AGENDA - Economic Development Advisory Committee - 20151210ECONOMIC DEVELOPMENT
ADVISORY COMMITTEE
MEETING AGENDA
THURSDAY,DECEMBER 10,2015
7 P.M.
LEKSAND ROOM
AURORA TOWN HALL
PUBLIC RELEASE
December 3,2015
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING AGENDA
DATE:Thursday,December 10,2015
TIME AND LOCATION:7 p.m.,Leksand Room,Aurora Town Hall
1.DECLARATION OF PECUNIARY INTEREST AND GENERAL NATURE THEREOF
2.APPROVAL OF THE AGENDA
RECOMMENDED:
THAT the agenda as circulated by Legal and Legislative Services be approved.
3.RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of pg.1
November 12,2015
RECOMMENDED:
THAT the Economic Development Advisory Committee meeting minutes of
November 12,2015,be received for information.
4.DELEGATIONS
(a)Marco Ramunno,Director of Planning &Development Services pg.5
Re:Update on Proposed Medical Building
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Page 2 of 2
5.MATTERS FOR CONSIDERATION
1.Extract from Council Meeting of November 24,2015
Re:BBS15-013 -Request for Sign Variance to Sign By-law No.4898-07.P
for the Canadian Disc Institute at 15000 Yonge Street
RECOMMENDED:
THAT the Extract from Council Meeting of November 24,2015,regarding
BBS15-013 -Request for Sign Variance to Sign By-law No.4898-07.P for
the Canadian Disc Institute at 15000 Yonge Street be received;and
THAT the Economic Development Advisory Committee provide comment.
6.INFORMATIONAL ITEMS
2.Memorandum from Manager of Long Range and Strategic Planning pg.18
Re:Economic Development Action Plan Update
RECOMMENDED:
THAT the memorandum regarding Economic Development Action Plan
Update be received for information.
7.NEW BUSINESS
8.ADJOURNMENT
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING MINUTES
Date:Thursday,November 12,2015
Time and Location:7 p.m.,Leksand Room,Aurora Town Hall
Committee Members:Councillor Paul Pirri (Chair),Councillor John Abel (Vice Chair)
(departed 8:15 p.m.),Marilee Harris,Paul Smith,and Bruce
Walkinshaw
Member(s)Absent:Don Constable and Rosalyn Gonsalves
Other Attendees:Councillor Tom Mrakas,Techa van Leeuwen,Director of
Building &Bylaw Services,Afshin Bazar,Manager,Building
Services,Anthony Ierullo,Manager of Long Range and
Strategic Planning,Michael Logue,Program Manager,
Economic Strategy,and Samantha Yew,Council/Committee
Secretary
The Chair called the meeting to order at 7 p.m.
1.DECLARATION OF PECUNIARY INTEREST
There were no declarations of pecuniary interest under the Municipal Conflict of
Interest Act.
2.APPROVAL OF THE AGENDA
Moved by Bruce Walkinshaw
Seconded by Marilee Harris
THAT the agenda as circulated by Legal and Legislative Services be approved.
CARRIED
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Minutes Page -1
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Economic Development Advisory Committee Meeting Minutes
Thursday,November 12,2015 Page 2 of 4
3.RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of September 10,
2015
Moved by Bruce Walkinshaw
Seconded by Marilee Harris
THAT the Economic Development Advisory Committee meeting minutes of September
10,2015,be received for information.
CARRIED
4.DELEGATIONS
(a)Techa Van Leeuwen,Director of Building &Bylaw Services,and
Afshin Bazar,Manager of Building Services
Re:Item 1 –Memorandum from Director of Building &Bylaw Services;
Re:Proposed Sign By-law
Staff gave a presentation regarding the Proposed Sign By-law,outlining the
proposed changes.Staff further explained that,if approved,the transition would
be implemented over a six-month period,and would include a public education
program and community plan.
Moved by Marilee Harris
Seconded by Paul Smith
THAT the delegation by Techa van Leeuwen and Afshin Bazar be received
and referred to Item 1.
CARRIED
5.MATTERS FOR CONSIDERATION
1.Memorandum from Director of Building &Bylaw Services
Re:Proposed Sign By-law
The Committee inquired about how the Proposed Sign By-law would help
businesses in Aurora.Staff explained that the changes are designed to
simplify the sign permit process.
The Committee inquired regarding various aspects of the Sign By-law and
asked questions regarding:
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Minutes Page -2
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Economic Development Advisory Committee Meeting Minutes
Thursday,November 12,2015 Page 3 of 4
The cost and revenue generated by the sign program,and the total cost of
the Sign By-law update;
The possibility of no Sign By-law enforcement;
The consideration of vertical banner signs in the Proposed Sign By-law;
Provisions for heritage signs,special event signs,sign ‘cornerstones’,and
the best practices for real estate signs;and
The possibility of allowing sandwich board signs.
Staff advised that they would investigate and take all comments made by the
Committee into consideration.
Moved by Marilee Harris
Seconded by Paul Smith
THAT the memorandum regarding Proposed Sign By-law be received;and
THAT the Economic Development Advisory Committee provide feedback
regarding the Proposed Sign By-law.
CARRIED
6.INFORMATIONAL ITEMS
2.Memorandum from Manager of Long Range and Strategic Planning
Re:Activity Report
Staff gave a brief update,highlighting positive steps toward hotel uses,partially
brought upon by the reduction of the local portion of hotel development charges.
Staff also provided an update regarding new interest in manufacturing
businesses locating in the Town.
Moved by Councillor Abel
Seconded by Marilee Harris
THAT the memorandum regarding Activity Report be received for information.
CARRIED
3.Memorandum from Manager of Long Range and Strategic Planning
Re:Aurora Promenade Community Improvement Plan (CIP)Update
Staff gave a brief update regarding the Aurora Promenade Community
Improvement Plan,including information about various forms of promotion for
the program (media campaign,door-to-door visits,brochures),and information
regarding two applications that have been received.
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Thursday,December 10,2015 Minutes Page -3
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Economic Development Advisory Committee Meeting Minutes
Thursday,November 12,2015 Page 4 of 4
Moved by Bruce Walkinshaw
Seconded by Marilee Harris
THAT the memorandum regarding Aurora Community Improvement Plan (CIP)
Update be received for information.
CARRIED
4.Extract from Council Meeting of October 13,2015
Re:Economic Development Advisory Committee Meeting Minutes of
September 10,2015
Moved by Marilee Harris
Seconded by Paul Smith
THAT the Extract from Council Meeting of October 13,2015,regarding the
Economic Development Advisory Committee meeting minutes of September
10,2015,be received for information.
CARRIED
7.NEW BUSINESS
The Chair advised that the Director of Planning &Development Servi ces will be at
the next meeting to update the Committee on the proposed medical building.
The Committee inquired about the status of broadband internet in Aurora,and the
possibility of getting broadband internet service from all internet service providers.
The Committee mentioned that some smaller municipalities are offering their own
broadband internet,and discussed whether this is feasible for the Town of Aurora.
The Committee inquired whether there are any incentive programs offered for
businesses to move to Aurora.Staff responded and referred to benefits such as the
Concierge Program,Community Improvement Plan areas,and lower business taxes.
8.ADJOURNMENT
Moved by Bruce Walkinshaw
Seconded by Paul Smith
THAT the meeting be adjourned at 8:56 p.m.
CARRIED
COMMITTEE RECOMMENDATIONS ARE NOT BINDING ON THE TOWN UNLESS
ADOPTED BY COUNCIL AT A LATER MEETING.
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Minutes Page -4
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DELEGATION REQUEST
This Delegation Request form and any written submissions or background information for
the following deadline:
4:30 P.M.ON THE BUSINESS DAY PRIOR TO THE REQUESTED MEETING DATE
COUNCIL/COMMITTEE/ADVISORY COMMITTEE DATE:December 10,2015
SUBJECT:Update on the proposed medical building
NAME OF SPOKESPERSON:Marco Ramunno,Director of Planning &Development Services
NAME OF GROUP OR PERSON(S)BEING REPRESENTED (if applicable):
BRIEF SUMMARY OF ISSUE OR PURPOSE OF DELEGATION:
To provide EDAC with an update on the proposed medical building
PLEASE COMPLETE THE FOLLOWING:
Have you been in contact with a Town staff or Council member
regarding your matter of interest?YES NO
IF YES,WITH WHOM?DATE:
I acknowledge that the Procedural By-law permits five (5)minutes for Delegations.
Legal and Legislative Services
905-727-3123
CSecretariat@aurora.ca
Town of Aurora
100 John West Way,Box 1000
Aurora,ON L4G 6J1
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Delegation (a)Page -1
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Page 1 of 1
7.ADOPTION OF ITEMS NOT REQUIRING SEPARATE DISCUSSION
Items 2 (with the exception of sub-item 1),3,4,and 5 were identified as items not requiring
separate discussion.
Moved by Councillor Mrakas
Seconded by Councillor Thompson
THAT the following recommendations with respect to the matters listed as “Items Not
Requiring Separate Discussion”be adopted as submitted to Council and staff be authorized to
take all necessary action required to give effect to same:
2.General Committee Meeting Report of November 17,2015
THAT the General Committee meeting report of November 17,2015,be received and
the following recommendations carried by the Committee be approved:
(6)BBS15-013 –Request for Sign Variance to Sign By-law No.4898-07.P
for the Canadian Disc Institute at 15000 Yonge Street
THAT Item 6 –Request for Sign Variance to Sign By-law No.4898-07.P
for the Canadian Disc Institute at 15000 Yonge Street be referred to the Heritage
Advisory Committee and the Economic Development Advisory Committee for
comments and discussion at their next meetings.
CARRIED
EXTRACT FROM
COUNCIL MEETING OF
TUESDAY,NOVEMBER 24,2015
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November 17,2015 -7 -Report No.BBS15-013
Site plan
Showing property,building and location of existing ground sign and proposed wall sign.
Attachment No.1
Existing
ground sign
Proposed wall
sign location
Yonge Street
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 1 Page -8
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November 17,2015 -8 -Report No.BBS15-013
Front Elevation
Showing size and location of proposed wall sign
Attachment No.2
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 1 Page -9
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November 17,2015 -9 -Report No.BBS15-013
Sign construction and design
Attachment No.3
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 1 Page -10
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November 17,2015 -10 -Report No.BBS15-013
Photo identifying the existing ground sign and the additional ground sign structure
to be removed.
Attachment No.4
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 1 Page -11
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November 17,2015 -11 -Report No.BBS15-013
Photo identifying the existing ground signs and ground signs of adjacent
businesses to the north
Attachment No.5
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 1 Page -12
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MEMORANDUM
DATE:December 10,2015
TO:Economic Development Advisory Committee
FROM:Anthony Ierullo,Manager of Long Range &Strategic Planning
RE:Economic Development Action Plan Update
RECOMMENDATIONS
THAT the memorandum regarding Economic Development Action Plan Update be
received for information.
BACKGROUND
The following flow chart was endorsed by EDAC in May of 2015,as an overview of
ongoing economic development activities,plans,and strategies,and the committee’s
advisory role.
100 John West Way
Box 1000
Aurora,Ontario
L4G 6J1
Phone:905-727-3123 ext.4742
Email:aierullo@aurora.ca
www.aurora.ca
Town of Aurora
Planning &Development Services
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 2 Page -1
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December 10,2015 -2-Plans and Strategies Update
Subsequently,staff and EDAC discussed and proposed an update to the Economic
development Action Plan,which was approved by Council in August 2015.
COMMENTS
The following provides a brief update of the significant activities that have taken place since
the approval of the revised Economic Development Action Plan.
Business Ambassadors Program
Major Puzzle Piece(s):Business Support Services &Downtown Revitalization
Smaller Puzzle Piece(s):Community Improvement Plan &Connecting Businesses
The Business Ambassadors program was approved by Council and funding has been
approved for the 2016 budget.Staff will be creating marketing materials in early 2016,and
putting out a call for interested business leaders.
Business Visitations
Major Puzzle Piece(s):Business Support Services.
Smaller Puzzle Piece(s):Enhancing Existing Resources &Connection Business
Over fifty business visitations occurred in 2015.The majority of which were in November,in
conjunction with promoting the Community Improvement Plan in the Aurora Promenade
core.
Medical Uses in 2C Planning Area
Major Puzzle Piece(s):Innovation Centre /Campus
Smaller Puzzle Piece(s):Medical Campus
The Committee will receive an update from Marco Ramunno,Director of Planning &
Development Services,regarding the status of discussions with landowners in the 2C East
employment area,regarding prioritizing the attraction of medical uses to said lands.
Entertainment District
Major Puzzle Piece(s):Downtown Revitalization /Community Square
Smaller Puzzle Piece(s):Aurora Promenade /Festivals and Events
The Town has initiated a Cultural Precinct Plan in the Aurora Promenade.The Cultural
Precinct is a three block area bounded by Mosley Street to the north,Larmont Street to the
east,Metcalfe/Church Street to the south and Yonge Street to the west.The area is home to
the highest concentration of built heritage and cultural landscape resources in Aurora’s
downtown.This area has been the heart of Aurora for over 100 years.The vision and
concept for this area will focus on the key components for the Precinct including:place
making,streetscapes,building massing,open spaces,green infrastructure,ecology,
recreational programming,heritage value,infrastructure demands,parking needs,and
economic development strategy.
Economic Development Advisory Committee Meeting Agenda
Thursday,December 10,2015 Item 2 Page -2
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TOWN OF AURORA
ADDITIONAL ITEM
FOR ECONOMIC DEVELOPMENT ADVISORY
COMMITTEE MEETING
Thursday,December 10,2015
7 p.m.
Leksand Room
Delegation (b)Dr.Brian Moore,Canadian Disc Institute
Re:Item 1 -Extract from Council Meeting of November 24,2015
Re:BBS15-013 -Request for Sign Variance to Sign By-law No.4898-07.P for
the Canadian Disc Institute at 15000 Yonge Street
Additional Item for Economic Development Advisory Committee Meeting
Thursday,December 10,2015
Delegation (b)Page -1
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