AGENDA - Economic Development Advisory Committee - 20160908
Economic Development
Advisory Committee
Meeting Agenda
Thursday, September 8, 2016
7 p.m.
Leksand Room
Aurora Town Hall
Public Release
September 1, 2016
Town of Aurora
Economic Development Advisory Committee
Meeting Agenda
Date: Thursday, September 8, 2016
Time and Location: 7 p.m., Leksand Room, Aurora Town Hall
1. Declaration of Pecuniary Interest and General Nature Thereof
2. Approval of the Agenda
Recommended:
That the agenda as circulated by Legislative Services be approved.
3. Receipt of the Minutes
Economic Development Advisory Committee Meeting Minutes of June 9, 2016
Recommended:
That the Economic Development Advisory Committee meeting minutes of June 9,
2016, be received for information.
4. Delegations
5. Matters for Consideration
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016 Page 2 of 2
6. Informational Items
1. Memorandum from Manager of Long Range and Strategic Planning
Re: Economic Development Action Plan – Mid-Term Update
Recommended:
1. That the memorandum regarding Economic Development Action Plan –
Mid-Term Update be received for information.
2. Memorandum from Manager of Long Range and Strategic Planning
Re: Bell Small Cell Pilot Project Update
Recommended:
1. That the memorandum regarding Bell Small Cell Pilot Project Update be
received for information.
3. Memorandum from Manager of Long Range and Strategic Planning
Re: Ac tivity Report
Recommended:
1. That the memorandum regarding Activity Report be received for
information.
4. Extract from Council Meeting of June 28, 2016
Re: Economic Development Advisory Committee Meeting Minutes of
June 9, 2016
Recommended:
1. That the Extract from Council Meeting of June 28, 2016, regarding the
Economic Development Advisory Committee meeting minutes of June 9,
2016, be received for information.
7. New Business
8. Adjournment
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING MINUTES
Date: Thursday, June 9, 2016
Time and Location: 7 p.m., Leksand Room, Aurora Town Hall
Committee Members: Councillor Paul Pirri (Chair), Councillor John Abel (Vice Chair)
Rosalyn Gonsalves, Javed Khan, and Bruce Walkinshaw
Member(s) Absent: Don Constable and Marilee Harris
Other Attendees: Councillor Harold Kim, Councillor Tom Mrakas, Councillor
Michael Thompson, Anthony Ierullo, Manager of Long Range &
Strategic Planning, Michael Logue, Program Manager,
Economic Development, and Samantha Yew,
Council/Committee Secretary
The Chair called the meeting to order at 7 p.m.
1. DECLARATION OF PECUNIARY INTEREST
There were no declarations of pecuniary interest under the Municipal Conflict of
Interest Act.
2. APPROVAL OF THE AGENDA
Moved by Rosalyn Gonsalves
Seconded by Bruce Walkinshaw
THAT the agenda as circulated by Legal and Legislative Services be approved.
CARRIED
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Minutes
Page 1 of 4
Economic Development Advisory Committee Meeting Minutes
Thursday, June 9, 2016 Page 2 of 4
3. RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of May 12, 2016
Moved by Javed Khan
Seconded by Rosalyn Gonsalves
THAT the Economic Development Advisory Committee meeting minutes of May 12,
2016, be received for information.
CARRIED
4. DELEGATIONS
None
5. MATTERS FOR CONSIDERATION
1. Memorandum from Manager of Long Range & Strategic Planning
Re: Development of an Attraction Strategy for the Hotel Industry
Staff gave an overview of the memorandum and noted that it would cost
approximately $25,000 for a consultant to complete the scope of work.
The Committee discussed the possibility of completing the scope of work in-
house and the impact of Regional hotel development charges, and made
suggestions that could be considered as part of the hotel feasibility study and
attraction strategy.
Moved by Councillor Abel
Seconded by Bruce Walkinshaw
THAT the memorandum regarding Development of an Attraction Strategy for the
Hotel Industry be received for information.
CARRIED
6. INFORMATIONAL ITEMS
2. Memorandum from Manager of Long Range & Strategic Planning
Re: Economic Development Action Plan Update
The Committee inquired about the status of the establishment of a BIA in
downtown Aurora, the proposed Bell Canada small cell pilot project, and the
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Minutes
Page 2 of 4
Economic Development Advisory Committee Meeting Minutes
Thursday, June 9, 2016 Page 3 of 4
status of the proposed medical campus. Staff advised on various aspects of
these inquiries.
Moved by Councillor Abel
Seconded by Bruce Walkinshaw
THAT the memorandum regarding Economic Development Action Plan Update
be received for information.
CARRIED
3. Memorandum from Manager of Long Range & Strategic Planning
Re: Call for Town of Aurora Business Ambassadors
Staff provided a brief overview of the Business Ambassadors Program. The
Committee inquired about aspects of the program, including the selection
process, compensation, and membership.
Moved by Councillor Abel
Seconded by Bruce Walkinshaw
THAT the memorandum regarding Call for Town of Aurora Business
Ambassadors be received for information.
CARRIED
7. NEW BUSINESS
The Chair thanked staff for their work on the Business Ambassadors Program.
The Committee discussed their initiatives and strategic priorities.
The Committee discussed the possibility of participating in a hotel attraction
strategy working group with the Aurora Chamber of Commerce.
8. ADJOURNMENT
Moved by Bruce Walkinshaw
Seconded by Javed Khan
THAT the meeting be adjourned at 8:23 p.m.
CARRIED
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Minutes
Page 3 of 4
Economic Development Advisory Committee Meeting Minutes
Thursday, June 9, 2016 Page 4 of 4
COMMITTEE RECOMMENDATIONS ARE NOT BINDING ON THE TOWN UNLESS
ADOPTED BY COUNCIL AT A LATER MEETING.
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Minutes
Page 4 of 4
Memorandum
DATE: September 8, 2016
TO: Economic Development Advisory Committee
FROM: Anthony Ierullo, Manager of Long Range and Strategic Planning
RE: Economic Development Action Plan – Mid-Term Update
Recommendation
1.That the memorandum regarding Economic Development Action Plan – Mid-
Term Update be received for information.
Background
At the beginning of the current term of Council, Town staff and Economic Development
Advisory Committee members worked together to update the Economic Development
Action Plan that was originally developed through the Committee during the previous 2010-
2014 term of Council. The Plan identified 5 priority actions that guided economic
development activities in Aurora.
Additionally, an overview diagram encompassing a breadth of economic development-
related activities, including but not limited to those included in the Economic Development
Action Plan, was created and endorsed by the Economic Development Advisory Committee
in 2015.
Comments
In a more fulsome manner than the recurring monthly report, the full diagrammed overview
of economic development activities (“puzzle pieces”) and an update on the Economic
Development Action Plan is presented for the Committee, as we approach the mid-term of
Council.
This is done with the goal of reaffirming the Committee’s commitment to the core tenets of
the Economic Development Action Plan and other economic development-related activities
covered in the “puzzle pieces” overview diagram.
100 John West Way
Box 1000
Aurora, Ontario
L4G 6J1
Phone: 905-727-3123 ext. 4742
Email: AIerullo@aurora.ca
www.aurora.ca
Town of Aurora
Planning & Development Services
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 1
Page 1 of 4
Economic Development
September 8, 2016 -2-Action Plan Mid-Term Update
Lead Actions Complete Major Actions To-Do
Anticipated
completion
Proposed
Funding
Activity
Entertainment
District LRSP
Project deferred by
Council and removed
from Budget.
Explore opportunities
to link with Cultural
Precinct as planning
progresses.
Alternatively, can
examine as part of
tertiary if not
addressed.
2016-2017
As part of
Cultural
Precinct or
$70,000 as
part of
Tertiary Plan
Permanent
Farmers’
Market
LRSP
Secured Aurora Armory,
available for winter
months pilot project.
Reconfigured outdoor
market for Wells Street
Schoolhouse Lofts
opening.
Cultural Precinct Plan
and Repurposing
Study to consider
potential long term
uses for Armory.
Farmers Market has
been included as an
option.
Ongoing TBD
Implement the
BR&E Action
Plan
LRSP
BR&E Action Plan
approved and
implemented. Limited
business visitations
limited due to
resourcing restrictions.
Continue to
implement Action
Plan. Seek additional
resources to expand
business visitation
program.
Ongoing
Additional
Staff
resources
requested as
part of 2017
Budget
Administer the
Town’s
Business
Concierge
Program
LRSP
Program launched,
marketing materials
prepared, staff
education completed.
Consider expanding
program beyond only
large-scale industrial &
office projects in 2017
Ongoing TBD
Bio-medical
campus LRSP
Change of preferred
location subsequent to
completed Planning
Study completed, due
to several key
development sites sold,
rezoned and
redeveloped.
Timing of marketing
efforts to coincide
with landowner’s
progress towards
servicing lands &
making them available
for purchase.
2017 TBD
Innovation
Incubator LRSP
Unsuccessful in efforts
to partner Seneca
College on Fab Lab /
Makerspace concept.
Continuing to discuss
alternative
partnership options.
Prepare and present
project business case
when appropriate.
Ongoing TBD
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 1
Page 2 of 4
Economic Development
September 8, 2016 -3-Action Plan Mid-Term Update
Lead Actions Complete Major Actions To-Do
Anticipated
completion
Proposed
Funding
Activity
Post
Secondary
Presence
LRSP
Prepared a submission,
in partnership with the
Town of Newmarket, to
partner with York
University on their
proposed York Region
Campus. Campus was
awarded to the City of
Markham.
Continue to discuss
alternative
partnership options.
Ongoing TBD
As directed by Council, staff are committed to continuing to advance the initiatives outlined
in the Economic Development Action Plan. The focus of these activities has been
summarized in this memorandum for both EDAC and Council. EDAC may also want to
consider reviewing the Economic Development Action Plan and recommending
modifications to Council if appropriate.
Attachments
Attachment 1- Economic Development Plans Diagram
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 1
Page 3 of 4
CouncilStrategic PlanKey Economic Development ThemesEconomicDevelopmentAdvisoryCommitteePublic /StakeholdersAuroraPromenadeBusinessRetention&Expansion(BRE)EconomicDevelopmentActionPlan(EDAP)InnovationCentreUniversity/CollegeCampusDowntownRevitalizationEntertainmentDistrict/CommunitySquareBusinessSupportServicesHotelStreetscapeCommunityImprovementPlan (CIP)BusinessImprovementArea (BIA)LibrarySquareFestivals &EventsConnectingBusiness&ResidentsLand/SpaceAvailabilityDevelopmentApprovalsEnhancingExistingResourcesGrowthEntertainmentDistrictFarmersMarketMedicalCampusIncubatorPost-SecondaryAttachment 1
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 1
Page 4 of 4
Memorandum
Date: September 8, 2016
To: Economic Development Advisory Committee
From: Anthony Ierullo, Manager of Long Range and Strategic Planning
Re: Bell Small Cell Pilot Project Update
Recommendation
1.That the memorandum regarding Bell Small Cell Pilot Project Update be
received for information.
Background
Since early 2016, staff have been updating the Committee on a potential partnership
with Bell Canada related to the installation of small cell technology in select locations in
Aurora. On August 9, 2016, Council the approved attached report authorizing the
partnership. The report outlines the details of the recently approved partnership and
has been attached for information purposes.
Attachments
Attachment 1 – Report No. PDS16-049 – Small Cell Technology Pilot Project with Bell
Canada, from Council meeting of August 9, 2016.
100 John West Way
Box 1000
Aurora, Ontario
L4G 6J1
Phone: 905-727-3123 ext. 4742
Email: AIerullo@aurora.ca
www.aurora.ca
Town of Aurora
Planning & Building Services
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 2
Page 1 of 6
TOWN OF AURORA
COUNCIL REPORT No. PDS16-049
SUBJECT: Small Cell Technology Pilot Project with Bell Canada
FROM: Marco Ramunno, Director of Planning & Development Services
DATE: August 9, 2016
RECOMMENDATIONS
THAT Report No. PDS16-049 be received; and
THAT the Director of Planning & Development Services be authorized to execute
facility licensing agreements with Bell, including any and all documents and
ancillary agreements required to give effect to same; and
THAT a financial reserve be established for the proceeds of revenue from
licensing with Bell, for the purpose of funding economic development initiatives.
PURPOSE OF THE REPORT
The purpose of the report is to seek Council’s permission to enter into an agreement
with Bell Canada for a pilot project that will make Aurora one of the first municipalities in
Ontario to receive new small cell technology for improved broadband connectivity.
BACKGROUND
The opportunity
In late 2015, Bell Canada reached out to York Region and it’s nine local municipalities,
including Aurora, regarding the emerging technology known as small cell
communications. Bell wishes to begin installing these small cell antenna systems, also
known as micro cells, to existing utility poles or street lights, attached to buildings or
other infrastructure such as bus shelters. This investment is part of a broader strategy to
improve data coverage and eliminate the need for new traditional cellular towers.
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 2
Page 2 of 6
Attachment 1
Economic Development Advisory Committee Meeting Agenda Thursday, September 8, 2016Item 2 Page 3 of 6
Economic Development Advisory Committee Meeting Agenda Thursday, September 8, 2016Item 2 Page 4 of 6
Economic Development Advisory Committee Meeting Agenda Thursday, September 8, 2016Item 2 Page 5 of 6
Economic Development Advisory Committee Meeting Agenda Thursday, September 8, 2016Item 2 Page 6 of 6
Memorandum
DATE: September 8, 2016
TO: Economic Development Advisory Committee Members
FROM: Anthony Ierullo, Manager of Long Range and Strategic Planning
RE: Activity Report
Recommendation
1. That the memorandum regarding Activity Report be received for information.
BACKGROUND
Inquiries
The Economic Development Office received 10 investor inquiries between June 1,
2016 and August 15, 2016. The nature of these inquiries were related to:
Commercial uses
Hotel uses
Retail uses
Office uses
Business Openings
The Town of Aurora’s Economic Development Office was advised of 13 new business
openings June 1, 2016 and August 15, 2016. Please join me in welcoming the following
businesses to Aurora:
o MICHAEL-ANGELO’S
15630 BAYVIEW AVE
905-503-6530
o REN’S PET DEPOT
239 EARL STEWART DR
905-503-2143
o CHUCK’S ROADHOUSE BAR AND GRILL
125 PEDERSEN DRIVE
905-503-8666
100 John West Way
Box 1000
Aurora, Ontario
L4G 6J1
Phone: 905-727-3123 ext. 4742
Email: AIerullo@aurora.ca
www.aurora.ca
Town of Aurora
Planning & Development Services
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 3
Page 1 of 2
September 8, 2016 -2- Activity Report
o THE WELLNESS GROUP
15620 BAYVIEW AVE
905-503-9191
o IVAN OPTICAL
15620 BAYVIEW AVE
905-726-1838
o MANI N NAILS
15620 BAYVIEW AVE
905-841-0888
o AURORA BAYVIEW DENTIST
15620 BAYVIEW AVE
905-751-1888
o GAMMA MACHINERY
66 DON HILLOCK DR
905-841-8900
o PREGEL
221 DON HILLOCK DR
905-727-3068
o THE WINGERY
15480 BAYVIEW AVE
www.thewingery.com
o CORNED BEEF HOUSE
15430 BAYVIEW AVE
905-503-8822
o NANO SQUARE
130 HOLLIDGE BLVD
905-503-7979
o GREAT LAKES DIVERS
150 HOLLIDGE BLVD
905-727-6464
Upcoming Events
YRSBEC – Learn Seminar Series (Content Marketing) – September 8, 2016
Hoedown presented by Magna – September 16-17, 2016
YRSBEC – Market Research: How Well do you know your Customers,
Competitors and your Market? – September 22, 2016
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 3
Page 2 of 2
Page 1 of 1
7.ADOPTION OF ITEMS NOT REQUIRING SEPARATE DISCUSSION
Items 1 (with the exception of sub-items 3, 10, and 17), and 2 were identified as items not
requiring separate discussion.
Moved by Councillor Thompson
Seconded by Councillor Gaertner
THAT the following recommendations with respect to the matters listed as “Items Not
Requiring Separate Discussion” be adopted as submitted to Council and staff be
authorized to take all necessary action required to give effect to same:
1.General Committee Meeting Report of June 21, 2016
THAT the General Committee meeting report of June 21, 2016, be received and the
following recommendations carried by the Committee be approved:
(16)Economic Development Advisory Committee Meeting Minutes of
June 9, 2016
THAT the Economic Development Advisory Committee meeting minutes of
June 9, 2016, be received for information.
CARRIED
EXTRACT FROM
COUNCIL MEETING OF
TUESDAY, JUNE 28, 2016
Economic Development Advisory Committee Meeting Agenda
Thursday, September 8, 2016
Item 4
Page 1 of 1