MINUTES - Economic Development Advisory Committee - 20150611
TOWN OF AURORA
ECONOMIC DEVELOPMENT ADVISORY COMMITTEE
MEETING MINUTES
Date: Thursday, June 11, 2015
Time and Location: 7 p.m., Leksand Room, Aurora Town Hall
Committee Members: Councillor Paul Pirri (Chair), Councillor John Abel (Vice Chair),
Don Constable (arrived 7:05 p.m./departed 8:10 p.m.), Rosalyn
Gonsalves, Paul Smith, and Bruce Walkinshaw
Member(s) Absent: Marilee Harris
Other Attendees: Councillor Tom Mrakas, Councillor Michael Thompson, Marco
Ramunno, Director of Planning and Development Services,
Anthony Ierullo, Manager of Long Range and Strategic
Planning, Michael Logue, Program Manager, Economic
Development, and Linda Bottos, Council/Committee Secretary
The Chair called the meeting to order at 7 p.m.
1. DECLARATION OF PECUNIARY INTEREST
There were no declarations of pecuniary interest under the Municipal Conflict of
Interest Act.
2. APPROVAL OF THE AGENDA
Moved by Bruce Walkinshaw
Seconded by Rosalyn Gonsalves
THAT the agenda as circulated by Legal and Legislative Services be approved.
CARRIED
3. RECEIPT OF THE MINUTES
Economic Development Advisory Committee Meeting Minutes of May 14, 2015
Economic Development Advisory Committee Meeting Minutes
Thursday, June 11, 2015 Page 2 of 5
Moved by Rosalyn Gonsalves
Seconded by Councillor Abel
THAT the Economic Development Advisory Committee meeting minutes of May 14,
2015, be received for information.
CARRIED
4. DELEGATIONS
(a) Doug Lindeblom, Director of Economic Strategy, York Region
Re: York Region Broadband Study
Mr. Lindeblom presented an update on the Broadband Study in the context of the
Region’s Economic Development Action Plan where “Broadband Connectivity” is
the second of six goals of the Plan. He noted that the most recent activity was
the formation of a Regional Broadband Task Force, which was endorsed today
by the Region’s Committee of the Whole. Mr. Lindeblom provided background
information on the Broadband Study, which was to determine the capabilities,
issues, gaps, and opportunities across the Region. He stated that the Study
results showed discontinuity across the Region while some parts of the Region
have a very high level of connectivity which is attracting major data centres from
around the world. Mr. Lindeblom added that the results showed that Aurora was
a fairly well-serviced community, particularly from the number of internet service
providers in employment areas. He discussed the Study recommendations and
objectives, as well as the implementation priorities developed in the areas of
education and advocacy, municipal processes, and infrastructure investments.
Mr. Lindeblom reviewed the opportunities and services of YTN (York Telecom
Network), ORION (Ontario Research and Innovation Optical Network), and
CANARIE, Canada’s national digital infrastructure supporting research,
education, and innovation, and the partnership with Southlake Regional Health
Centre and York University. He advised that the Region would be holding a
Broadband & Innovation Summit, in partnership with the TAVES Consumer
Electronics Show, in Richmond Hill on Friday, October 30 through Sunday,
November 1, 2015, and noted that the Summit would be about establishing
priorities on how to develop broadband capability that services the end user. Mr.
Lindeblom concluded by reporting that the Region would be updating its
Economic Development Action Plan in 2015 and would be holding sessions in the
fall to solicit feedback regarding what issues and opportunities face the business
community that the Region’s Plan might help to address.
Moved by Paul Smith
Seconded by Councillor Abel
THAT the delegation by Doug Lindeblom be received for information.
CARRIED
Economic Development Advisory Committee Meeting Minutes
Thursday, June 11, 2015 Page 3 of 5
5. MATTERS FOR CONSIDERATION
1. Memorandum from Manager of Long Range and Strategic Planning
Re: Preferred Medical Campus Locations (Update)
Staff provided a brief overview of the background information, including the four
areas originally identified as potential locations for a medical campus, and noted
that the preferred location in the area of Bayview Avenue and St. John’s Sideroad
was now less viable to accommodate large medical users due to recent
redevelopment of the area. Staff stated that the project originally envisioned
providing interconnectivity between larger medical users, medical practitioners,
and medical research. Staff requested the Committee’s direction regarding
whether to proceed as previously discussed or to consider alternative options.
Staff reported that the demand for practitioners locating in Aurora was strong,
while the manufacturing aspect would require more attention. Staff informed the
Committee of another potential opportunity and indicated that any potential
interest in focusing on medical use would be investigated.
Moved by Paul Smith
Seconded by Councillor Abel
THAT the memorandum regarding Preferred Medical Campus Locations
(Update) be received for information.
CARRIED
2. Economic Development Action Plan Review/Update – Discussion
Staff provided the context to the creation of the Economic Development Action
Plan by the Economic Development Advisory Committee of the previous term.
Staff noted that the Committee determined key priorities to be advanced in
alignment with the Town’s Strategic Plan and other policy documents. The
Committee was invited to consider whether any adjustments to the Action Plan
were necessary, and items discussed by the Committee and staff included:
• Business Ambassador Program – re-establish Program
• Business Retention & Expansion Plan – implement ongoing, shorter surveys
• Broadband Strategy
• Business Concierge Program – expand Program
• Marketing and Business Attraction – use successes as marketing tool,
advertise in combination with entertainment district, sports, and tourism plan
• Entertainment District
• Future of Farmers’ Market – define permanency, scope, and location
• Differentiated Tax Rates – explore potential to incentivize certain types of
development
Economic Development Advisory Committee Meeting Minutes
Thursday, June 11, 2015 Page 4 of 5
Moved by Councillor Abel
Seconded by Bruce Walkinshaw
THAT the Economic Development Advisory Committee recommend to Council:
THAT the following initiatives be added to the Economic Development
Action Plan for the 2014-2018 Term of the Committee:
• Business Ambassador Program;
• Marketing and Business Attraction;
• Future of Farmers’ Market; and
• Differentiated Tax Rates.
CARRIED
6. INFORMATIONAL ITEMS
3. Memorandum from Manager of Long Range and Strategic Planning
Re: 2014-2015 Town of Aurora Business Directory
Staff advised that an updated Business Directory, based on an annual
employment survey carried out in partnership with York Region, is available
online at businessaurora.ca in both a downloadable Excel spreadsheet format
and an interactive, searchable map-based format. Staff briefly reviewed the
Aurora 2014 employment survey results and noted that the numbers for
employment and business growth were very positive. Staff further noted that the
published information represents data collected last summer and that the
collection of the 2015 data had already begun in Aurora this month.
The Committee inquired about the home-based business numbers and staff
advised that the annual survey was traditionally focused on businesses with a
physical store front. Staff noted that coordination with the local Chambers of
Commerce had increased in an effort to capture more home-based businesses.
Moved by Bruce Walkinshaw
Seconded by Rosalyn Gonsalves
THAT the memorandum regarding 2014-2015 Town of Aurora Business Directory
be received for information.
CARRIED
4. Extract from Council Meeting of April 28, 2015
Re: Economic Development Advisory Committee Meeting Minutes
of April 9, 2015
Economic Development Advisory Committee Meeting Minutes
Thursday, June 11, 2015 Page 5 of 5
Moved by Paul Smith
Seconded by Councillor Abel
THAT the Extract from Council Meeting of April 28, 2015, regarding the Economic
Development Advisory Committee meeting minutes of April 9, 2015, be received
for information.
CARRIED
7. NEW BUSINESS
The Committee requested clarification on the importance of economic development to
the Town and the Chair confirmed that great importance has been placed on economic
development.
The Committee expressed concern regarding the decision of a major employer to
relocate outside of Aurora. Staff relayed that the decision was a corporate one and the
Town would be proactively engaging with the owner regarding plans for the property.
The Committee and staff discussed how surveys have shown that Aurora’s industrial
and commercial tax rates are relatively low and it was suggested that this type of
information could be used as a marketing tool.
The Committee noted that York Region recently increased its development charges
and commented on the potential negative impact on development in Aurora.
The Committee suggested that an additional meeting of the Committee be scheduled
prior to September 2015.
Moved by Bruce Walkinshaw
Seconded by Rosalyn Gonsalves
THAT an additional meeting of the Economic Development Advisory Committee be
scheduled in August 2015.
CARRIED
8. ADJOURNMENT
Moved by Bruce Walkinshaw
Seconded by Councillor Abel
THAT the meeting be adjourned at 9:22 p.m.
CARRIED
COMMITTEE RECOMMENDATIONS ARE NOT BINDING ON THE TOWN UNLESS
ADOPTED BY COUNCIL AT A LATER MEETING.