyn
Gonsalves,Marilee Harris,Paul Smith,and Bruce Walkinshaw
Member(s)Absent:Councillor Paul Pirri (Chair)
Other Attendees:Councillor Tom Mrakas,Anthony Ierullo,Manager of Long
Range and Strategic Planning,and Linda Bottos,Council/
Committee Secretary
The Chair called the meeting to order at 7:01 p.m.
1.DECLARATION OF PECUNIARY INTEREST
There were no declarations of pecuniary interest under the Municipal Conflict of
Interest Act.
2.APPROVAL OF THE AGENDA
Moved by Rosalyn Gonsalves
Seconded by Paul Smith
THAT the agenda as circulated by Legal and Legislative Services be approved.
CARRIED
3.RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of June 11,2015
Economic Development Advisory Committee Meeting Agenda
Thursday,November 12,2015 Minutes Page -1
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Economic Development Advisory Committee Meeting Minutes
Thursday,September 10,2015 Page 2 of 6
Moved by Bruce Walkinshaw
Seconded by Paul Smith
THAT the Economic Development Advisory Committee meeting minutes of June 11,
2015,be received for information.
CARRIED
4.DELEGATIONS
None
5.MATTERS FOR CONSIDERATION
1.Memorandum from Manager of Long Range and Strategic Planning
Re:Aurora Business Ambassadors Program
Staff provided a brief overview of the memorandum and noted that the structure
of the Program would be similar to the previous version.The Committee inquired
about the frequency of meetings and staff indicated that contact would be
ongoing and any leads would be explored.Staff advised that the Program launch
would likely take place in 2016,and the Town may look to the Chamber of
Commerce to help promote the Program and reach out to contacts.
Moved by Marilee Harris
Seconded by Rosalyn Gonsalves
THAT the memorandum regarding Aurora Business Ambassadors Program
be received;and
THAT the content of this memorandum be endorsed by the Economic
Development Advisory Committee;and
THAT the Economic Development Advisory Committee recommend to
Council:
THAT the Aurora Business Ambassadors Program be re-established;
and
THAT the Aurora Chamber of Commerce be requested to
participate in the promotion of the Aurora Business
Ambassadors Program.
CARRIED AS AMENDED
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Economic Development Advisory Committee Meeting Minutes
Thursday,September 10,2015 Page 3 of 6
6.INFORMATIONAL ITEMS
2.Extract from Council Meeting of August 25,2015
Re:Economic Development Advisory Committee Meeting Minutes of June
11,2015,and Report No.CFS14-017 –Development Charges By-law
Approval
Staff provided a brief overview of the background information to the Development
Charges By-law review process.
Moved by Don Constable
Seconded by Bruce Walkinshaw
THAT the Extract from Council Meeting of August 25,2015,regarding the
Economic Development Advisory Committee meeting minutes of June 11,
2015,be received;and
THAT Report No.CFS14-017 –Development Charges By-law Approval be
received for information.
CARRIED
3.Memorandum from Manager of Long Range and Strategic Planning
Re:Economic Development Action Plan Update
Staff provided a brief overview and noted that the specific initiatives
recommended by the Committee had been incorporated into the Plan.
The Committee referred to the Concierge Program and suggested that
testimonials would be helpful and staff agreed to incorporate testimonials into the
brochure.The Committee further suggested that every action within the Town
should be aligned to the Plan and the Key Performance Indicators should be
more specific and measurable.The Committee discussed elements of the Plan
including the Entertainment District,the Innovation Incubator,and the Permanent
Farmers’Market.
Moved by Bruce Walkinshaw
Seconded by Don Constable
THAT the memorandum regarding Economic Development Action Plan
Update be received for information.
CARRIED
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Thursday,September 10,2015 Page 4 of 6
4.Memorandum from Manager of Long Range and Strategic Planning
Re:Activity Report
Staff provided a brief overview of the memorandum,which highlights new
business openings and upcoming events.
Moved by Rosalyn Gonsalves
Seconded by Paul Smith
THAT the memorandum regarding Activity Report be received for
information.
CARRIED
5.Link to MaRS BLOG Article by Salim Teja,08 Jul 2015
Re:“Why the Pan Am Games are a chance for Ontario to show off its tech
successes”(http://www.marsdd.com/news-and-insights/why-the-pan-am-
games-are-a-chance-for-ontario-to-show-off-its-tech-successes/)
The Committee suggested that the Town’s businesses should be actively
promoted and staff should regularly publish success stories,similar to the City of
Vaughan,and that this information be communicated to residents as well as
businesses.Staff advised that the Town has previously published a quarterly
newsletter highlighting business success stories and events,and the next issue is
planned for September/October 2015.
The Committee inquired about the possibility of approaching high schools to
provide an opportunity for students to fulfill their volunteer hour requirements by
assisting with the Town’s economic development endeavours in relation to
technology and communications.Staff advised that the Town has a partnership
with a high school co-op program and agreed that this alternate approach could
be explored with the school’s co-op advisor.
The Committee noted that the Chamber regularly issues a newsletter,which is
sent not only to Chamber members,but every business in Town.Staff noted that
the Town purchases space in the Chamber’s directory and has submitted articles
to the Chamber’s newsletter in the past.
Moved by Marilee Harris
Seconded by Bruce Walkinshaw
THAT the Link to MaRS BLOG Article by Salim Teja,08 Jul 2015,“Why the
Pan Am Games are a chance for Ontario to show off its tech successes”
(http://www.marsdd.com/news-and-insights/why-the-pan-am-games-
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Economic Development Advisory Committee Meeting Minutes
Thursday,September 10,2015 Page 5 of 6
are-a-chance-for-ontario-to-show-off-its-tech-successes/)be received
for information.
CARRIED
6.Extract from Council Meeting of June 9,2015
Re:Economic Development Advisory Committee Meeting Minutes of May
14,2015
Moved by Bruce Walkinshaw
Seconded by Rosalyn Gonsalves
THAT the Extract from Council Meeting of June 9,2015,regarding the
Economic Development Advisory Committee meeting minutes of May 14,
2015,be received for information.
CARRIED
7.NEW BUSINESS
The Committee consented to allow Anna Lozyk Romeo,of community FOCUS
LivingInAurora.com,to speak.Ms.Lozyk Romeo suggested that the Town provide
more effective communication and foster a strong relationship and connections
with the Chamber of Commerce toward communicating and promoting businesses
in Town.
The Committee inquired about the status of communications with landowners
regarding the potential for a biomedical campus site in Aurora.Staff agreed to
provide an update at the next Committee meeting.
The Committee noted that the City of Barrie has adopted a summer program which
allows downtown restaurants to put their patios on portable,wooden sidewalks,
which are installed in place of street parking spaces,and suggested that this may
be an appropriate opportunity for Aurora to consider.
The Committee noted that the Newmarket Economic Development Advisory
Committee members had only been recently announced.
The Committee expressed concern regarding the meeting minutes of June 11,
2015,not reflecting the entirety of the Committee discussions,and inquired about
the review process of meeting minutes.The Chair and staff reviewed the process.
The Committee announced that the Aurora Chamber Tech Expo would be held at
the Aurora Royal Canadian Legion on November 5,2015,from 9 a.m.to 5 p.m.,
followed by a Networking Reception from 5 p.m.to 7:30 p.m.He noted that the
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Thursday,November 12,2015 Minutes Page -5
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Economic Development Advisory Committee Meeting Minutes
Thursday,September 10,2015 Page 6 of 6
event would include educational sessions and present a great opportunity for small
businesses to gain an understanding of technology,interact with IT professionals,
and obtain answers to their questions and needs.
The Committee advised that the Aurora Public Library would be hosting an
“Entrepreneurs in Residence”workshop,Powering Innovation,on Thursday,
November 12,2015,from 7 p.m.to 8:30 p.m.
The Committee commented on the support of local music and public art in
Charlottetown,PEI,and suggested that studying its successes would be helpful.It
was noted that Charlottetown has an entertainment district,approximately 50-60
restaurants which remain open year-round,and a monthly magazine entitled The
Buzz,Prince Edward Island’s Guide to What’s Going On.
8.ADJOURNMENT
Moved by Paul Smith
Seconded by Marilee Harris
THAT the meeting be adjourned at 9 p.m.
CARRIED
COMMITTEE RECOMMENDATIONS ARE NOT BINDING ON THE TOWN UNLESS
ADOPTED BY COUNCIL AT A LATER MEETING.
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Thursday,November 12,2015 Minutes Page -6
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DELEGATION REQUEST
This Delegation Request form and any written submissions or background information for
consideration by either Council or Committees of Council must be submitted to the Clerk’s office by
the following deadline:
4:30 P.M.ON THE BUSINESS DAY PRIOR TO THE REQUESTED MEETING DATE
COUNCIL/COMMITTEE/ADVISORY COMMITTEE DATE:November 12,2015
SUBJECT:Proposed Sign By-law
NAME OF SPOKESPERSON:Techa Van Leeuwen,Director of Building and Bylaw Services;
Afshin Bazar,Manager of Building Services
NAME OF GROUP OR PERSON(S)BEING REPRESENTED (if applicable):
BRIEF SUMMARY OF ISSUE OR PURPOSE OF DELEGATION:
To provide EDAC with an overview of the Proposed Sign By-law,to highlight the changes to
the Sign By-law and to seek feedback.
PLEASE COMPLETE THE FOLLOWING:
Have you been in contact with a Town staff or Council member
regarding your matter of interest?YES ☐NO ☐
IF YES,WITH WHOM?DATE:
☒I acknowledge that the Procedural By-law permits five (5)minutes for Delegations.
Legal and Legislative Services
905-727-3123
CSecretariat@aurora.ca
Town of Aurora
100 John West Way,Box 1000
Aurora,ON L4G 6J1
Economic Development Advisory Committee Meeting Agenda
Thursday,November 12,2015 Delegation (a)Page -1
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MEMORANDUM
DATE:November 12,2015
TO:Economic Development Advisory Committee Members
FROM:Techa Van Leeuwen,Director of Building &Bylaw Services
RE:Proposed Sign By-law
RECOMMENDATIONS
THAT the memorandum regarding Proposed Sign By-law be received;and
THAT the Committee provide feedback regarding the Proposed Sign By-law.
PURPOSE
To provide the committee with an overview of the changes to the Permanent and Temporary
Sign By-laws and to seek committee’s feedback and support on the proposed changes as
outlined in the attached documents.
BACKGROUND
Building and Bylaw Services commenced with a Sign By-law review in 2012 as a
departmental initiative.A cross-divisional management team was established to develop a
consolidated Sign By-law.The project has included a review of documented issues with the
by-laws,staff discovery sessions,stakeholder consultation,development of sign variance
evaluation criteria and a review of other municipal Sign By-laws.
As part of the early involvement of the stakeholders,staff attended the Economic
Development Advisory Committee’s meeting on June 12,2014 and presented the
committee with the highlights of the proposed changes to the By-law.Staff received the
committee’s support with respect to the intent behind the proposed changes in the By-law.
After analyzing all feedback and comments from various stakeholders,staff drafted the new
By-law and taking into account all comments made by the Economic Development Advisory
Committee.
On October 20,2015 staff provided Council with the report No.BBS15-011 on which staff
recommended that the proposed Sign By-law be referred to the Economic Development
100 John West Way
Box 1000
Aurora,Ontario
L4G 6J1
Phone:905-727-3123 ext.4748
Email:tvanleeuwen@aurora.ca
www.aurora.ca
Town of Aurora
Building &By-law Services
Economic Development Advisory Committee Meeting Agenda
Thursday,November 12,2015 Item 1 Page -1
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November 12,2015 -2-Proposed Sign By-law
Advisory Committee and the Chamber of Commerce and be posted on the Town’s website
for review and final comment.
ATTACHMENTS
Attachment No.1 –Extract from Council Meeting of October 27,2015,Re:Report BBS15-
011 –Proposed Sign By-law
Attachment No.2 –Report No.BBS15-011 including highlights of changes to the Sign By-
law and fee comparison diagram
Attachment No.3–Proposed Sign By-law
Prepared by:Afshin Bazar,Manager of Building Services
Economic Development Advisory Committee Meeting Agenda
Thursday,November 12,2015 Item 1 Page -2
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Page 1 of 1
9.CONSIDERATION OF ITEMS REQUIRING SEPARATE DISCUSSION
1.General Committee Meeting Report of September 20,2015
(2)BBS15-011 Proposed Sign By-law
Main motion as amended
Moved by Councillor Mrakas
Seconded by Councillor Pirri
THAT Report No.BBS15-011 be received;and
THAT the proposed Sign By-law be referred to the Economic Development Advisory
review and final comment;and
THAT staff investigate options for the proposed Sign By-law respecting signage located
in the Aurora Promenade corridor and Heritage areas,which recognize the heritage
attributes and features of buildings located in those areas;and
THAT staff consider the comments of Council in respect to permitting one
election sign,per candidate,per frontage on private property;and
THAT staff report back with a final proposed Sign By-law for enactment at a future
Council meeting.
CARRIED AS AMENDED
EXTRACT FROM
COUNCIL MEETING OF
TUESDAY,OCTOBER 27,2015
Attachment No.1 to Item 1
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Thursday,November 12,2015 Item 1 Page -3
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TOWN OF AURORA
GENERAL COMMITTEE REPORT No.BBS15-011
SUBJECT:Proposed Sign By-law
FROM:Techa van Leeuwen,Director of Building and Bylaw Services
DATE:October 20,2015
RECOMMENDATIONS
THAT Report No.BBS15-011 be received;and
THAT the proposed Sign By-law be referred to the Economic Development
website for review and final comment;and
THAT staff report back with a final proposed Sign By-law for enactment at a
future Council meeting.
PURPOSE OF THE REPORT
To provide Council with an overview of the Sign By-law review,highlight changes to the
temporary and permanent Sign By-laws and the
proposed Sign By-law to stakeholders for review and final comment.
BACKGROUND
Building and Bylaw Services commenced with a Sign By-law review in 2012 as a
departmental initiative.The Town currently has two separate by-laws,By-law No.4897-
07.P respecting temporary signs and By-law No.4898-07.P respecting permanent
signs.The Temporary Sign By-law is administered and enforced by the Bylaw Division
and the Permanent Sign By-law is administered and enforced by the building division as
permanent signs are subject to building code requirements.
A cross-divisional management team was established to develop a consolidated Sign
By-law.The project has included a review of documented issues with the by-laws,staff
discovery sessions,stakeholder consultation,development of sign variance evaluation
criteria and a review of other municipal Sign B y-laws.
COMMENTS
The objective of the Sign By-law review is to respond to business and community
Attachment No.2
Attachment No.2 to Item 1
Economic Development Advisory Committee Meeting Agenda
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October 20,2015 -2 -Report No.BBS15-011
needs and increase customer service.
The objective of the Sign By-law review was established early in the project upon
feedback from our business sector and other stakeholders including the Economic
Development Advisory Committee.Proposed changes to the by-law reflect comments,
concerns and staff experience and knowledge as outlined;
Providing more flexibility with respect to the permanent Sign By-law and creating a
better balance in the Temporary Sign By-law between business needs and the visual
quality and appearance of the community
Streamlining the process by reducing the need for sign variances through objective
based regulatory provisions,delegated authority of scope limited sign variances and
approval of Signs through the Site Plan approval process
Aligning the Sign By-c plan in promoting
economic opportunities and encouraging a more sustainable business environment
Providing clarity and consistency in the By-law
Updating the By-law to reflect the changes in the sign industry and technologies
Initial feedback from the Economic Development Advisory Committee,the
Chamber of Commerce,the Sign Industry and other stakeholders has been
positive.
During the early stages of the project staff attended an Economic Development
Advisory Committee meeting and met with the Chamber of Commerce to provide an
overview of the project and highlight the objectives.Staff has also advised other
stakeholders such as sign companies and business owners of this project and have
encouraged all stakeholders to provide comments through various channels including
our website.
Feedback from stakeholders has been focussed on two significant areas respecting
permanent signs,one being the limit on the number of wall signs permitted and the
other being the length of time to process sign variances.
Feedback related to temporary signs includes reducing the amount of temporary sign
pollution mainly with respect to election signs,sandwich board signs and other
inexpensive unsightly signs.Some business owners have submitted requests to all ow
for additional time allocation for mobile signs.The proposed changes to temporary signs
include allocation of additional time for mobile signs and requiring sign permits for
certain types of temporary signs for better tracking and improved compliance.
In general the feedback received from various stakeholders in terms of proposed
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October 20,2015 -3 -Report No.BBS15-011
changes has been positive and aligned with the project objectives.
Increased flexibility with respect to wall sign provisions will reduce the number of
sign variances request based on a review of variances processed over the years.
The current by-law regulates wall signs based on maximum area and maximum wall
coverage.It also limits the number of wall signs a business may have and in many
cases businesses are only permitted to have one wall sign even if they are far below the
thresholds for area and wall coverage.Number of wall signs is the number one variance
requested as our current provisions are restrictive and not meeting business needs.
Historically these variances have been granted for individual businesses and larger
commercial developments with multi-tenant buildings.Staff are proposing to remove the
limit on the number of signs and regulate wall signs based on sign area and wall
coverage.
Delegated Authority for sign variances within a specific scope is efficient and
effective in serving our business community.
In February of 2014 staff developed sign variance evaluation criteria to provide
methodology and consistency when evaluating and making recommendations on sign
variances.Each requested variance presented to Council contains a measure of the
variance based on the criteria.Staff often work with applicants to reduce the variance(s)
to meet the intent of the by-law.Since 2005,50 variances have been presented to
Council of which 47 of them were approved based on the staff recommendation.
Proposed changes to the variance process include limited delegated authority to staff
for variances.The scope limits on delegated authority allow for one additional sign or
small increases in area,height and location.Variances beyond the scope limits would
be subject to Council approval.
Delegating authority for sign variances within the scope limits will greatly reduce the
turnaround times in processing variances,reduce the variance fees as there will far less
effort and resources assigned to processing and increase customer service significantly.
Signs included in the Site Plan Approval process will be deemed to be in
compliance with the Sign By-law thereby reducing red tape and increasing
efficiency.
The development approvals process starts with Planning and Development Services.
Development is subject to the Site Plan approval process.Part of that process includes
the submission of a site plan and elevations.Upon Site Plan approval,a building permit
may be obtained for the construction of the building and any accessory signs.If the
signs are not in conformance with the sign bylaw a variance may be requested.As the
development process can take significant time to complete a year or more may have
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October 20,2015 -4 -Report No.BBS15-011
lapsed between the original site plan application and the sign variance process.Staff
recommends a customer forward and streamlined approach to the development
process that would allow applicants to include signage as part of their site plan process.
Areas of non-compliance would be identified through the Planning process and approval
of the Site Plan would include approval of signage.
This process would provide an early approval and streamlined approach to approvals as
Building staff review the site plan drawing for Zoning Compliance and could include A
sign bylaw review during the process.
The proposed Election Sign provisions are aligned with the York Regions
provisions.
Subsequent to the 2014 Municipal Election a Council motion carried that directed staff
to bring forward amendments to the Temporary Sign By-law respecting Election Signs.
The impetus of the motion was to establish clear provisions with respect to the
placement of election signs and the duration of time and to further align the municipal
Sign By--law.
The Region undertook a similar exercise and has amended their election Sign By-law
provisions.The Region did consult with surrounding municipalities with a view to
harmonize election sign provisions as much as possible.The Regions by-law was
amended on June 25,2015.
provisions are aligned in terms of
the duration as well as the number of signs per intersection.Staff have reviewed the
non-Regional intersections and have identified Town intersections where election signs
may be placed that would not negatively impact residential neighbourhoods.Election
signs would not be permitted on centre medians,traffic circles or daylight triangles.
Further,candidates may only place one election sign per private property.
New permit provisions have been added to certain types of temporary signs to
achieve improved compliance with the by-law.
The current temporary Sign By-law only requires permits for mobile signs.Other types
of signs such as special event signs and banner signs are regulated and contain size,
location and duration restrictions but are not subject to approval.The lack of permit,
tracking and inspection produce increased non-compliance.Enforcement on a non-
compliant property can be costly and absorb resources in a negative context.Staff are
proposing that these types of signs require a permit increasing the overall effectiveness
of the Sign By-law.
Sandwich Board signs create visual clutter,are often placed on municipal
property and can create mobility issues.
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October 20,2015 -5 -Report No.BBS15-011
The current temporary by-law allows for sandwich board signs to be placed on private
property provided they are removed every day at the close of business.Most often they
are placed on municipal property in order to achieve the desired exposure.Sandwich
board sign create visual clutter and can create mobility issues if placed on sidewalks.
They can also create a hazard during inclement weather.Staff is recommending in the
proposed by-law that sandwich boards not be allowed unless as displayed for a special
event which would be under permit and subject to placement approval and time limits
Editorial changes and consolidation of two bylaws improves consistency and
administration of the bylaw.
Improved administration and enforcement provisions have been consolidated.
Definitions have been update to reflect industry changes and trends.For example
recognizing feather banner signs as a type of sign and regulating them.Editorial
changes provide for clear,concise language and a logical format and flow.Duplications
and conflicts have been eliminated.
Fees have been adjusted to better reflect resource effort.
The fees for sign permits are very low and do not reflect the resource effort involved .
Every permit is subject to a Sign By-law review,possibly a building code review and on
average two inspections as well as administrative activities.The current fee structure
has been in place since 2004 with the exception of sign variance fees which were
adjusted in 2006.
Staff are recommending increasing fees to better reflect resource effort.The attached
municipal comparison chart indicates our current fee is significantly less than
surrounding municipalities.Staff are proposing a fee increase to offset service delivery
costs.
An education campaign and communication plan will assist in the transition to a
new Sign By-law that aims at reducing temporary sign pollution.
One of the objectives of the proposed bylaw is to provide more flexibility with respect to
permanent signs and create a better balance with Temporary Sign By-law between
business needs and the visual quality and appearance of the community.In achieving
this objective staff will undertake an education campaign with commercial property
owners to ensure they understand the by-law provisions and are able to inform their
tenants of any changes that may affect them.
Understanding transition allowances are necessary to allow the business community an
adjustment period staff are recommending a 6 month transition to engage business and
property owners.Following the transition staff will commence with a proactive
enforcement program to remove non-compliant signs.
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October 20,2015 -6 -Report No.BBS15-011
LINK TO STRATEGIC PLAN
The proposed Sign By-law project supports the Strategic Plan goal of Enabling a
diverse,creative and resilient economy through its accomplishment in satisfying
requirements in the following key objectives of;Promoting economic opportunities
that facilitate the growth of Aurora as a desirable place to do business and
supporting small business and encouraging a more sustainable business
environment.
ALTERNATIVE(S)TO THE RECOMMENDATIONS
1.Council waive the distribution to stakeholders and request staff to bring forward the
draft by-law for enactment to a future Council meeting.
2.Council provide direction.
FINANCIAL IMPLICATIONS
Staff recommends an increase to sign permit fees to better reflect resource effort.
Currently the minimum fee for a permanent sign is $75.00 and the fee for a mobile sign
is $30.00.Staff is recommending increasing fees to $150 minimum for permanent signs
and $100 for mobile signs,banner/feather banner and special event signs.The attached
document provides a fee comparison with surrounding municipalities.
The increase in revenue is difficult to forecast as it is dependent on the type of sign and
number of sign permits issued.
CONCLUSIONS
The sign bylaw review is a significant project that has been ongoing for some time and
was conducted internally with staff who work with the bylaw on a daily basis and have a
thorough understanding of the issues,trends and industry requests.Stakeholder
consultation at an early stage of the project provided confirmation of the project
objectives.The comprehensive review has concluded in a thorough rewrite of the b ylaw.
Staff are recommending a final distribution of the proposed bylaw for comment prior to
bringing it forward for enactment.
PREVIOUS REPORTS
BBS12-008 General Committee,November 6,2012
BBS14-005 General Committee,February 4,2014
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October 20,2015 -8 -Report No.BBS15-011
Attachment No.1
Highlights of Changes to the Sign By-law:
Item Section Current By-law Proposed By-law
1 Application,
Intent &Scope
Signs are regulated under
two separate By-laws:
Temporary Sign By-law and
Permanent Sign By-law.
The two By-laws have been
merged into one By-law
regulating all types of sign.
2 Definition
Each By-law (Temporary and
Permanent)has its own
definition.
The definitions have been
merged and updated to facilitate
the administration and
enforcement of the By-law and
reflect changes within the sign
industry.
3 Definition N/A been defined and regulated in
order to address the new trend
in the sign industry.
4 Definition N/A
pen House Real Estate
Sign
regulated in order to recognize
the nature and needs of the real
estate business.
5 Definition
defined as a type of sign.
instead provisions have been
made to regulate signs
advertising a
which is already a defined term.
6 Administration
(sign permit)
No permit is required for
Banner Signs.
Permit is required for Banner
Signs and Feather Banner
Signs.
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October 20,2015 -9 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
7
Administration
(signs not
requiring a
permit)
Memorial signs and plaques
identifying a building or
structure and its architectural
or historical significance not
exceeding 0.5 m²in sign
area are exempt from the
provisions of the Sign By-
law.
This item has been deleted
since the By-law states that the
requirements of this By-law shall
not apply to the Town or any
signs erected by a
governmental body,or under
the direction of such a body.
8
Administration
(signs not
requiring a
permit)
Section 5.15(d)of the current
Sign By-law Signs
customarily displayed on
gasoline pumps which are an
integral part of the pump or
specific regulations around
them.
This item has been moved to
section 4.2(i)of the new Sign
By-
requiring a pe
9
Administration
(signs not
requiring a
permit)
The current Sign By-law
does not regulate signs
affixed to the interior side of
a window.
The following item has been
added to section 4.2 under
signs affixed to the interior side
of a window in zones other than
residential zones covering not
more than 25%of the window,
window section or window pane.
Economic Development Advisory Committee Meeting Agenda
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October 20,2015 -10 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
10
Administration
(signs not
requiring a
permit)
N/A
The following item has been
added to section 4.2 under
signs on a temporary sales
trailer or sales office which has
been approved by the Town
through a fully executed
agreement and which signs are
associated with the sale of new
residential units,provided the
maximum area of the signs
does not exceed 15.0 m2 per
elevation and 30.0 m2 for all
elevations combined.
11
Administration
(signs not
requiring a
permit)
N/A
Real Estate Signs and Election
Signs have been added to the
list of signs not requiring a
permit under section 4.2 subject
to compliance with their
respective general provisions.
12
Administration
(application
requirements)
N/A
Application requirements for
Mobile Signs,Banner Signs and
Feather Banner Signs have
been added to Section 4.3
Requirements For a
Sign Permit
13 Administration
(York Region)
Section 3.8 specifies York This section has been moved to
a
.
14
Administration
(Ministry of
Transportation)
Section 3.9 specifies the
Ministry of Transportation
requirements.
This section has been moved to
a
.
Economic Development Advisory Committee Meeting Agenda
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October 20,2015 -11 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
15
Administration
(conservation
authority)
The current Sign By-law is
silent about conservation
authority requirements.
The requirements of
conservation authorities have
been added to
Requirements For a Sign
.
16
Administration
approval)
The current Sign By-law
states that an approval from
the Region must be obtained
prior to the issuance of a
sign permit for any sign
fronting on a Regional Road.
The wording of this provision
has been updated to reflect
3,2104 which states that as of
May 1,2014 the Regional
Municipality of York will no
longer review the placement of
a sign that is completely located
on a private property.
17
Administration
(abandoned
applications)N/A
New provisions have been
added to address the
abandoned permit applications.
18
Administration
(review by
Planning
Department)
Section 3.7 of the current
Sign By-law specifies the
requirement of heritage
review by Planning and
Development Services.
Section 4.7 of the new By-law
specifies the type of applications
that are subject to review and
approval by Planning and
Development Services with
respect to heritage and also
conformity to the Promenade
streetscape and implementation
plan.
19
Administration
(effect of site
plan approval)
N/A
New provisions have been
added to specify that where
signs are included and
approved as part of a site plan
application they shall be
deemed to comply with the
provisions of the Sign By-law
with respect to area,height,
location,number and type of the
sign;however,they will be
subject to permit requirements.
Economic Development Advisory Committee Meeting Agenda
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October 20,2015 -12 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
20 Administration
(sign variance)
According to the current By-
have the approval authority
to grant sign variances.
New provisions have been
added that delegate the
authority to the Director to
authorize sign variances that fall
within the scope limits outlined
in the By-law.The new
provisions also specify that
where a variance is denied by
the Director the applicant can
appeal to Council within 30
days.The By-law also specifies
that those sign variance
requests that exceed the
described scope limits,shall
only be authorized by the
Council.
21 Illumination
The current Sign By-law
does not allow wall signs that
are facing and within 20
metres of residential
properties.However there
are no such restrictions for
other types of signs.
The new By-law has a more
objective approach by not
allowing illumination of any sign
within 20 metres of residential
properties.
22 Wall Signs
The current By-law states
that wall signs shall not
cover more than 20%of the
wall on which they are
erected.
This provision has been deleted
as wall signs are already subject
to a maximum area of 0.75 m²
per linear metre of the wall face
which is generally more
restrictive than the 20%wall
coverage.The 20%wall
coverage would only be more
restrictive if height of the wall
from finished grade to top of the
parapet
which typically is not the case in
any commercial,industrial and
institutional buildings.
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October 20,2015 -13 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
23 Wall Signs
The current By-law limits the
number of wall signs to one
sign except for premises
located on a corner or
through lots where one
additional sign is permitted.
Restrictions on the number of
wall signs have been lifted
however the total aggregate
area of all signs per each
elevation will be still limited to
0.75 m²per linear metre of the
wall face.This provides more
flexibility without increasing the
maximum allowable sign area
on each elevation.
24 Ground Signs
The current By-law states
that ground signs shall be
located between the street
line and the minimum
setback lines defined in the
Zoning By-law.
This provision has been
removed in the new By-law
since all concerns with respect
to the location of ground signs
including daylight triangle,
distance to traffic light,distance
to residential zones,distance to
adjacent lots and distance to
driveways have already been
addressed through other
provisions of the By-law.
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October 20,2015 -14 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
25 Dynamic Signs
(Readograph Signs)
The current By-law regulates
Readograph Signs .
In the new By-law the outdated
s
been replaced with
to include all sorts of
signs using various technologies
on which the sign message
changes.
The new By-law also includes
provisions to limit the minimum
time period between two
successive message changes to
fifteen (15)seconds and
specifies that where display
message changes use light
emitting diodes (LEDs)or other
illumination technology,a
minimum distance of fifteen (15)
metres shall be maintained
between the sign and a traffic
light.
26 Free Standing
Canopy Signs N/A
New provisions have been
provision that allows the sign to
extend up to 0.6 metre above
the canopy fascia.
27 Mobile Signs
The current By-law only
allows one mobile sign per
lot at any one time
(regardless of the size or
type of the lot).
The new By-law allows one
additional mobile sign (total of
two)for lots with a street line
greater than 75 m or for corner
lots with a street line of more
than 12.2 m.
28 Mobile Signs
Mobile signs are permitted
up to 8 weeks per calendar
year.
Mobile signs are permitted up to
12 weeks per calendar year.
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October 20,2015 -15 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
29 Banner Signs
The current By-law only
allows one banner sign per
premises.
The new By-law allows for two
banner signs,feather banner
signs or any combination
thereof per premises.
30 Banner Signs
The current By-law regulates
Banner signs but no permit is
required.
In the new By-law a sign permit
is required for Banner Signs and
Feather Banner Signs.
31
Open House
Real Estate
Signs
The current By-law is silent
with respect to open house
real estate signs.
New provisions have been
added to limit the maximum
area of an open house real
estate signs to 0.5 m²and limit
the display time to 24 hours.
32 Election Signs
The current By-law is silent
with respect to how long in
advance election signs can
be erected.
The new By-law specifies that
election signs shall not be
erected prior to 10:00 am on the
28th day before election day.
33 Election Signs
The current By-law specifies
that election signs shall be
removed four days after the
election.
The new By-law specifies that
election signs shall be removed
within seventy-two (72)hours
following the closing of polls on
Election Day.
34 Election Signs
The current By-law limits the
size of election signs to 2 m².
The new By-law limits the size
of election signs to 1.49 m²with
no dimension of the sign face
exceeding 1.22 metres.
Economic Development Advisory Committee Meeting Agenda
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October 20,2015 -16 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
35 Election Signs
The current By-law is silent
with respect to the number
and location of Election
Signs.
The new By-law allows for one
election sign per each candidate
on a private lot.
The new By-law also allows for
a maximum of two election
signs on each of the selected
intersections listed in Schedule
e new By-law,with not
more than one election sign per
each corner of an intersection.
(for the purposes of this section,
an intersection has been
defined as the Town owned
lands within fifty metres of the
point of intersection of the
centre lines of the intersecting
streets and shall exclude any
roadways and areas used for
vehicular traffic,any centre
median,roundabouts,traffic
circles and traffic islands)
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October 20,2015 -17 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
36 Election Signs
The current By-law does not
contain any enforcement
provisions specific to election
signs.
The new By-law contains the
following enforcement
provisions specific to election
signs:
any election sign found to be in
violation of this By-law is subject
to seizure by the Town and any
such seized signs shall be
stored up to thirty (30)days
after the Election Day;a
candidate,or any person acting
on the behalf of a candidate,
may retrieve a sign stored by
the Town but the Town may
destroy or otherwise dispose of
any election sign that has not
been retrieved within the
aforementioned thirty (30)day
period without notice or
compensation to any person.
37 Sandwich Board
Signs
The current By-law allows
one Sandwich Board Sign
per premises up to 1 m²in
sign area which shall be
removed at the close of the
business each night and
shall not be located on
T
In the new By-law Sandwich
Board Signs are only allowed in
Estate Signs
38 Special Event
Signs
The current By-law defines
The By-law states
that Special Event Signs
shall not include commercial
advertising.
The title of this section has been
new By-law
states that signs advertising a
special event shall not include
commercial advertising except
to identify sponsors of the event.
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October 20,2015 -18 -Report No.BBS15-011
Item Section Current By-law Proposed By-law
39
Additional
Requirements
Related to Zone
and Land-Use
N/A
All specific requirements with
respect to zone and land-use
have been moved to this section
in table format with minor
technical adjustment to some of
the tables.
40 Enforcement
There are limited
enforcement provisions in
the current By-laws.
A new comprehensive
enforcement section has been
added to facilitate enforcement
and improve compliance with
the By-law.
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October 20,2015 -19 -Report No.BBS15-011
Attachment No.2
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Attachment No.3
THE CORPORATION OF THE TOWN OF AURORA
By-law Number XXXX-XX.X
BEING A BY-LAW
respecting signs within the
Town of Aurora
WHEREAS Section 11 of the Municipal Act,2001,S.O.2001,c.25,as amended,
permits The Corporation of the Town to pass by-laws respecting signs,structures,
culture,heritage,the health,safety and well-being of persons and Economic,social and
environmental well-being of the municipality;
AND WHEREAS it is deemed necessary to enact a by-law to regulate signs within the
Town of Aurora to replace the current sign by-laws of the Town;
NOW THEREFORE THE MUNICIPAL COUNCIL OF THE CORPORATION OF THE
TOWN OF AURORA ENACTS AS FOLLOWS:
TABLE OF CONTENTS
SECTION 1 –DEFINITIONS .....................................................................................2
SECTION 2 -APPLICATION,INTENT &SCOPE .....................................................6
SECTION 3 -GENERAL PROHIBITIONS &REQUIREMENTS................................6
SECTION 4 –ADMINISTRATION .............................................................................6
SECTION 5 –SPECIFIC PROHIBITIONS AND RESTRICTIONS ..........................12
SECTION 6 –REQUIREMENTS SPECIFIC TO ZONE AND LAND-USE ...............18
SECTION 7 -ENFORCEMENT ...............................................................................24
SECTION 8 -INDEMNIFICATION...........................................................................28
SECTION 9 -INTERPRETATION ...........................................................................28
SECTION 10 -SEVERABILITY ...............................................................................28
SECTION 11 -CONFLICT.......................................................................................28
SECTION 12 -SHORT TITLE .................................................................................28
SECTION 13 -GENERAL .......................................................................................29
SCHEDULE "A".......................................................................................................30
SCHEDULE “B”.......................................................................................................31
SCHEDULE “C”.......................................................................................................32
Attachment No.3 to Item 1
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By-law XXXX-XX.P
Page 2 of 32
SECTION 1 –DEFINITIONS
The following terms shall have the following meanings:
1.1 “alter,altered or alteration”shall mean any change to a sign with the
exception of:
(a)a change in the message displayed by a sign;
(b)the re-arrangement of numerals,letters or graphic applied directly to
the face of a sign specifically designed and intended to be periodically
rearranged;or
(c)the repair and maintenance of a sign.
1.2 “awning sign”shall mean a sign in the form of a roof-like cover comprised of
cloth,plastic or other non-rigid material mounted on a frame attached to the
wall of a building but does not include a canopy sign or a freestanding canopy
sign.
1.3 “banner sign”shall mean a sign constructed of a non-rigid material attached
to a building or structure,but shall not include a flag,a feather banner sign,or
an awning sign;
1.4 “Commercial Zone”shall mean a Commercial Zone as identified in the
Zoning By-law;
1.5 “canopy sign”shall mean a sign affixed to a permanent rigid structure with
or without supporting columns attached to and projecting from the exterior
face of a building but does not include an awning sign or freestanding canopy
sign.
1.6 “construction sign”shall mean a sign on a lot or a premises that identifies
the contractor,builder or construction company and/or combination thereof
involved in the ongoing construction,demolition or maintenance on that lot or
premises.
1.7 “corner lot”shall mean a lot situated at the intersection of and abutting two
(2)or more streets or two (2)parts of the same street provided that the angle
of intersection of such streets or parts thereof is not more than one hundred
and thirty-five (135)degrees.
1.8 “Council”shall mean the council of The Corporation of the Town of Aurora.
1.9 “daylight triangle”means an area determined by measuring,from the point
of intersection of street lines on a corner lot,the distance of ten (10.0)meters
along each such street line and joining such points with a straight line to form
a triangular-shaped area between the intersecting street lines and the straight
line joining the points at the required distance along the street lines.
1.10 “development area”shall mean an area which is appropriately zoned for the
advertised development or for which a valid application to permit such
development is under consideration by the Town.
1.11 “development sign”shall mean a sign erected on any lands,buildings or
structures within a development area which displays a message or
information regarding a development in progress or a proposed development
but does not include a residential development sign.
1.12 “directional sign”shall mean a sign which provides direction to a place,
Economic Development Advisory Committee Meeting Agenda
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By-law XXXX-XX.P
Page 3 of 32
regulates traffic or designates the location of a parking or loading area and
bearing no commercial advertising.
1.13 “Director”shall mean the Director of Building and By-law Services of the
Town or their authorized designate or successor.
1.14 “drive-through facility”shall mean a building or structure or part thereof
where goods,food or services are offered to the public by way of a service
window or kiosk while the patrons are in a parked or in a stationary vehicle,
and where goods,money or materials are exchanged in a designated
stacking lane.
1.15 “dynamic sign”shall mean the portion of a sign on which the display
message is changed more than once per day either manually or
electronically.
1.16 “Election Day”shall means the day on which the final vote is to be taken in
an election;
1.17 “election sign”shall mean a sign that is entirely intended to advertise or
promote a candidate in a municipal,provincial or federal political election.
1.18 “erect,erected or erection”shall mean the placement,installation or
relocation of any sign or part thereof.
1.19 “feather banner sign”shall mean a sign constructed of non-rigid material
attached to the ground and supported on a horizontal rigid curved pole but
does not include a flag.
1.20 “free standing canopy sign”shall mean a sign affixed to a permanent rigid
structure providing protection from the weather supported on columns and not
enclosed on any of its sides.
1.21 “ground sign”shall mean a sign,erected in a fixed location and supported
by one or more uprights,poles,braces,or on a structural base placed in or
upon the ground,but does not include a third party sign.
1.22 “height”shall mean the vertical distance measured from the average grade
immediately below the sign to the highest point of the sign or sign structure,
whichever is greatest.
1.23 “inflatable sign”shall mean a sign whose structural integrity is maintained
through air pressure.
1.24 “lot”shall mean a parcel or contiguous parcels of land under one ownership.
1.25 “menu board”shall mean a sign erected as part of a drive-thru facility and
used to display and provide pricing for goods,food and/or services available
at the premises.
1.26 “mobile sign”shall mean any sign mounted on a trailer or other supporting
device which is designed to be transported from one site to another but shall
not include a licensed vehicle.
1.27 “mural sign”shall mean any type of display or artistic endeavour applied as
paint,film or any other covering to any external wall or other integral part of a
building or structure.
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By-law XXXX-XX.P
Page 4 of 32
1.28 “Ontario Building Code”shall mean the Ontario Building Code established
under the Building Code Act,1992,S.O.1992,c.23,as amended or
successor legislation thereof;
1.29 “open house real estate sign”shall mean a sign intended to direct traffic to
a residence for sale or lease but shall not include a residential development
sign.
1.30 “owner”shall mean a person who owns or is in control of the lot,premises,
building or other structure or part thereof,and includes a lessee or a
mortgagee in possession thereof.
1.31 “permit”shall mean a permit issued under this by-law permitting the
placement of a sign;
1.32 “person”shall mean an individual,association,firm,partnership,corporation,
trust,incorporated company,corporation created under the Condominium
Act,1998,SO 1998,c 19,organization,trustee or agent,and the heirs,
executors or other legal representatives of a person to whom the context can
apply according to law.
1.33 “pole sign”shall mean a sign mounted on a pole,lamp standard,or hydro
pole located on private or public property and does not include feather banner
signs.
1.34 “pre-menu board”shall mean a sign erected at the entry to a stacking lane
of a drive-thru facility and used to display goods,food and/or services
available at the premises.
1.35 “premises”shall mean the area of a building(s)or part thereof and/or land(s)
or part thereof occupied by a user or proposed to be occupied by a user.In a
multiple occupancy building,each single occupancy shall be considered a
separate premises.
1.36 “projecting sign”shall mean a sign other than a wall sign which is affixed to
a building,wall or structure and which projects approximately perpendicular
from same for a distance greater than 500mm but does not include a canopy
or awning sign.
1.37 “real estate sign”shall mean a sign advertising the sale,rental or lease of a
lot or premises,but shall not include development signs.
1.38 “Region”shall mean The Regional Municipality of York as described in the
Regional Municipality of York Act,RSO,1990,c R.18,as amended.
1.39 “residential development sign”shall mean a sign erected on any lands,
buildings or structures which displays a message or information regarding a
proposed or in progress residential development.
1.40 “Residential Zone”shall mean a Residential Zone as identified in the Zoning
By-law;
1.41 “roof sign”shall mean a sign erected entirely on or above the roof of a
building.
1.42 “sandwich board sign”shall mean a sign constructed in the shape of an A
or triangle and intended to be relocated daily by a person.
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By-law XXXX-XX.P
Page 5 of 32
1.43 “shopping centre”shall mean a group of commercial uses on a lot,which
has been designed,developed and managed as a unit by a single owner,or a
group of owners,with off-street parking provided on the property,as
distinguished from a business area comprised of unrelated individual
commercial uses.
1.44 “sign”shall mean any advertising or notification device and any visual
medium including its structure and other component parts,which is used or is
capable of being used to attract attention to a specific subject matter,other
than itself,for identification,information,or advertising purposes.
1.45 “sign area”shall mean:
(a)the area of the display surface including the border or the frame;or
(b)the aggregate area of the display surfaces lying within the extremities
of and wholly enclosing the individual components of the sign,if the
sign does not have a border or frame or is located on a canopy or
awning;or
(c)where a sign has two display surfaces,with the thickness of the sign
not greater than what is required to accommodate the structure and
not used as a display surface,the area of one display surface;
1.46 “sign structure”shall mean the support,uprights,bracing and framework of
the sign.
1.47 “special event”shall mean a non-profit event organized for a charitable,
social,cultural,fundraising or recreational purpose.
1.48 “stacking lane”shall mean an on-site queuing lane designated for motor
vehicles awaiting service from a drive-through facility.
1.49 “street”shall mean a public highway as defined in the Municipal Act and the
Highway Traffic Act,RSO 1990,c H.8,as amended,but shall exclude a lane
or any private right of way,an unopened road allowance,and a street which
has not been assumed by the Town.
1.50 “street line”shall mean the cumulative length of all the boundaries
separating the lot from any street.
1.51 “third party sign”shall mean a sign erected and maintained to advertise,
market or promote a business,product,service or activity not conducted or
produced,sold,stored or assembled within the building or upon the lot or
premises on which the sign is erected and does not include off-site residential
development sign or a sign advertising a special event.
1.52 “through lot”shall mean a lot bounded on two (2)opposite sides by streets.
1.53 “Town”shall mean The Corporation of the Town of Aurora.
1.54 “unsafe sign”shall mean a sign or sign structure which is structurally
unsafe,or which constitutes a fire,traffic,or pedestrian hazard,or which
impedes a means of egress from any building,premises or property,or
otherwise constitutes a risk to the health,safety or the well-being of any
person or property.
1.55 “wall sign”shall mean a sign affixed to and structurally supported on the wall
of a building which is parallel to and projects not more than 500 mm from the
face of the building and a structure.
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By-law XXXX-XX.P
Page 6 of 32
1.56 “zone”shall mean a designated area of land use shown on Schedule "A"of
Zoning By-law;
1.57 “Zoning By-law”shall mean The Zoning By-law of the Town of Aurora,as
amended or successor by-law thereof.
SECTION 2 -APPLICATION,INTENT &SCOPE
2.1 The provisions of this By-law shall apply to all lands and property within the
Town.
2.2 The requirements of this By-law shall not apply to the Town or any signs
erected by a governmental body,or under the direction of such a body,such
as but not limited to memorial signs and plaques,traffic signs,rail road
crossing signs,safety signs,signs identifying public schools or public
buildings,public information signs and other signs of a similar nature.
2.3 The intent of this By-law is to regulate signs in relation to business needs,
community appearance,safety and the impact on areas,properties or buildings
identified for their historical significance.
2.4 This By-law shall be administered by the Director.
SECTION 3 -PROHIBITIONS &RESPONSIBILITIES
3.1 Neither the granting of a permit,nor the review of the plans and
specifications,nor inspections made by the Town,shall in any way relieve the
owner,or any other person,from complying with any requirements set out in
this By-law nor from carrying out any work required pursuant to this by-law or
requirements herein.
3.2 No person shall make an application for a sign permit who is not the owner of
the property,or the owner’s authorized agent,to which the application
applies.
3.3 No person shall knowingly submit false or misleading information or
documents,or knowingly make omissions that may mislead in connection
with any application for a sign permit.
3.4 The owner of the lands or premises upon which any sign or advertising device
is located shall maintain or cause such sign or advertising device to be
maintained in a proper state of repair so that such sign or advertising device
does not become an unsafe sign,or unsightly in the opinion of the Director.
3.5 Signs are not permitted on public lands,expect for Election Signs,Open
House Real Estate Signs and sings advertising special events in accordance
with the provisions of this By-law.
3.6 No person shall erect or maintain a sign upon a lot or premises unless it
advertises or provides information with respect to a use that is permitted
under the Zoning By-law for the lot or premises on which the sign is situated.
SECTION 4 –ADMINISTRATION
The Director is responsible for the administration of this by-law and is delegated the
authority to receive applications and any fees established under this by-law.The
Director is also authorized to issue,revoke,or refuse to issue permits,including
imposing conditions thereto,in accordance with this by-law.
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By-law XXXX-XX.P
Page 7 of 32
4.1 SIGN PERMIT REQUIRED:
(a)Except as provided in Subsection 4.2,no person shall erect or cause to
be erected or alter or cause to be altered a sign prior to obtaining a permit
from the Director.
(b)A sign permit shall not be issued to erect or alter a sign unless an
application for the sign has been submitted in accordance with
Subsection 4.3 and has been approved by the Director as being in
conformity with this By-law,the Ontario Building Code and all other
applicable laws and laws regulating signage.
4.2 SIGNS NOT REQUIRING A PERMIT:
The following signs may be erected or altered without a permit:
(a)a single sign on a premises containing the name,address and profession
of a resident or occupant which may incorporate hours of work,operation
or availability;the aforementioned sign shall not be more than 0.2 m²in
sign area and shall not include any commercial advertising;
(b)a single identification and vacancy information sign on a premises for a
duplex dwelling,triplex dwelling,double duplex dwelling or converted
dwelling not exceeding 0.2m2 in sign area and shall not include any
commercial advertising;
(c)no Trespassing signs or other signs regulating the use of property
provided such signs are no more than 0.2 m²in sign area;
(d)directional signs not exceeding 0.5 m²in sign area in a Residential Zone
and 1 m²in sign area in all other zones;
(e)flags bearing the crest or insignia of any corporation,government,agency
or religious,charitable or fraternal organization;
(f)construction signs not exceeding 4.6 m²in sign area incidental to building
construction,demolition or maintenance ongoing on the lot or premises
on which the sign the located;
(g)signs affixed to a wall entry feature displaying the name and address of a
residential or other community approved by the Town;
(h)public transit shelter advertising or any advertising on street furniture and
fixtures approved by the Town or Region;
(i)signs customarily displayed on gasoline pumps which are an integral part
of the pump or pump island design;
(j)signs affixed to the interior side of a window in zones other than
Residential Zones covering not more than 25%of the window,window
section or window pane;
(k)signs on a temporary sales trailer or sales office which has been
approved by the Town through a fully executed agreement and which
signs are associated with the sale of new residential units,provided the
maximum area of the signs does not exceed 15.0 m2 per elevation and
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30.0 m2 for all elevations combined;
(l)Real Estate Signs and Open House Real Estate Signs subject to
requirements of Subsection 5.13 of this By-law;
(m)Election Signs subject to requirements of Subsection 5.14 of this By-law;
(n)Sandwich Board Signs subject to requirements of Subsection 5.15 of this
By-law.
4.3 APPLICATION REQUIREMENTS FOR A SIGN PERMIT:
Every application for a sign permit shall include:
(a)a completed application form as prescribed by the Director;
(b)a fully dimensioned site plan,drawn to scale showing all property lines of
the lot on which the sign is to be erected or altered and the location of the
all existing and proposed signs in relation to the lot lines,buildings and
other structures;
(c)plans and specifications drawn to scale showing sufficient detail to
determine compliance with this By-law and the Ontario Building Code
including location,size,height and graphics of all proposed and existing
signs,construction materials and specifications respecting structural
support and framework of the sign;plans and specifications are to be
submitted in duplicate,unless otherwise stated;
(d)approval from the Ministry of Transportation for a sign that is within 400
metres of any provincial highway right of way;
(e)approval from conservation authorities having jurisdiction within the Town
of Aurora for any ground sign within their regulated areas;
(f)approval from the Region for any sign that is fully or partially encroaching
onto the Region’s property;
(g)full payment of the required fee and security deposit in accordance with
Schedule “A”appended hereto;
(h)notwithstanding paragraphs (b)and (c),an application for a Mobile Sign,
a Banner Sign or a Feather Banner Sign permit shall,in lieu of the items
required under paragraphs (b)and (c)include:
(i)Proof of insurance for mobile signs,
(ii)Written permission of the property management or the person in
charge of the lot,
(iii)Wording of advertisement,
(iv)Proposed dates for placement and removal of sign(s),and
(v)Information with respect to number and locations of the
proposed sign(s).
4.4 REVISIONS TO APPLICATION OR PERMIT:
(a)Revisions prior to issuance of a sign permit may be made without
additional charge to the applicant.
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(b)Revisions made after the issuance of a sign permit,requires the applicant
to apply and obtain a revised sign permit and pay the applicable fees in
accordance with Schedule “A”of this By-law.
4.5 ABANDONED PERMIT APPLICATIONS:
Where an application for a sign permit remains inactive or incomplete for six
months after it is submitted,the Director may deem the application to have been
abandoned and cancel the application.
4.6 REVOCATION OF PERMIT:
A permit may be revoked by the Town under the following circumstances:
(a)if it was issued on mistaken,false or incorrect information;
(b)if the construction of the sign,in the opinion of the Director,has not
substantially commenced within six (6)months after issuance of the
permit or it has been substantially suspended or discontinued for a period
of more than six (6)months;
(c)if it was issued in error;or
(d)if the owner requests in writing that it be revoked.
4.7 REVIEW OF PERMIT APPLICATION BY PLANNING AND DEVELOPMENT
SERVICES DEPARTMENT:
(a)Signs requiring a permit which are proposed to be erected on a building
or property that is:
(i)a designated property pursuant to Part IV of the Ontario
Heritage Act,R.S.O.1990,c.O.18;
(ii)located within a heritage conservation district that has been so
designated by pursuant to Part V of the Ontario Heritage Act.”;
or
(iii)located within the area delineated on Schedule “B”of this By-
law;
are subject to review and approval by the Town’s Planning and
Development Services Department for conformity with any applicable
heritage,signage and streetscape policies,studies and guidelines,of
the Town or otherwise,prior to the issuance of the permit.
(b)In addition to the requirements in Subsection 4.3 of this By-law,all sign
permit applications that are subject to review by the Town’s Planning and
Development Services Department shall be accompanied by plans drawn
to scale clearly showing;
(i)the type,character,dimensions and design of the proposed sign
including proposed colours,materials,lettering and fonts;
(ii)the proposed means of illumination;and
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(iii)any other information prescribe or required by the Planning and
Development Services Department of the Town.
(c)Provisions in Subsection 4.7 of this By-law shall not apply to Mobile
Signs,Banner Signs and Feather Banner Signs.
4.8 EFFECT OF SITE PLAN APPROVAL:
Where a Site Plan Approval has been granted pursuant to Section 41 of the
Planning Act,R.S.O.1990,c P.13,as amended,all signs that were included in
the approved Site Plan shall be deemed to comply with the provisions of this By-
law with respect to area,height,location,number and type of the sign,but such
signs are not exempt from the requirement to obtain a permit,where such a
permit is required pursuant to this By-law.
4.9 EXISTING SIGNS:
Any sign that was lawfully erected prior to the effective date of this By-law but
does not conform with one or more provisions of this By-law,may remain and
continue to be used and maintained but shall not be relocated or changed in size
or dimensions,unless such relocation or change would bring the sign into
compliance with the provisions of this By-law and,where it is required by this By-
law,a sign permit for such relocation or change has been issued.
4.10 SIGN VARIANCES:
Where the proposed sign does not comply with one or more provisions of this
By-law,the applicant may choose to submit an application requesting a variance
from provision(s)of this By-law in accordance with the following provisions:
(a)Application Requirements:An application for variance from the
provision(s)of this By-law shall be made on the form prescribed by the
Director and shall be accompanied by the fees and documents,as set out
in Schedule “A”.
(b)Delegated Authority to Director:The Council hereby delegates the
authority to the Director to authorize sign variance requests that are within
the scope limits outlined below:
(i)Up to one additional sign on a premises over the limit prescribed
elsewhere in this By-law,provided the additional sign meets all
other provisions of this By-law and is a permitted sign type.
OR
(ii)A combination of the following for a sign permitted in the By-law:
Up to 20%increase in the maximum permitted sign area under this
By-law,and
Up to 10%increase in the maximum permitted sign height under
this By-law,and
Location of the sign,and
Projection of the signs beyond the wall of the unit,building or
canopy fascia.
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For clarity,the Director is only authorized to permit variances to any sign
within the scope of either paragraph (i)or (ii)and cannot authorize a
variance to any sign under both categories.
(c)Evaluation Criteria:In considering the application for a variance,the
Director shall have regard for:
1.Physical difficulties:where due to special circumstances,pre-
existing conditions of the building,layout or topography of the
subject land,it is difficult to comply with the provisions of this By-
law.
2.Consistency with the architectural features of the building:
where the proposed sign blends well with the architectural features
of the building and granting the sign variance will result in a more
aesthetically pleasing visual appearance of the building for the
community.
3.Consistency with the character of the neighbourhood:where
the sign variance,if granted,will not alter the essential character of
the neighbourhood and will have no adverse impact on the Town's
cultural heritage.
4.No adverse impact to the adjacent property or general public:
Such adverse impact may include but is not limited to:illumination,
obstruction of other signage,obstruction of natural light,distance
to the adjacent buildings and properties,etc.
5.Adherence to Corporate Branding:Where not granting a sign
variance results in a conflict in corporate branding requirements
such as updated/new logos or trademarks.
6.Amount of deviation:Consideration shall be given to minimize
the amount of deviation from this By-law where possible.
7.Impact on safety,traffic and accessibility:The proposed sign
variance,if granted,will not increase fire or traffic hazard or
otherwise endanger public safety or negatively impact
accessibility.
8.Result in greater convenience to the public:Granting of the
variance will result in greater convenience to the public in
identifying the business location for which a sign variance is
sought.
(d)Appeal to Council:Where an application for a sign variance is denied by
the Director,the applicant may choose to appeal to Council within 30
days of receiving the notice of decision by completing the appeal
application form and paying the applicable fee,as set out in Schedule “A”
of this By-law.
(e)Authorization by Council:Sign variance applications that exceed the
scope limits described in Subsection 4.10 (b)shall only be authorized by
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Council.In such case,the Director shall prepare a report to Council
outlining the evaluation results based on the criteria described in
Subsection 4.10 (c)and make a recommendation to Council.The Council
may uphold or vary the recommendation or make any decision.
(f)Decision is Final:The decision made by Council pursuant to Subsection
4.10 (d)and (e)of this By-law shall be final,without any further right of
appeal.
SECTION 5 –GENERAL PROVISIONS
The following provisions shall apply in all zones and to all land-use categories.
5.1 RESTRICTIONS ON TYPES OF SIGNS:
Only the following types of signs are allowed in the Town and subject to the
applicable provisions contained elsewhere in this By-law:
(a)Wall signs,
(b)Awning Signs,
(c)Canopy Signs,
(d)Free Standing Canopy Signs,
(e)Projecting Signs,
(f)Ground Signs,
(g)Development Signs,
(h)Residential Development Signs,
(i)Third Party signs subject to Council approval,
(j)Mural signs subject to Council approval,
(k)Mobile signs,
(l)Banner Signs,
(m)Feather Banner Signs,
(n)Real Estate Signs,
(o)Election Signs,
(p)Sandwich Board Signs.
5.2 ILLUMINATION:
(a)Signs shall not be illuminated in such a way that either the sign or the
method of illumination creates a hazard or a nuisance.
(b)Notwithstanding any provisions contained elsewhere in this By-Law,signs
facing and within 20 metres of properties within Residential Zones shall
not be illuminated.
(c)Where a sign is permitted to be illuminated,the method of illumination
shall comply with the provisions contained within Section 6 of this By-law.
5.3 WALL SIGNS:
The following regulations shall apply to wall signs:
(a)No wall sign,or part thereof,shall extend beyond the extremity of the
premises wall upon which it is placed.
(b)No wall sign,or part thereof,that projects more than 50 mm from the wall
upon which it is placed shall be located less than 2.4 metres above the
finished grade or floor level immediately below such sign.
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(c)No wall sign,or part thereof,shall project more than 500 mm from the
wall upon which it is placed.
(d)Wall signs shall only be located on the wall of the floor level having direct
access to an exterior public way,except that where a premises occupies
all floor levels of a multi-storey building the wall sign may be located
above the floor level having direct access to an exterior public way.
5.4 GROUND SIGNS:
The following regulations shall apply to all ground signs:
(a)Ground signs shall not be located within a 7.5 metre radius of a traffic
light.
(b)Ground signs shall be setback from common lot boundaries with adjacent
lots a minimum of 1.5 metres or the height of the sign,whichever is
greater.
(c)Ground signs erected in non-Residential Zones shall be setback from the
boundaries of any adjacent Residential Zone a minimum of 9.0 metres.
(d)A ground sign including any part of its structure shall be setback a
minimum of 1.0 metre from any driveway,unless located on a traffic
island separating the lanes of a two-way driveway.
(e)The minimum distance between ground signs on any one lot shall not be
less than 15.0 metres measured along the street line.
(f)No ground sign shall exceed 5.0 metres in any one dimension of a sign
face.
(g)On a corner lot,ground signs shall not be erected within the daylight
triangle.
(h)Ground signs shall not obstruct,nor encroach upon a required parking
space under the Town’s Zoning By-law.
5.5 DYNAMIC SIGNS:
(a)Dynamic signs are permitted only as an integral part of a ground sign.
(b)The dynamic portion of a ground sign shall be located in a secure
enclosure or equipped with tamper-proof mechanism that prevents
unauthorized persons to change or modify the display message.
(c)The minimum time period between two successive message changes
shall not be less than fifteen (15)seconds.
(d)Where display message changes use light emitting diodes (LEDs)or
other illumination technology,a minimum distance of fifteen (15)metres
shall be maintained between the sign and a traffic light.
5.6 AWNING SIGNS:
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(a)All portions of an awning sign shall be located a minimum of 2.4 metres
above the finished grade or floor level immediately below such sign.
(a)An awning sign shall be designed as an integral part of the awning.
(b)No awning sign shall extend beyond the limits of the awning.
5.7 CANOPY SIGNS:
(b)All portions of a canopy sign shall be located a minimum of 2.4 metres
above the finished grade or floor level immediately below such sign.
(c)A canopy sign shall be designed as an integral part of the canopy fascia.
(d)No canopy sign shall extend beyond the limits of the canopy fascia.
5.8 FREE STANDING CANOPY SIGNS:
(a)All portions of a free standing canopy sign shall be located a minimum of
2.4 metres above the finished grade or floor level immediately below such
sign.
(b)Free standing canopy signs may extend not more than 0.6 metre above
the limits of the canopy fascia.
5.9 PROJECTING SIGNS:
(a)All portions of a projecting sign shall be located a minimum of 2.4 metres
above the finished grade or floor level immediately below such sign.
(b)No projecting sign shall have more than two sign faces.
5.10 DEVELOPMENT AND RESIDENTIAL DEVELOPMENT SIGNS:
(a)development signs and residential development signs shall face a public
highway or road;
(b)permits for development signs and residential development signs shall
expire three (3)years from the date of permit issuance;
(c)upon receipt of written request from the applicant and prior to expiration
of the permit for a development sign or residential development sign,the
expiry date may be extended at the sole discretion of the Director;
(d)the security collected in accordance with Schedule "A"shall be refunded
when the development sign or residential development sign for which the
security has been collected has been removed to the satisfaction of the
Director;
(e)where a development sign or a residential development sign is not
removed within fourteen (14)days of the expiry date of its permit,the
security collected in accordance with Schedule "A"may be used towards
all costs incurred by the Town for the administration and removal of the
sign.
5.11 MOBILE SIGNS:
No Person shall:
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(a)locate or permit the location of a mobile sign on any lot,unless the lot on
which the mobile sign is located is zoned commercial,industrial or
institutional,pursuant to the Zoning By-law,or the mobile sign is located
on Town owned lands,for which approval is obtained;
(b)locate or permit the location of a mobile sign on any lot which is not
owned or leased by that person without a current and valid licence to
carry on the business of leasing and erecting mobile signs,pursuant to
the Town’s Licensing By-law,as amended or successor legislation
thereto;a business license is not required where the owner of a lot can
demonstrate they are the owner of the mobile sign;
(c)except as permitted in Subsection 5.11 (d),locate or permit the location of
more than one mobile sign on any lot at any one time;
(d)for lots with a street line greater than 75 metres or for corner lots with a
street line of more than 12.2 metres,locate or permit the location of more
than two mobile signs on any lot at any one time;
(e)locate or permit the location of a mobile sign on any lot for more than
twelve (12)weeks in total in a calendar year;
(f)locate or permit the location of a mobile sign that is illuminated or employs
any flashing or sequential light,or a mechanical or electronic device to
provide or simulate motion;
(g)locate or permit the location of a mobile sign on a lot in a manner that
interferes with pedestrian or vehicular traffic;
(h)locate or permit the location of a mobile sign having a maximum height
greater than 2.7 metres;
(i)locate or permit the location of a mobile sign within the daylight triangle;
or
(j)locate or permit the location of a mobile sign within 1.0 metres of a
driveway or a common lot line with adjacent lots.
5.12 BANNER /FEATHER BANNER SIGNS:
No Person shall:
(a)locate or permit any banner signs or feather banner signs in any
Residential Zone[SS1];
(b)locate or permit the location of more than two banner signs,feather
banner signs or any combination thereof per premise;
(c)locate or permit the location of banner signs and/or feather banner signs
in excess of eight (8)weeks per calendar year in total per premise;
(d)locate or permit the location of a banner sign or feather banner sign on
Town’s Property or a property other than where the business is being
conducted;
(e)locate or permit the location of a banner sign anywhere except on the
façade or wall of the premises where the business is being conducted;
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(f)locate or permit the location of a banner sign or a feather banner sign
larger than 3.4 m2 in sign area;
(g)locate or permit a banner sign to be located lower than 2.4 metres from
the grade of the premises;
(h)locate a feather banner sign having a height of more than 2.4 metres;or
(i)locate or permit the location of banner sign or a feather banner sign so as
to impede pedestrian access and travel.
5.13 REAL ESTATE SIGNS:
No Person shall:
(a)locate or permit the location of a real estate sign advertising the sale,
rental or lease of the lot or premises exceeding 1.0 m2 in sign area in any
Residential Zone;
(b)for any lot in a non-Residential Zone having a street line of 30.4 metres or
less,locate or permit the location of a real estate sign exceeding 2.0 m2
advertising the sale,rental,or lease of the lot,or premises,on which the
said sign is located;
(c)for any lot in a non-Residential Zone having a street line of more than
30.4 metres,locate or permit the location of a real estate sign exceeding
3.0 m2 advertising the sale,rental,or lease of the lot,or premises,on
which the said sign is located;
(d)locate or permit the location of more than one real estate sign per lot;
(e)locate or permit a real estate sign to extend beyond the property lines or
within the daylight triangle;
(f)locate or permit a real estate sign within 1.0 metres of a common lot line
with adjacent lots;
(g)locate or permit the location of a real estate sign on a lot for more than
thirty (30)days after the premises or lot has been advertised as sold,
rented or leased;
(h)erect,or permit to be erected,an open house real estate sign exceeding
0.5 m2 in sign area;or
(i)locate or permit an open house real estate sign to be displayed for more
than twenty-four (24)hours.
5.14 ELECTION SIGNS:
For the purposes of this subsection,an intersection shall mean the Town owned lands
within fifty (50)metres of the point of intersection of the centre lines of the intersecting
streets and shall exclude any roadways and areas used for vehicular traffic,any centre
median,roundabouts,traffic circles and traffic islands.
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(a)election signs shall not be erected prior to 10:00 am on the 28th day
before Election Day;
(b)Candidates must remove all of their Election signs within seventy-two (72)
hours following the closing of polls on Election Day;
(c)election signs may not exceed 1.49 m²in sign area or have any
dimension of the sign face exceeding 1.22 metres;
(d)a maximum of one (1)election signs per candidate is allowed on any one
(1)private lot or premises;
(e)election signs are not allowed on Town owned lands except that each
candidate is allowed to erect a maximum of two (2)Election Signs on
each intersection listed in the Schedule “C”of this By-law,with not more
than one (1)Election Sign per each corner of an intersection;
(f)election signs shall not obstruct pedestrian and vehicle sight lines;
(g)no person shall erect or maintain election signs that are in contravention
of the Elections Act,the Municipal Elections Act or any other relevant
legislation;
(h)any election sign found to be in violation of this By-law is subject to
seizure by the Town and any such seized signs shall be stored up to thirty
(30)days after the Election Day;a candidate,or any person acting on the
behalf of a candidate,may retrieve a sign stored by the Town but the
Town may destroy or otherwise dispose of any election sign that has not
been retrieved within the aforementioned thirty (30)day period without
notice or compensation to any person.
5.15 SANDWICH BOARD SIGNS:
(a)no person shall locate or permit any sandwich board signs in any
Residential Zone[SS2];
(b)sandwich board signs are only permitted for premises that are not facing
the street or the exposure to the street is obstructed by a building or
structure,or a part thereof;
(c)only one sandwich board sign is allowed per premise;
(d)a sandwich board sign shall not exceed 1 m2 in sign area per side;
(e)sandwich board signs are only permitted to be located on the lot on which
the business being advertised or publicized is being conducted;
(f)sandwich board signs shall be removed at the close of each business
night;
(g)no person shall locate or erect a sandwich board sign on a property
where a mobile sign permit is issued to the same business on the same
premises.
5.16 SIGNS ADVERTISING A SPECIAL EVENT:
Notwithstanding the provisions contained elsewhere in this By-law,the Director
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may authorize signs that advertise a special event and are in accordance with
the following provisions:
(a)signs advertising a special event shall not include commercial advertising
except to identify sponsors of the event;and
(b)signs that advertise a special event shall not be erected two (2)weeks
prior to the event and shall be removed four days after the last day of the
event.
SECTION 6 –ADDITIONAL REQUIREMENTS RELATED TO ZONE AND LAND-USE
6.1 REQUIREMENTS FOR SIGNS IN:
Signs requiring a permit are not allowed in any Residential Zones,unless:
(a)on a lot containing a Residential Apartment Building and such sign is in
compliance with the requirements provided in Table 6.1(a);or
(b)on a lot zoned as R5 Exception Zone where a building contains commercial
uses and such sign is in compliance with the requirements provided in Table
6.1(b).
Table 6.1(a)-Signs Permitted on Residential Apartment Building Lots/Premises
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
One (1)
per apartment
building
9 m²N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
Ground Signs
One (1)
per apartment
building
2.4 m²4.0 m Internally or Externally
Table 6.1(b)-Signs Permitted on Commercial Use Lots/Premises in R5 Zones
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
One (1)per lot
0.25 m²per
horizontal linear
metre of the wall
where the sign is
located up to
maximum sign
area of 1.25 m²
N/A Externally
Projecting
Signs One (1)per lot 0.75 m²N/A Externally
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Ground Signs
One (1)per lot with
minimum street line
of 12.2 m
1.5 m²
for single tenant
building
2.0 m²
for multi-tenant
building
2.0 m
for single tenant
building
2.4 m
for multi-tenant
building
Externally
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6.2 REQUIREMENTS FOR SIGNS IN COMMERCIAL ZONES
Except for signs provided for in subsections 6.3 or 6.4,the sign types listed below in
Table 6.2,in addition to any other requirements in this By-law,have to comply with the
requirements provided in Table 6.2:
Table 6.2 -Signs Permitted in Commercial Zones
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
N/A
35 m²,provided
that the total
aggregate area of
all signs in any one
direction does not
exceed 0.75 m²per
horizontal linear
metre of the
premise wall on
that direction
N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
Projecting
Signs
One (1)per
premise 2.0 m²N/A Externally
Ground Signs
One (1)for
properties with a lot
street line from
12.2 m up to 75 m;
Two (2)for
properties with
street line greater
than 75 m;and
One (1)additional
ground sign for
properties on a
corner lot with a
minimum street line
of 12.2 m
No ground signs
are permitted in
C1 or C2 Zones
10 m²7.5 m Internally or Externally
6.3 SIGNS PERMITTED IN SHOPPING CENTRES:
Sign types listed below in Table 6.3 that are erected in shopping centres,but not
located:
(a)on a shopping centre located in a Local Commercial C1 Zone or a Central
Commercial C2 Zone,as designated in the Zoning By-law,or
(b)or on a shopping centre with a lot area less than 1.0 hectare,
shall comply with the requirements provided in Table 6.3.
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Table 6.3 -Signs Permitted in Shopping Centres
Sign Type Maximum Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
N/A
35 m²,provided that
the total aggregate
area of all signs in
any one direction
does not exceed
0.75 m²per
horizontal linear
metre of the
premises’wall on
that direction
N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
Ground Signs
One (1)for
properties with a
street line from
12.2 m to 100 m,
Two (2)for
properties with a
street line greater
than 100 m;and
One (1)additional
ground sign for
properties on a
corner lot with a
minimum street line
of 12.2 m
10 m²
for a lot area of 1.0
ha to 4.0 ha
18 m²
for a lot area
greater than 4.0 ha
9.0 m Internally or Externally
6.4 SIGNS PERMITTED FOR AUTOMOBILE SERVICE STATIONS OR GAS
BARS,INCLUDING A CAR WASH:
Sign types listed below in Table 6.4 that are erected on Automobile Services Stations or
Gas Bars [SS3](including car washes),shall comply with the requirements provided in
Table 6.4.However,provisions out this subsection shall not apply to signs customarily
displayed on gasoline pumps which are an integral part of the pump or pump island
design.
Table 6.4 –Signs Permitted for Automobile Service Stations or Gas Bars
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
N/A
35 m²,provided
that the total
aggregate area of
all signs in any one
direction does not
exceed 0.75 m²per
horizontal linear
metre of the
premises wall on
that direction
N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
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Free Standing
Canopy Signs
Signs are permitted
on the facia of one
(1)free standing
canopy of an
Automobile Service
Stations or Gas
Bars
50%of the canopy
facia;provided that
the total aggregate
area of all signs in
any one direction
does not exceed
0.75 m²per
horizontal linear
metre of the
canopy facia on
that direction
N/A Internally or Externally
Ground Signs
One (1)for a lot
with a minimum
street line of 12.2
m;and
One (1)additional
for a corner lot
10 m²plus an
additional 2.5 m²
for posting price of
the gas and/or
other associated
accessories
7.5 m Internally or Externally
6.5 ADDITIONAL SIGNS FOR DRIVE-THROUGH FACILITIES:
Sign types listed below in Table 6.5 that are located on premises with drive-through
facilities shall be permitted at such premises provided that they comply with the
requirements provided in Table 6.5.
Table 6.5 -Additional Signs for Drive-Through Facilities
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Pre-menu
board
One (1)per each
stacking lane 2.0 m²2.5 m Internally or Externally
Menu board One (1)per each
stacking lane 4.0 m²2.5 m Internally or Externally
6.6 SIGNS PERMITTED IN INDUSTRIAL ZONES:
Sign types listed below in Table 6.6 located in Industrial Zones,as identified and
described in the Zoning By-law,shall comply with the provisions contained within Table
6.6.
Table 6.6 -Signs Permitted in Industrial Zones
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
N/A
20 m²,provided
that the total
aggregate area of
all signs in any one
direction does not
exceed 0.75 m²per
horizontal linear
metre of the
premises wall on
that direction
N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
Projecting
Signs
One (1)per
premises 0.5 m²N/A None
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Ground Signs
One (1)for
properties with a
street line from
12.2 m to 75 m,
Two (2)for
properties with a
street line greater
than 75 m;and
One (1)additional
ground sign for
properties on a
corner lot with a
street line greater
than 300 m
0.3 m²per linear
metre of the street
line to a maximum
of 10 m²
7.5 m Internally or Externally
6.7 SIGNS PERMITTED [SS4]IN A BUSINESS PARK ZONE:
(a)Signs for commercial uses located in a Business Park Zone,as identified
and described in the Zoning By-law,are permitted in accordance with the
provisions of Subsection 6.2 “Signs Permitted in a Commercial Zone”.
(b)Signs for industrial uses located in a Business Park Zone,as identified
and described in the Zoning By-law,are permitted in accordance with the
provisions of Subsection 6.6 “Signs Permitted in an Industrial Zone”.
6.8 SIGNS PERMITTED IN INSTITUTIONAL ZONES:
Sign types listed below in Table 6.8 located in Industrial Zones,as identified and
described in the Zoning By-law,shall comply with the provisions contained within Table
6.8.
Table 6.8 -Signs Permitted in Institutional Zones
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Wall,Awning
or Canopy
Signs
N/A
35 m²,provided
that the total
aggregate area of
all signs in any one
direction does not
exceed 0.75 m²per
horizontal linear
metre of the
premises’wall on
that direction
N/A
Internally or Externally
except that Awning
Signs are only allowed
to be illuminated
externally
Projecting
Signs
One (1)per
premise 0.5 m²N/A None
Ground Signs One (1)per
premise 4.0 m²4.0 m Internally or Externally
6.9 SIGNS PERMITTED IN RURAL,OPEN SPACE OR ENVIRONMENTAL
PROTECTION ZONES:
Sign types listed below in Table 6.9 located in Rural,Open Space or Environmental
Protection Zones,as identified and described in the Zoning By-law,shall comply with
the provisions contained within Table 6.9.
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Table 6.9 -Signs Permitted in Rural,Open Space or Environmental Protection Zones
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Ground Signs One (1)per lot 2.2 m²4.0 m Internally or Externally
Additional
Ground Signs
for Rural
Zones
Two (2)per lot,
each advertising
the sale of edible
farm produce
grown on the
premises
1.0 m²4.0 m Internally or Externally
6.10 DEVELOPMENT[SS5]SIGNS:
(a)Development signs shall be located within the advertised development.
(b)Development signs shall be in the form of a wall sign or a ground sign.
(c)Development signs are only allowed to be illuminated externally.
(d)The maximum number,area and height of development signs shall be in
accordance with the requirements of the applicable use category of the
development on which the sign is to be erected,as specified elsewhere in
Section 6 of this By-law.
6.11 RESIDENTIAL DEVELOPMENT SIGNS:
Residential development signs shall comply with the provisions contained within Table
6.11.
Table 6.11 –Residential Development Signs
Sign Type Maximum
Number Maximum Area Maximum
Height
Permitted
Illumination Method
Residential
Development
Signs located on
the site on which
development is
being conducted
Two (2)ground
or wall signs per
builder
Total combined
sign area per
builder shall not
exceed 20 m²
7.5 m Externally
Residential
Development
Signs not
located on the
site on which
development is
being conducted
Two (2)ground
signs in total
20 m²
for each sign 7.5m Externally
SECTION 7 -ENFORCEMENT
The Director and Municipal Law Enforcement Officers of the Town are hereby delegated
the authority to enforce this By-law,including the authority to conduct inspections of
sign(s)pursuant to this By-law,the Municipal Act,as amended,and any other enacted
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applicable by-law or legislation.
7.1 POWER OF ENTRY AND INSPECTION:
(a)The Town may at any reasonable time enter upon any land for the
purpose of carrying out an inspection to determine whether the following
are being complied with:
(i)this By-law;
(ii)any direction or order under this by-law;
(iii)any condition on a permit issued under this By-law;or
(iv)an order issued under Section 431 of the Act.
(b)Submission of an application is deemed consent of the owner for the
Town to enter onto the lands and premises that are subject to an
application for a permit at any reasonable time for the purpose of carrying
out an inspection under paragraph (a).
(c)Where an inspection is conducted pursuant to this section,the Town may:
(i)require the production for inspection of documents or things
relevant to the inspection;
(ii)inspect and remove documents or things relevant to the inspection
for the purpose of making copies and extracts;
(iii)require information from any person concerning a matter related to
the inspection;and
(iv)alone or in conjunction with a person possessing special or expert
knowledge,make examinations or take tests,samples or
photographs necessary for the purpose of the inspection.
(d)No person shall hinder or obstruct or attempt to hinder or obstruct the
Town,its employees,officers or agents from carrying out any powers or
duties under this By-law.
(e)No person shall decline or neglect to give,produce or deliver any access,
information,document or other thing that is requested by the Town
pursuant to this by-law.
7.2 SEIZURE:
When the Town finds a banner sign,mobile sign,sandwich board sign,real
estate sign or any other sign that is not permanently affixed and that is in
violation of this By-law,the Town may seize any such sign that is violation of this
By-law,with or without notice,and store,dispose or destroy any such seized
sign at the discretion of the Director.
7.3 ORDER:
(a)Where the Director or any Municipal Law Enforcement Officer is satisfied
that a contravention of this by-law or a permit has occurred,such Director
or Municipal Law Enforcement Officer may make an order requiring that
the person who caused or permitted such contravention,or the owner or
occupier of the land on which the contravention occurred,to discontinue
the contravening activity and/or to do work to correct the contravention.
(b)An order pursuant to paragraph (a)shall set out the following:
(i)the municipal address and/or the legal description of the land or
premises on which the contravention occurred;
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(ii)reasonable particulars of the contravention;
(iii)what is required of the person subject to the order (i.e.,what
activity is to be seized and/or actions or work to be done);
(iv)the date by which there must be compliance with the order and/or,
if any work is ordered,the date by which any such work must be
done;
(v)if any work is required to be done,a statement that if such work is
not done in compliance with the order and within a specified time
period,the Town will have the work done at the expense of the
person directed or required to do it;and
(vi)information regarding the Town's contact person.
(c)An order pursuant to this section shall be deemed to have been received
upon:
(i)personal service of the order to the person being served;
(ii)the day after posting a copy of the order on the land on which the
sign is located;or
(iii)the fifth (5th)day after the order is sent by registered mail to the
last known address of the owner of the land on which the sign is
located or the last known address of any other person in
contravention of this By-law.
7.4 REMEDIAL ACTION AND COST RECOVERY:
(a)Wherever this by-law or an order issued under this by-law directs or
requires any matter or thing to be done by any person within a specified
time period,in default of it being done by the person directed or required
to do it,the action may be taken under the direction of Director or a
Municipal Law Enforcement Officer at that person’s expense and the
Town may recover the costs incurred through a legal action or by
recovering the costs in the same manner as taxes.
(b)For the purposes of taking remedial action under paragraph (a),the Town,
its staff and/or its agents may enter,at any reasonable time,upon any
lands on which a default to carry out a required thing or matter occurred.
(c)Where a security deposit has been posted for a sign permit,in
accordance with Schedule "A",said security may be drawn upon or
forfeited upon contravention of the time frame for which a permit was
issued,notwithstanding 5.10 (d)herein,and said sign shall be considered
to be unlawful.
7.5 OFFENCE:
(a)Any person who contravenes any provisions of this By-law or an Order
issued pursuant to this by-law is guilty of an offence and on conviction is
liable to a fine as provided for in the Provincial Offences Act,R.S.O.
1990,c P.33,[the “Provincial Offences Act”],as amended or successor
legislation thereto.
(b)Pursuant to Subsection 429(2)of the Municipal Act,all contraventions of
this By-law or orders issued under this By-law are designated as
multiple offences and continuing offences.A multiple offence is an
offence in respect of two (2)or more acts or omissions each of which
separately constitutes an offence and is a contravention of the same
provision of this By-law.
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7.6 CONTRAVENTIONS -FINES:
On conviction of an offence under this By-law,a person is liable to a fine in
accordance with section 429 of the Municipal Act and the following rules made
pursuant to section 429 of the Municipal Act:
(a)Pay a fine not exceeding the sum of Two Thousand Dollars
($2,000.00)for each offence committed pursuant to the Municipal
Act and the Provincial Offences Act;
(b)The minimum fine for any offence under this By-law is Three
Hundred Fifty Dollars ($350.00);
(c)In the case of a continuing offence,for each day or part of a day
that the offence continues,the minimum fine shall be Three
Hundred Fifty Dollars ($350.00),and the maximum fine shall be
Ten Thousand Dollars ($10,000.00).The total of all of the daily
fines for the offence may exceed One Hundred Thousand Dollars
($100,000.00);and
(d)In the case of multiple offences,for each offence included in the
multiple offence,the minimum fine shall be Three Hundred Fifty
Dollars ($350.00)and the maximum fine shall be Ten Thousand
Dollars ($10,000.00).The total of all fines for each included
offence may exceed One Hundred Thousand Dollars
($100,000.00).
7.7 SPECIAL FINES -NO MAXIMUM:
In addition to fines under this section,a person convicted of an offence under
this by-law may be liable to a special fine in the amount of the economic
advantage or gain that such a person obtained from the contravention of this by-
law.
7.8 CONVICTION OF AN OFFENCE -ADDITIONAL REMEDY:
Where a person is convicted of an offence under this By-law,the court in which
the conviction has been entered,and any court of competent jurisdiction
thereafter,may make an order prohibiting the continuation or repetition of the
offence by the person convicted.
7.9 PRESUMPTION[SS6]-OWNER:
(a)Where a sign is erected or displayed in contravention of any
provision of this bylaw,any person named on the sign shall be
presumed to have been the person who erected or displayed the
sign,which presumption may be rebutted by evidence to the
contrary.
(b)Where a sign is erected or displayed in contravention of any
provision of this bylaw,and the sign has no person’s name on it,
but a telephone number appears on the sign,any person to
whom the telephone number is listed in a telephone directory,
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including any internet directory,shall be presumed to have been
the person who erected or displayed the sign,which presumption
may be rebutted by evidence to the contrary.
(c)Where a sign is erected or displayed by a corporation in
contravention of any provision of this bylaw,the directors and
officers of the corporation shall be presumed to have knowingly
concurred in the erection or display of the sign in contravention of
this bylaw,which presumption may be rebutted by evidence to
the contrary.
(d)Where an authorized officer has reasonable grounds to believe
that an offence has been committed by any person,the
authorized officer may require the name,address and proof of
identity of that person,and the person shall supply the required
information.
SECTION 8 -INDEMNIFICATION
8.1 Any person who posts or is responsible for a sign,regardless of whether the
sign is compliant with the provision of this by-law,shall be deemed to
undertake to,and shall,save harmless and indemnify the Town,its officers,
employees,servants or agents from any claims associated with any injury,
loss or damage to any person or property,as a result of any such sign.
SECTION 9 -INTERPRETATION[SS7]
9.1 In this By-law,unless the context otherwise requires,words importing the
singular number shall include the plural and words importing the masculine
gender shall include the feminine.
9.2 Any terms within this By-law that are not defined,the meaning of which may be
clarified by reference to the Town’s Zoning By-law,as amended,shall be
interpreted by reference to the Zoning By-law.
SECTION 10 -SEVERABILITY
10.1 If a court of competent jurisdiction declares any provision,or any part of a
provision,of this By-law to be invalid or to be of no force and effect,it is the
intention of the Town in enacting this By-law that such provision or part of a
provision shall be severable,and such a decision shall not affect the validity of
the remaining sections,subsections,clauses or phrases of this By-law..
SECTION 11 -CONFLICT
11.1 Where there is a conflict of the provisions between this By-law and any other
By-law of the Town with respect to signs,the provisions of this by-law shall
prevail.
SECTION 12 -SHORT TITLE
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12.1 This By-law shall be known and may be cited as the "Sign By-law".
SECTION 13 -GENERAL
13.1 Section headings in this By-law are not to be considered part of this By-law and
are included solely for the convenience of reference and are not intended to be
full or accurate descriptions of the sections of this By-law to which they relate.
13.2 By-laws 4897-07.P and 4898-07.P,as amended,be and are hereby repealed.
13.3 This By-law shall come into full force and effect on the date of final passage
hereof[SS8].
READ A FIRST AND SECOND TIME THIS xxth DAY OF MONTH,2015.
READ A THIRD TIME AND FINALLY PASSED THIS xxth DAY OF MONTH,2015.
GEOFFREY DAWE,MAYOR
STEPHEN M.A.HUYCKE,TOWN CLERK
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SCHEDULE "A"
FEES AND SECURITIES
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SCHEDULE “B”
SPECIAL SIGNS AREA
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SCHEDULE “C”
INTERSECTIONS ON WHICH ELECTIONS SIGNS ARE PERMITTED
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MEMORANDUM
DATE:November 12,2015
TO:Economic Development Advisory Committee
FROM:Anthony Ierullo,Manager of Long Range and Strategic Planning
RE:Activity Report
RECOMMENDATIONS
THAT the memorandum regarding Activity Report be received for information.
BACKGROUND
Inquiries
The Economic Development Office received 11 investor inquiries between September
1,2015 and November 1,2015.The nature of these inquiries were related to:
Five proposed hotel uses
Four proposed manufacturing uses
One proposed commercial use
One proposed institutional use
Business Openings
The Town of Aurora’s Economic Development Office was advised of 10 new business
openings between August 15,2015 and October 15,2015.Please join me in
welcoming the following businesses to Aurora:
o FIT BODY BOOT CAMP
255 Industrial Parkway South,Unit 7
(905)900-0744
www.fitbodyaurora.com
o SMILES DENTAL BY DR.GOODLIN AND DR.SHASHA
15213 Yonge St.,Suite 6
(905)727-6453
www.smilesdental.ca
100 John West Way
Box 1000
Aurora,Ontario
L4G 6J1
Phone:905-727-3123 ext.4742
Email:AIerullo@aurora.ca
www.aurora.ca
Town of Aurora
Planning &Development Services
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o THE KITCHEN BY FOOD IN MOTION
4 Vata Court,Unit 4
(905)503-3462
www.foodinmotion.ca
o CANA BEE BABY
91 First Commerce Dr.,Unit 2
(905)727-8228
www.canabeebaby.com
o HWY-LAW PARALEGAL SERVICES
238 Wellington St.East,Suite 218
(905)841-9900
www.hwy-law.com
o LA FITNESS
15650 Bayview Ave.
(289)648-3973
www.lafitness.com
o FOOD &PHARMA EQUIPMENT INC.
155 Edward St.Unit 2
(416)712-7412
www.foodandpharmainc.com
o ROYAL COURTYARDS
170 Industrial Parkway North
(905)503-6633
o MASSAGE ADDICT
265 Edward St.,Unit 18
(905)900-0760
www.massageaddict.ca/aurora
o WELL CONNECTED
Home office in Aurora
(416)816-4302
www.wellconnectedtoday.com
Upcoming Events
RNC Employment Services:Deepak Manchanda (guest speaker),Nov 19,2015
YSBEC:Business Thrives Conference &Expo,Kettleby,Nov 24,2015
Aurora Chamber:Recruiting and Selecting Top Talent,Nov 27,2015
YSBEC:How to Start a Small Business,YR Admin Centre,Dec 2,2015
YSBEC Conference:Road Map to Digital Success,East Gwillimbury,Dec 3,
2015
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7.ADOPTION OF ITEMS NOT REQUIRING SEPARATE DISCUSSION
Items 1 (with the exception of sub-item 4),2,4,5,and 6 were identified as items not requiring
separate discussion.
Moved by Councillor Pirri
Seconded by Councillor Humfryes
THAT the following recommendations with respect to the matters listed as “Items Not
Requiring Separate Discussion”be adopted as submitted to Council and staff be authorized to
take all necessary action required to give effect to same:
1.General Committee Meeting Report of October 6,2015
THAT the General Committee meeting report of October 6,2015,be received and the
recommendations carried by the Committee be approved:
(6)Economic Development Advisory Committee Meeting Minutes of September
10,2015
THAT the Economic Development Advisory Committee meeting minutes of
September 10,2015,be received for information.
CARRIED
EXTRACT FROM
COUNCIL MEETING OF
TUESDAY,OCTOBER 13,2015
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